2. Gaurav Tater
Workplace (Past & Present):
Education:
University of Southern California
(M.S in Engineering Management.)
University of Mumbai
(Bachelors in Electrical Engineering)
6. Persona
Pablo Estrada
Coffee Fanatic - “I am Happy to be Alive.Living is awesome.”
Status: Married
Age: 36
Marketing Director
San Francisco
Tech Savvy,
Electrical Engineer,
Loves to surf web, uses
iPhone Apps
Makes
coffee every morning
(uses it is as a stress
relieving activity) by using
different kind of coffee
beans every
Spends 20
mins a day surfing web
to locate new cafés by
browsing Eater SF, mission
blog, yelp, rego
Love to try out new
coffee shops, restaurants,
cooking, working on his
1973 car on weekend
13. Marketing Funnel
Acquisition (No of App Downloads)
Acquisition(No of users Opened App 1st time)
Activation (No of users made search +
clicked on coffee shop 1st time)
Activation (No of users Sign Up)
Retention (No of users that made search more
than 2 times in a month on different days)
10,000
2,000
4,000
8,000
10%
20%
40%
80%
100%
1,000
14. Mobile Ads
Creating premium pages for coffee shops so that they
could show up for prime placement on the search list
Opening the analytics to businesses to learn more about
what the users like more about coffee shops
Monetization Strategy
15. Hidden Beans
“Anything is possible with a good cup of coffee”
Thank You!
Contact Me:
tatergaurav@alumni.usc.edu
www.gauravtater.com
www.linkedin.com/in/tatergaurav