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HiHitmakers: Chapter 10
What The People Want 1:
The Economics of Prophecy
Hitmakers Chapter 10
A.K.A
The business of being mostly..
WRONG!
There is no chance that the iPhone is
going to get any significant market
share. No Chance!
-
Steve Ballmer-
So the takeaway is...wait for it...
Sometimes people don’t know what
they want, until they want it.
Predicting what people want is
WICKED HARD!
And most new things fail
So be tolerant of all ideas and stay at it.
*Lots of publishers passed on Harry
Potter
*Led Zeppelin was told they would go
down like a ...well, you know
*Everyone underestimated the 2017
STAR-Smuhort (They will bow to us!)
Being the one who predicts the next big thing
can make you filthy rich:
.
The following shows tested poorly:
Seinfeld
Friends
Cheers
The Office
But with patience, and time-slot help, they took
off. Is NBC still that patient?
Network TV
Cable TV
Both in decline
Hulu, Netflix, Amazon, Showtime, HBO, etc.
are all competing to find the next big thing.
One big hit show can save a company.
Imagine copyrighted
Game of Thrones logo here
Can you see it?
I could have throne it in, but they’d be dragon me into court.
The way television is offered, or bundled,
will continue to change, but producers will
take risks, and make money.
What will be the next thing in
education that we might be
overlooking?
And who might make money
off of it?
David Erickson, Dewey Defeats Truman
https://www.flickr.com/photos/e-strategycom/
.. Warren Buffett - Caricature | by DonkeyHotey

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The Economics of Prophecy and Predicting What People Want

  • 1. HiHitmakers: Chapter 10 What The People Want 1: The Economics of Prophecy
  • 2. Hitmakers Chapter 10 A.K.A The business of being mostly..
  • 4. There is no chance that the iPhone is going to get any significant market share. No Chance! - Steve Ballmer- So the takeaway is...wait for it...
  • 5. Sometimes people don’t know what they want, until they want it. Predicting what people want is WICKED HARD! And most new things fail
  • 6. So be tolerant of all ideas and stay at it. *Lots of publishers passed on Harry Potter *Led Zeppelin was told they would go down like a ...well, you know *Everyone underestimated the 2017 STAR-Smuhort (They will bow to us!)
  • 7. Being the one who predicts the next big thing can make you filthy rich: .
  • 8. The following shows tested poorly: Seinfeld Friends Cheers The Office But with patience, and time-slot help, they took off. Is NBC still that patient?
  • 9. Network TV Cable TV Both in decline Hulu, Netflix, Amazon, Showtime, HBO, etc. are all competing to find the next big thing. One big hit show can save a company.
  • 10. Imagine copyrighted Game of Thrones logo here Can you see it? I could have throne it in, but they’d be dragon me into court.
  • 11. The way television is offered, or bundled, will continue to change, but producers will take risks, and make money.
  • 12. What will be the next thing in education that we might be overlooking? And who might make money off of it?
  • 13. David Erickson, Dewey Defeats Truman https://www.flickr.com/photos/e-strategycom/ .. Warren Buffett - Caricature | by DonkeyHotey