What monetisation trends can we see? Based on the data and predictions Which gaming genres are getting better in monetisation, which ones are getting more challenging? Abstract of presentation shown at 7th edition of GameCamp

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GameCamp
Mariusz Gąsiewski
14.10.2019
Monetisation trends
based on the data

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What is happening in:
● mobile gaming monetisation
● gaming genres
● monetisation in different countries
● types of monetisation

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mobile gaming monetisation

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Source: Newzoo 2019
Mobile is on good trend
Global number of players Global number of payers

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Source: Appannie, Global iOS & Play Gaming iAP Revenue
Mid-sized studios are increasing their share of total iAP spend
Share of revenue coming
from specific segment of
mobile gaming studios

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Source: AppAnnie, 2017-1019 (2019 estimated)
Revenue of top games
(Google Play, US, 2017 - 2019)
>100M
>50M
>10M
>5M
>1M
>0,5M
3
3
8
13
85
100
130
164
397
511
629
796
Year 2017
Year 2018
Year 2019
777
505
180
109
17
4

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gaming genres

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Source: DataMagic Rocks
Downloads in Q3 2019

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Revenue in Q3 2019
Source: DataMagic Rocks

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You can check out tags on Data Magic Rocks website
Source: DataMagic Rocks

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Source: DataMagic Rocks
Downloads and revenue in Q3 2019

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Yearly conversion
Source: GameAnalytics benchmarks 2019

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Yearly conversion
Source: GameAnalytics benchmarks 2019

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ARPPU in different genres
Source: GameAnalytics benchmarks 2019

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ARPPU in different genres
Source: GameAnalytics benchmarks 2019

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monetisation in different countries

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Mobile gaming revenue in Android
Source: AppAnnie data, 9.2018 - 8.2019

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types of monetisation

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Summary
● There is room for middle-size studios
● Reach matters in mobile gaming
● Look for alternatives for US
● Explore opportunities of hybrid monetisation