Drive Down Costs and Improve Engagement with Data Visibility
1. INFORMATION AND VISIBILITY TO
DRIVE DOWN COST AND IMPROVE
CUSTOMER ENGAGEMENT
PHIL TANNER @Phil_Tanner
CHIEF TECHNICAL OFFICER
Student Job Search Aotearoa
October, 2015
Splunk .conf15 v2.05.201501019.PT
3. www.sjs.co.nz @Phil_Tanner
WHO IS SJS?
• Charity – owned by students
• Last year, we filled 28,000 vacancies
• Earning our students over NZ$80,000,000
– With an average of $5,250 for each student
• Receive a call every 1.7 minutes
• Place a student every 5 minutes
5. www.sjs.co.nz @Phil_Tanner
PERFORMANCE MEASUREMENT
• How
is
the
company
performing?
– Mee5ng
KPIs
– Comparison
of
achieved
against
target,
and
forecast
• Display
the
data
in
different
ways
– Provide
numbers
for
comparison,
not
just
visualisa5ons
– Automa5c
“traffic
light”
colouring
of
key
metrics
to
aid
understanding
– Add
more
data
Compare
against
last
year
7. www.sjs.co.nz @Phil_Tanner
GET THE REAL STORY
• Investigate why Student registration numbers
are falling
• OverlayingActivated Registrations provides
a completely different story
– Increased efficiencies means it’s a good
news story, not a bad one.
10. www.sjs.co.nz @Phil_Tanner
SYSTEMS MONITORING
• How is IT performing within the company
– Can we do more than retroactively fix problems?
– What impact did this morning’s failure have on the business?
13. www.sjs.co.nz @Phil_Tanner
NOT JUST A TOOL FOR IT
• Allows departments to track their
own progress
• Easy to understand
• Encourages friendly competition
14. www.sjs.co.nz @Phil_Tanner
SUMMARY
1. Performance measurement
• Measuring KPIs
• Comparison of achieved against target, and forecast
2. Information Visualisation
• Morethanjustnumbers
• Ad-hoc,realtimeaccess
• Monitortheeffectivenessofcampaigns
3. Get the Real Story
• Understandthestorybehindthenumbers
4. Historical analysis
• Supplyanddemandinthemarketplace
• Providehistoricalcontexttocurrenttrends
5. Security
• Trackbruteforceattacksinrealtime
• Identifywebsitesecuritybreaches
• Single-Sign-Ontoaccessreports
6. SystemsMonitoring
• Perfectforlogfileanalysis
• Proactiveproblemidentification
• Post-analysis
7. Increased Efficiencies
• Helpingthebusinessrunmoresmoothly
8. Easeofuse
• Informationinyourhands
• Quicktobuild
• Improvesauditing
9. Cross-DepartmentalAccess
• Encouragesfriendlycompetition
• Departmentstracktheirownprogress
• Easytounderstand