Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.

1. Elliot Zissman
Director of Sales
Pythian

2. The changing technology
landscape will influence the shape
of your Ecommerce team
Is it all getting too much?
Ecommerce UK, July 2014
Elliot Zissman, Director of Sales

3. © 2014 Pythian
WHO IS PYTHIAN?
•Pythian HQ in Canada.
Established EMEA HQ in London in 2013
•200+ leading brands trust us to keep their systems
fast, up & secure
•Utterly elite DBA & SysAdmin workforce
38%Pythian has grown an average of 38% every year for
the past five years
310Pythian employs more than 265 leading minds in
26 countries worldwide.
1997Pythian was founded in 1997
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4. FOR 4000 YEARS, RETAIL DIDN’T CHANGE
• It was all local
© 2013 Pythian Confidential4

5. AND TECHNOLOGY WAS BUILT TO HELP
Store
AS400
Inventory Price Look ups HR
Dial up

6. AND THEN ONLINE CAME ALONG
• So you hired a young, dynamic “webmaster”

7. AND THEN ONLINE CAME ALONG
• Who may have had too much to do

8. TECHNOLOGY REQUIREMENTS GREW

9. AS DID CUSTOMER DEMANDS
• Along with eBay…
– Came fraud solutions
– The payment landscape changed
• New alternative payment providers (like PayPal)
• Along with Amazon…
– Came shipping and logistics solutions
– Market Places
– Drop shipping
• Along with social media…
– Came comparison engines
– Rating systems
– User feedback and sharing

10. SO NEW TECHNOLOGY EMERGED

11. AND YOUR TEAM GREW
• Led by a young, dynamic Head of Multi-Channel
Developers DBAs
Infrastructure team
Marketing Merchandising

12. AND CUSTOMERS STILL ASK FOR MORE
• Personalisation
– Order history
– Know your household (KYC)
– Personalization
• Connectivity
– An educated customer
– Best price wanted in-store & on-line
– Salesteam may have less knowledge than shopper
• All systems expected to be fully integrated
– Single view of customer
– High performance
– High security

13. AND TECHNOLOGY WILL GROW AGAIN

14. SO WHAT STARTED LIKE THIS
Store
AS400
Inventory Price Look ups HR
Dial up

15. NOW LOOKS LIKE THIS

16. IS IT TIME TO STEP BACK AND THINK?
• What roles in your organisation are there just to
keep the lights on?
• What roles are giving you a competitive
advantage?

17. KEEPING THE LIGHTS ON WAS SIMPLE

18. THEN GOT MORE COMPLEX

19. UNTIL WE THOUGHT…
• What’s core to our business?

20. Do you want this to happen again?
• How big a team do you want to manage?

21. FOR US, IT’S ABOUT DATA
• Focus in on your data – can your team give you
insights? Or just keep the lights on?
Data experts
Customer
insights
Product analysis

22. HOW PYTHIAN WORKS WITH RETAILERS
Pythian’s outsourced database experts offer:
• Performance Management
• High Availability
• System Integration
• Big Data
Business Benefits:
• Increase response times for better customer service and retention
• Accommodate growth with improved scalability
• Improve security for PCI compliance and protect against data breaches
• Integrate with backend systems for fast, seamless services
• Minimize data loss and downtime with high availability
• Support big data analytics
Allows you to:
• Make data available to customers improved customer engagement, retention, and loyalty.
• Personalise site for more targeted customer offerings to enhance customers’ shopping experience
and increase revenues
• Deliver data fast to reduce cart abandonment

23. © 2014 Pythian
Elliot Zissman: Director of Sales
twitter @elliotz
Zissman@Pythian.com
+44 20 3411 8378 x1503
+44 7958 623 711
www.pythian.com
THANK YOU / Q&A
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