Using the Power of Video to Grow Your Business

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Women's Ecommerce Association International - January 2010

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Using the Power of Video to Grow Your Business

  1. 1. Using the Power of Video To Grow Your Business Jessica KizorekWomen’s Ecommerce Association International Thursday, January 28, 2010
  2. 2. Online Video Consumption SkyrocketingOver 72% of Internet users view online video monthly(More active participants than blogging or social media)Over 187 billion videos were streamed in 2009This represents an increase of 22% from one year before2010? (Trendstream & Lightspeed Research)
  3. 3. Converting People Into: Buyers & Supporters
  4. 4. “Video on Websites Increases Sales by 72%According to Google and MSN” (MSN & DoubleClick)
  5. 5. Why?
  6. 6. Why #1Increases Engagement Time
  7. 7. Why #2Deepens Emotional Connection
  8. 8. Why #3Builds Trust & Credibility
  9. 9. Why #4People Are Asking For It
  10. 10. Case Studies
  11. 11. Increased Engagement Time 22%
  12. 12. Increased Conversion 400%
  13. 13. "Our e-commerce website clients that have incorporated online videoonto their product pages have seen a 2X-3X increase in purchases."  - Mike S. - Top 20 National Advertising Agency
  14. 14. GREATPlaces to Use Cost Effective Video Event Coverage Testimonials Video Emails Invitations Instructional Videos Reviews “How To” Video Blogs & Commentaries
  15. 15. TERRIBLEPlaces to Use Cost Effective Video Product Demonstration Corporate Branding
  16. 16. Online Video Increases Exposure Builds Community Increases Sales by 72% Increases Engagement Time 22%Increases Conversion Rates 400% 2x-3x Increase in Purchases Now you know.What are you going to do about it?

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