Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
press “play” button to
go through presentation
Introducing the
4C-MODEL
from a traveler’s perspective
I am a traveler from Europe and I
would like to show you how I am
looking for the best travel company.
That’s me!
WWW
I am looking for a website of a
company that can help me.
CONNECT
WWW
Step 1: Connect
How do I find and select good tour
operators and nice lodging in the
country I want to travel ...
CONNECT
WWW
Step 1: Connect
How do I find and select good tour
operators and nice lodging in the
country I want to travel ...
CONNECT CONVERT
Step 2: Convert
I found a nice website. Now, what can I do on
that website? Find information? Request a
qu...
CONNECT CONVERT
Step 2: Convert
I found a nice website. Now, what can I do on
that website? Find information? Request a
qu...
CONNECT CONVERT
COMMUNICATE
Step 3: Communicate
Ok, I checked the website, but have not
decided yet. I’d like to keep in t...
CONNECT CONVERT
COMMUNICATE
Step 3: Communicate
Ok, I checked the website, but have not
decided yet. I’d like to keep in t...
CONNECT CONVERT
COMMUNICATE
e-mail
social mediashare content
Step 3: Communicate
I recently traveled with this company. It...
CONNECT CONVERT
COMMUNICATE
e-mail
social mediashare content
Step 3: Communicate
I recently traveled with this company. It...
CONNECT CONVERT
COMMUNICATE
Step 4: Control
I found out that booking a long haul trip is quite a
complex process. So what ...
CONNECT CONVERT
COMMUNICATE
Step 4: Control
I found out that booking a long haul trip is quite a
complex process. So what ...
CONNECT CONVERT
COMMUNICATE
CONTROL
Aha, I get it: it is the
4C-model! ;-)
4C-MODEL
CONNECT CONVERT
COMMUNICATE
CONTROL
4C-MODEL
efficiency
priorities
project
management
search engine optimization
(SEO)
sea...
press “play back” button
to replay presentation
Introducing the
4C-MODEL
from a traveler’s perspective
Upcoming SlideShare
Loading in …5
×

Website Promotion - 0 introduction 4C-model

855 views

Published on

Website Promotion - 0 introduction 4C-model

Published in: Marketing
  • Login to see the comments

  • Be the first to like this

Website Promotion - 0 introduction 4C-model

  1. 1. press “play” button to go through presentation Introducing the 4C-MODEL from a traveler’s perspective
  2. 2. I am a traveler from Europe and I would like to show you how I am looking for the best travel company.
  3. 3. That’s me!
  4. 4. WWW I am looking for a website of a company that can help me.
  5. 5. CONNECT WWW Step 1: Connect How do I find and select good tour operators and nice lodging in the country I want to travel to?
  6. 6. CONNECT WWW Step 1: Connect How do I find and select good tour operators and nice lodging in the country I want to travel to? search engine optimization (SEO) search engine advertising (SEA) tripadvisor a company’s online marketing tactics
  7. 7. CONNECT CONVERT Step 2: Convert I found a nice website. Now, what can I do on that website? Find information? Request a quote? Book? And why should I book with them?
  8. 8. CONNECT CONVERT Step 2: Convert I found a nice website. Now, what can I do on that website? Find information? Request a quote? Book? And why should I book with them? a company’s online marketing tactics usability persuasion google analytics
  9. 9. CONNECT CONVERT COMMUNICATE Step 3: Communicate Ok, I checked the website, but have not decided yet. I’d like to keep in touch with these guys, so I can find them back later.
  10. 10. CONNECT CONVERT COMMUNICATE Step 3: Communicate Ok, I checked the website, but have not decided yet. I’d like to keep in touch with these guys, so I can find them back later. a company’s online marketing tactics e-mail social mediashare content
  11. 11. CONNECT CONVERT COMMUNICATE e-mail social mediashare content Step 3: Communicate I recently traveled with this company. It was fantastic. So I reviewed and rated them on sites like Tripadvisor. Now new travelers can read about my experiences.
  12. 12. CONNECT CONVERT COMMUNICATE e-mail social mediashare content Step 3: Communicate I recently traveled with this company. It was fantastic. So I reviewed and rated them on sites like Tripadvisor. Now new travelers can read about my experiences. reviews & ratings encouraged customer activity
  13. 13. CONNECT CONVERT COMMUNICATE Step 4: Control I found out that booking a long haul trip is quite a complex process. So what I like best are the companies that have a smooth customer experience. CONTROL
  14. 14. CONNECT CONVERT COMMUNICATE Step 4: Control I found out that booking a long haul trip is quite a complex process. So what I like best are the companies that have a smooth customer experience. CONTROL efficiency priorities project management a company’s organizational tactics
  15. 15. CONNECT CONVERT COMMUNICATE CONTROL Aha, I get it: it is the 4C-model! ;-) 4C-MODEL
  16. 16. CONNECT CONVERT COMMUNICATE CONTROL 4C-MODEL efficiency priorities project management search engine optimization (SEO) search engine advertising (SEA) tripadvisor usability persuasion google analytics e-mail social mediashare content reviews & ratings Aha, I get it: it is the 4C-model! ;-)
  17. 17. press “play back” button to replay presentation Introducing the 4C-MODEL from a traveler’s perspective

×