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ONLINE VIDEO Conveying Your Entrepreneurial Spirit for Increased Profitability


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Florida Direct Marketing Association - October 2009

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ONLINE VIDEO Conveying Your Entrepreneurial Spirit for Increased Profitability

  1. 1. ONLINE VIDEOConveying Your Entrepreneurial Spirit For Increased Profitability Jessica Kizorek Huizenga School of Business Thursday, May 13, 2010
  2. 2. People don’t buy WHAT you do. They buy WHY you do it.
  3. 3. Converting People Into: Buyers & Supporters
  4. 4. Why?
  5. 5. Why #1Increases Engagement Time
  6. 6. Why #2Deepens Emotional Connection
  7. 7. Why #3Builds Trust & Credibility
  8. 8. Why #4People Are Asking For It
  9. 9. Online Video Consumption SkyrocketingOver 72% of Internet users view online video monthly(More active participants than blogging or social media)Over 187 billion videos were streamed in 2009This represents an increase of 22% from one year before2010? (Trendstream & Lightspeed Research)
  10. 10. “Video on Websites Increases Sales by 72%According to Google and MSN” (MSN & DoubleClick)
  11. 11. Case Studies
  12. 12. Increased Engagement Time 22%
  13. 13. Increased Conversion 400%
  14. 14. "Our e-commerce website clients that have incorporated online videoonto their product pages have seen a 2X-3X increase in purchases."  - Mike S. - Top 20 National Advertising Agency
  15. 15. GREATPlaces to Use Cost Effective Video Event Coverage Testimonials Video Emails Invitations Instructional Videos Reviews “How To” Video Blogs & Commentaries
  16. 16. TERRIBLEPlaces to Use Cost Effective Video Product Demonstration Corporate Branding
  17. 17. Online Video Increases Exposure Builds Community Increases Sales by 72% Increases Engagement Time 22%Increases Conversion Rates 400% 2x-3x Increase in Purchases Now you know.What are you going to do about it?