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As a general rule engineers and scientists do not harbour any ambition to disadvantage their fellow man, quite the reverse! They get up every day with an ambition to improve the situation and do so against a backdrop of hard-earned truths, practices and physical laws. In effect; they come to the party with an ethical framework of investigation, experimentation, innovation, design, build, deploy and support! It is in their DNA; forged (tried and tested) over hundreds of years and one of the founding components of our technological advance and success. Without such discipline; such a framework; such experience and knowledge we would still be in the realms of Alchemy and Witchcraft! Outside this sector, we see a far fuzzier, uncertain and ill-defined world of management that spans every human activity from companies to institutions, governments and the military. Here the rules of the game are far more uncertain and dynamic, and the ethical framework far less developed and clear. In every domain we remain governed by human behaviours and fallibilities. And to err is human - that is; mistakes happen no matter what laws and frameworks are in place. Even if we are open, honest and ethical stuff still goes wrong! But overall our intent is to minimise the occurrence of damage, hurt, injury and death! In this lecture and the associated series on management we lay out the essentials of professional ethics and give examples of classic fails. We also include exercises in ethics for students to engage and think through. In the same way laws do not eradicate crime; ethics cannot stop all errors!
The Ethics of Engineering and Business
The Ethics of Engineering and Business
University of Hertfordshire
In her 2014 commencement remarks to 2,700 graduates at the Massachusetts Institute of Technology (MIT), DuPont Chair & CEO Ellen Kullman shared thoughts on how being an engineer has prepared her to solve problems. "I approach the problem like the mechanical engineer I am," Kullman said. "I think about how heat, light and water can make a difference. It's a focus that I have used throughout my career and life, and I want to share it with you."
DuPont Chair & CEO Ellen Kullman: Prepared Remarks for MIT 2014 Commencement
DuPont Chair & CEO Ellen Kullman: Prepared Remarks for MIT 2014 Commencement
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Outi Kuittinen's presentation on What we do & aim for at Helsinki Challenge Impact Camp
Demos helsinki Anatomy of Impact - What we do?
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This presentation was given to a medical audience in Toronto in 2014. It discusses the research that supports design-based innovation in the patient experience. For further details contact me at dunne@rotman.utoronto.ca
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Explore 5 proven methods for understanding the patient experience beyond the patient satisfaction survey. Created by Kristin Baird, RN, BSN, MHS, this presentation is designed to help the healthcare professional delve deeper into the patient experience through rounding, mystery shopping, intercept interviews, and more.
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As a general rule engineers and scientists do not harbour any ambition to disadvantage their fellow man, quite the reverse! They get up every day with an ambition to improve the situation and do so against a backdrop of hard-earned truths, practices and physical laws. In effect; they come to the party with an ethical framework of investigation, experimentation, innovation, design, build, deploy and support! It is in their DNA; forged (tried and tested) over hundreds of years and one of the founding components of our technological advance and success. Without such discipline; such a framework; such experience and knowledge we would still be in the realms of Alchemy and Witchcraft! Outside this sector, we see a far fuzzier, uncertain and ill-defined world of management that spans every human activity from companies to institutions, governments and the military. Here the rules of the game are far more uncertain and dynamic, and the ethical framework far less developed and clear. In every domain we remain governed by human behaviours and fallibilities. And to err is human - that is; mistakes happen no matter what laws and frameworks are in place. Even if we are open, honest and ethical stuff still goes wrong! But overall our intent is to minimise the occurrence of damage, hurt, injury and death! In this lecture and the associated series on management we lay out the essentials of professional ethics and give examples of classic fails. We also include exercises in ethics for students to engage and think through. In the same way laws do not eradicate crime; ethics cannot stop all errors!
The Ethics of Engineering and Business
The Ethics of Engineering and Business
University of Hertfordshire
In her 2014 commencement remarks to 2,700 graduates at the Massachusetts Institute of Technology (MIT), DuPont Chair & CEO Ellen Kullman shared thoughts on how being an engineer has prepared her to solve problems. "I approach the problem like the mechanical engineer I am," Kullman said. "I think about how heat, light and water can make a difference. It's a focus that I have used throughout my career and life, and I want to share it with you."
DuPont Chair & CEO Ellen Kullman: Prepared Remarks for MIT 2014 Commencement
DuPont Chair & CEO Ellen Kullman: Prepared Remarks for MIT 2014 Commencement
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Outi Kuittinen's presentation on What we do & aim for at Helsinki Challenge Impact Camp
Demos helsinki Anatomy of Impact - What we do?
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Ethonomics israel
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University of Toledo Medical Center Patient Experience Improvement Strategic Plan It works!
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Social marketing in health
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This presentation was given to a medical audience in Toronto in 2014. It discusses the research that supports design-based innovation in the patient experience. For further details contact me at dunne@rotman.utoronto.ca
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Explore 5 proven methods for understanding the patient experience beyond the patient satisfaction survey. Created by Kristin Baird, RN, BSN, MHS, this presentation is designed to help the healthcare professional delve deeper into the patient experience through rounding, mystery shopping, intercept interviews, and more.
Understanding the patient experience beyond the survey
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A brief proposal for Patient Experience department utilizing the NHS and Cleveland clinic references.
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Jeff Rohrs' presentation from the 2014 Cleveland Clinic Patient Experience Summit.
Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014
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Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact? Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients. + Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally + Learn how it is possible to segregate the impact of different touch points on the overall patient experience + See patient experience strategy maps that help inform investment decisions + Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others) + Learn some specific steps that can be taken to improve the hospital experience Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
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The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients: There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment. So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success. This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
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Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe. And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy. So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
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Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
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Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.
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Jeff Rohrs at Cleveland Clinic Patient Experience Summit 2014
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Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact? Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients. + Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally + Learn how it is possible to segregate the impact of different touch points on the overall patient experience + See patient experience strategy maps that help inform investment decisions + Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others) + Learn some specific steps that can be taken to improve the hospital experience Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Managing the hospital in-patient experience | Understanding where to invest
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The King's Fund
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients: There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment. So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success. This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
How pharma and healthcare brands can improve their customer experience
How pharma and healthcare brands can improve their customer experience
Jack Morton Worldwide
Service Marketing
Health Care Service Marketing
Health Care Service Marketing
tarangbaheti
The slide is all about Healthcare Marketing. How you can develop marketing strategies in healthcare market. Healthcare is booming industry & in accordance with marketing concepts it is very necessary to do marketing of services.
PPT on Health care marketing
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Aalok Chauhan
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe. And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy. So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Brand building trends | Why human brands are a terrible idea
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Jack Morton Worldwide
Background, SWOT analysis, market research, marketing objectives, marketing strategies, consumer analysis, target market
Health care marketing plan presentation
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Check out the 7 Pillars to turning your organization into a customer service all star.
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163 slides include: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, what to say and addressing excuses, implementing a program and examining behaviors, 7 practical steps to customer service, performance standards and quality, looking to the future, Q& A's, increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more.
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Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
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Presentation to GP practices in Sheffield at the launch of their PM Challenge work locally. This considers what good access looks like, how other schemes around the country are addressing the access agenda, and aims to bust some of the myths that hold up innovation in general practice.
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