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Introducing iQ.mercury 2—the next evolution of eDetailingOur unique presentation capabilities, control, and content managementcan turn your individual sales reps into a world-class sales force.

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Reps are telling us doctors are taking the iPadsright out of their hands. They don’t want to watchanother presentation, they want to be part of a realconversation – interacting with data, trying outformulas, and exploring. That changes the waywe think about developing conversation tools.Physicians who interact with a sales reps’iPad are significantly more likely to report asatisfactory experience. However, only 30%of physicians surveyed actually are giventhe opportunity to interact.“iPad Reps: Evaluating the Success of Early Initiatives& Identifying Strategic Opportunities in 2012.”

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Introducing iQ.mercury 2—the next evolution of eDetailing.Our unique presentation capabilities, control, and content managementcan turn your individual sales reps into a world-class sales force. Presentation iPhone Content Capabilities Controller Management

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Presentation CapabilitiesGive your sales reps a new conversation tool withpre-call planning, real-time sentiment tracking andlist management features

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Presentation CapabilitiesPRE-CALL PLANNINGThrough call customization, repsare able to modify your brand’se-detail within a rules basedstructure to construct the bestapproach for different HCPs• Customize presentations to meet the needs of a customer or time constraints

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Presentation CapabilitiesSENTIMENT TRACKINGSentiment tracking allows repsto record positive and negativeresponses with a 3-finger swipegesture during the call• Track slide sentiments with positive or negative response tags• Document when an HCP enters or leaves a conversation

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Presentation CapabilitiesDATA TRACKINGRecord and review every call withvaluable presentation details• Date• Duration of call• Slides shown• Slide sentiments• Viewer(s)

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iPhone ControllerProvide reps with a tool that allows them toengage the physician in a meaningful dialogue

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iPhone Controller When physicians physically engage with content on a device*: 35% 29% RX Are more likely to Are more likely request a sample to prescribe*Manhattan Research Physician Experiences with iPad Reps study

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iPhone Controller Empower reps with improved HCP engagement while maintaining control over the presentation in the HCP’s hands • Navigate presentations with swipe or tap interaction • Advance to next slide or review previous slides • Retain built-in sentiment tracking capability*Manhattan Research Physician Experiences with iPad Reps study

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Content ManagementCreate parameters within flexible interactivedevelopment options to deploy presentations with alight IT footprint that rolls out in weeks, not months

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Content ManagementUSER/GROUP MANAGEMENTCreate and assign reps to groupsor builds to allow for ease incontent distribution• Import users and manage them individually or in groups• Import, edit, and manage presentations

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Content ManagementOVER-THE-AIR DEPLOYMENT• Over-the-air deployment allows you effortless distribution of new or updated e-details to your sales force via the synch button and wireless connection• Your reps can then download their content from any location so you have confidence in a consistent brand message

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Technical SpecificationsTech Specs that are actually easy to understand

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Technical Specifications iPad Player iPhone Controller Server Hosting• Congruent with • Works seamlessly with • Server administration iPad 2 & newer iPhone 3GS & newer and management included• Compatible with • Supported for • 98% uptime guaranteed iOS 5 & later iOS 5 & later

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To request more info or a demo,contact:Tyler DurbinMarketing Manager, iQ.mercuryTyler.Durbin@GSW-W.com614.543.6962