Today, 55% of physicians are considered difficult to access
Microsoft Kinect in Healthcare
KINECTIN HEALTHCAREA look at the development andapplications of the Kinect in healthcare.
ABOUT IQ MINI WORKSHOPSiQ is the innovation lab of GSWWorldwide. We research emergingtrends in both how technology andexpectations are changing. Insight into new consumer/ What early-mover HCP expectations brands are doingWe use those findings to developperspectives on how our health caremarketing clients can gaincompetitive advantage in fast-changing areas like mobile, slate,gaming, and social media.Then we model innovative tools and Strategies and Innovation theater:experiences designed just for health insights for brand A model of whatcare marketers. planning could beMini workshops like this one includea snapshot of each of thoseelements.
MOST OF THE WAYS WEINTERACT WITH HEALTH CAREARE UNINSPIRINGThe interface of health careis broken We’re not engaging people… • Advances in technology have not translated to advances in care • We give patients 7 minutes in the exam room • Few options for easy, effective observation over time
WHAT IS KINECT?How it works, statistics, and applications
Kinect• Kinect is a motion sensing input device by Microsoft, originally designed for the Xbox 360 video game system.
How It Works Infrared Depth Sensor 3 Microphones Microphone RGB Camera
…Explained Infrared Depth Sensor Identifies depth of every pixel in frame 3 Microphones Microphone Physically locates sound RGB Camera Works as standard webcam/camera
Software is the key• Microsoft launched a non-commercial SDK in June 2011.• Software Development Kit (SDK).• Allows developers to build applications using C++, C#, or Visual Basic. The Big Idea Create “hands- free” features for standard PCs.
KINECT STATISTICSThe launch of Kinect had an advertising budget of $500 million,larger than the investment of the Xbox console launch. 8 Million units shipped in the first 60 days on market, a Guinness World Record for consumer electronic devices. Recipient of the 2011 MacRobert Award for engineering innovation. In addition to gaming, Kinect has been used for: • 3D mapping in archaeology • Navigation in transportation
Applications• GE Introduced “Visible You”• Gesture based system that capture body movements.• Detailed modeling of 4 major biological systems: Cardiovascular Muscular Nervous Skeletal
Healthcare Applications• Access patient information, MRIs, CT scans in operating rooms. – Eliminates need to leave room to access documents – Physician maintains focus – Contamination risk decreases – Time saved• Facilitate virtual therapy sessions – Maintains anonymity and privacy
Video ConferencingTalking to Focus - Kinect Freezing Former Frames – Savesrecognizes person currently talking and displays previous frames.and brings them to focus. Visual „mute‟ button.Privacy Zone – With a gestural Spacial Augmented Reality –command, render a person or Turn simple physical models intospecified area invisible. complex computer graphics.
AN INNOVATION THEATER IDEA:KINECT IN HEALTHCAREThe iQ team creates models, prototypes andstoryboards that show how innovative applications oftechnology can solve persistent healthcare challenges.We always start with a common problem:
Medication Adherence is a prevalent and expensive problem in healthcare today. 50%Adherence Rate $290,000,000,000Cost of medication non-adherence in the United States per yearMedication Adherence and Care Teams, a report from the New England Healthcare Institute, Sept. 2010.
SO WE ASKED:HOW COULD WE USE KINECT TOIMPROVE MEDICATION & DISEASEEDUCATION?
Improving Patient Education Create an engaging and interactive learning experience• Physicians can digitally demonstrate to a patient how the body functions prior to taking a specific medication.• Show the patient a time lapse with/without adhering to the proper medication program.• All demonstrations conducted using the patients own body.Results: • Promotes patient understanding of their disease and effectiveness of medication. • Motivates sustained adherence.
SO WE ASKED:WHAT IF KINECT COULD CREATE MOREENGAGING BRAND EXPERIENCES ATLARGE EVENTS?
Interactive Brand ExperienceAttendee Enters Booth Using Kinect, the interactive booth recognizes the attendees face based on their event registration profile. Start personalized event experience Greets attendee with personalized message, suggest exhibit content and opportunity to speak with a industry professional. Expand the experience Provide opportunity for the attendee to share exhibit info with their networks or request more info for a later date.
Brand Experience Road ShowWHAT IF THE INTERACTIVE BRANDEXPERIENCE ALLOWED PHYSICIANSTO BECOME THE PATIENT?
Introducing… The Brand Experience Road Show• Utilizing a mobile trailer, brands can create their own event.• When entering the exhibit, physicians steps into the life of a patient in a specific disease state.• Using Kinect’s voice and gesture recognition, physician can customize how they are educated about the brand – as if they are the patient.• The exhibit builds buzz and attracts new visitors as it’s own, standalone experience.
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