1. 2. SALES AND MARKETING
sales
-is the process of transferring the product to a
customer in exchange of money by
*influencing the customer
*creating awareness in the mind of the customer
*selling the benefits of the products.
*motivating the customer to buy
*helping the customer to make a buying decision.
marketing
-is the process of
*determining the customer needs
*defining and developing the product/service
*determining the ways/means of delivering the product
to the customers.
*creating the satisfaction for the customer's needs
3.HOW DO WE PREPARE MARKETING PLAN FOR FMCG
OUTLINE FOR A MARKETING PLAN
1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS--MARKET ANALYSIS
-market needs
-market trends
-market potential and growth
-market characteristics
-market segments
etc
3.SITUATION ANALYSIS--COMPANY ANALYSIS
-strengths
-weaknesses
4.BUSINESS ENVIRONMENT
-political
-economic
-social
-technology
-opportunities
-threats
-competition
-services
-keys to success
-critical issues
-channels
5.MARKETING STRATEGIES

2. -marketing objectives
-financial objectives
-target marketing
-positioning
-marketing strategy
6.MARKETING MIX
-products
-pricing
-promotion
-distribution
-channels
-marketing research
7. SALES PLANS
8.FINANCE
-sales forecast
-expense forecast
-contribution margin.
9.IMPLEMENTATION PLANS
-milestones
-time schedule
10.MARKETING / SALES ORGANIZATION
11. CONTROL SYSTEM
-time schedule
-action plan.
12.CONTINGENCY PLANNING.
-by explaining the features of the product.
-by selling the benefits of the product's usage
-what the product can do to the customers
-develop a word picture of the benefits for the
customer.
-offer the customer to taste, if it is possible.
-explain all customers' doubts.
-overcome resistance
-handling objections well

3. Best practice marketing techniques to maximise
profitable FMCG market share growth.
Timely product development and cannibalisation-free growth across your product portfolio
builds an impregnable defence against competitors. Sophisticated marketing strategy
management can secure fairer balance of power with channel partners.