CSR Collaboration Hub - Enhancing Alliances & Purview of Schedule VII

Enhancing Alliances & Purview of Schedule VII
CSR
SUSTAINABILITY
COLLABORATION
PROGRAMME
PARTNERSHIP
TRAINING
KNOWLEDGE
SKILLS
PROJECTS

GlobalHunt Foundation (GHF) is primarily a CSR research and consulting organization, it has been
established as a section 25 not for profit company registered under the Indian Companies Act, 1956. As a
signatory to the United Nations Global Compact (UNGC), GHF serves as a knowledge catalyst and engages
its vast corporate clientele with diverse multi-stakeholders to enhance their Corporate Sustainable
Responsibility (CSR), GHF provides key services on research, reporting programme designing, advisory,
training and due diligence for its pan India clients comprising of leading corporate, civil society
organizations, government institutions and academia.
E-45/6, Okhla Phase-II,
New Delhi – 110020
Board: +91 11 4654 7700
Direct: +91 11 4626 7806
Mobile: +91 81 3092 3939.
Website: www.globalhuntfoundation.org
This report has been prepared by GlobalHunt Foundation for the CSR Collaboration Hub Series 2 which was conducted in partnership
between NIIT Foundation and GlobalHunt Foundation. The report is an outcome of knowledge dissemination and proceedings undertaken
during the hub. The contents of the report are in reference to the information shared by each participant and partner organization.
Copyright @ 2015
Email: corporate@globalhuntfoundation.org

We would sincerely like to acknowledge the kind and generous support of
NIIT Foundation, and all the participants for the successful facilitation of the
CSR Collaboration Hub Series 2 Enhancing Alliances and Purview of
Schedule VII .
A special mention is extended to Ms.Ranu Kulshrestha, Group Head-CSR,
Hindustan Power Projects Limited for her valuable inputs during the
programme and Mr. Vijay Thadani, CEO, NIIT for the generous support
extended towards the succesful implementation of programme.

Foreword
Executive Summary
6
7
Day 1 : Initiation of Collaboration Hub
Inaugural Session
Introductory Remarks
Commencement of Collaboration Hub
Imperatives of The New Companies Act 2013
Comprehending Sustainiability within New Business Approach
CSR Compliance in India
Cluster 1
Cluster 3
Cluster 2
Day 2 : Collaboration Hub
20
21-26
27-32
33-36
9
10
11
12-16
17

6
“Partnerships for All” mandate has become the new modus operandi in the domain of sustainability as it has
now been recognized that inclusive development can be achieved only through contribution of more than
one single stakeholder. Development is no longer in the hands of industries or government alone; but has
emerged as a prime objective of each and every stakeholder involved with the society.
The partnership requires formation of concrete relationships among community members who are
associated with society in some form or the other. However, in India to envisage a phase of inclusive
development lot of efforts are still required, especiallly to formulate key associations among organizations.
Such kind of associations should be based on mutual trust, accountability, shared values, equality, common
purpose, sharing of responsibilities and risks etc. These virtues will eventually lead forming strong
relationship where every partner benefits and is able to create an influential impact on the society. Thus, to
promote such relations GlobalHunt Foundation is working towards forging and enhancing key alliances
among the diverse stakeholders of sustainability.
With this objective, the Foundation has launched “CSR Collaboration Hub Series” where diverse kinds of
businesses, civil society partners, research institutes, technology partners etc, can come on a common
interactive platform to share their knowledge and expertise, on the basis of which collaborations within the
domain can be formulated.
CSR Collaboration Hub Series 2 was initiated in partnership with NIIT Foundation. I would like to extend
my warm regards to NIIT Foundation for coming forward and believing in our philosophy to enhance
alliances among multi-stakeholders. In the end, I would also like to thank all the participants such HPPPL,
Titan, Hindustan Coca-Cola Beverages, DLF, Lanco, Whirlpool, Wave Infratech, Unicharm, Spark Minda, Benetton &
Coleman Ltd, FXB India Suraksha, Domogeo, Nasscom Foundation, Magic Bus, Sutra Consulting, DakshamM, Ekam Eco
Solutions etc. for providing their significant inputs towards the successful initiation of the futuristic valued
partnership.
Foreword
Mr. Sunil Goel
Director
GlobalHunt Foundation

7
As a CSR Research and Consulting Organization GlobalHunt Foundation is working towards initiating
series of activities, in the realm of sustainability, for disseminating knowledge and expertise within the
broad range of stakeholders. One such initiative which the foundation has launched is the series of “CSR
Collaboration Hub” where diverse stakeholders can participate on a common space so as to formulate
potential partnerships.
The purpose of holding such series is to facilitate sharing of best case practices and meaningful knowledge
through interactive discussions and peer learning. The discussions during the hub are then taken forward
in form of potential CSR project partnerships and aims to bridge links within these diverse stakeholders.
Through cross learning sessions from multiple representatives, we are trying to initiate concrete collabora-
tions where right kind of partners can be matched on diverse realms.
The hub is usually designed with a two day objective, wherein, on the first day, through expert sessions
participants are provided with knowledge on current issues and trends on sustainability. The second day is
oriented towards a match making session where each representative has an exclusive time to share, pitch
their existing projects and seek specific partnerships for their ongoing projects.
The collaborative hubs are designed in such a way that each participating organization gets an opportunity
to develop and enhance knowledge on the conceptual framework of CSR. Also through exchange of
ideas,best case practices, practical knowledge on recent CSR concepts are developed which can be further
implemented in form of concrete projects. Thus, to support our ideology and initiative the Second Series of
CSR Collaboration was hosted by NIIT Foundation within their premises from 5th-6th February, 2015. The
hub witnessed participation from varied corporate leaders, civil society representatives, technology part-
ners and think tanks.
The proceedings of the two day hub has been complied in an outcome report which is now being shared
with you for your kind reference. We invite more stakeholders to come forward and share their best case
practices which proves to be a learning tool for other organizations, through concrete replication of the
same.
Executive
Summary
Ms. Radhika Ralhan
Manager Corporate Sustainability

Day - 1
Initiation of Collaboration Hub

9
INAUGURAL
SESSION
Ms. Ranu Kulshrestha Group Head CSR, Hindustan Power Projects Limitedin her
keynote address deliberated on the CSR activities of the organization and
shared her own decade long experience in the domain. She shared the good
practices adopted by the company and also stressed on the key challenges,
community’s reaction over the practices introduced and lastly the
mechanisms adopted to handle the same. While discussing each project, she
highlighted how step-wise measures starting from identification of
community, need assessment, identification of right partners, project
implementation, monitoring & evaluation and finally reporting involves
strategic engagement and contributions from each partner involved.
In her presentation, she outlined what CSR has meant for Moser Baer where
Governance, Ethical Practices, Social Compliance , Pro-active Stakeholder
Engagements and Responsible Supply Chain has been the key mandates for
the company. Since the inception of Moser Baer Trust in 2005, through its
interventions around 1, 15,258 community members have been benefitted.
Some of the key projects are Aakar (women livelihood), Yuva (youth training), Taleem (education), Dharohar (arts &
crafts), Safal (sustainable agriculture), Nayee Roshni (community engagement), Aarogya (health), Adhar (basic
infrastructure) and Prakriti (environment sustainability).
Under the Taleem, Connect and Digital Learning Program more than 7000 beneficiaries have been reached, through
Arogya and Pahal, 65 villages have been covered, Under Safal and Aakar, around 3500 lives have been touched and
through 250 leadership training 3300 more than youth have been covered. These programmes are evaluated on
scalability, leveragability, measurability & sustainability indicators.
She ended her address by stating that sustainability should be comprehended and transcended “from dialogue to
engagement; outsourcing to partnerships; behaviour change to joint action and from welfare to empowerment”.
Ranu Kulshrestha
Group Head-CSR
Hindustan Power Projects Ltd

10
In her Introductry Remarks Ms. Sapna Moudgil Director, NIIT Foundation
outlined the overall objectives of the Collaboration Hub. She introduced the
participants to the hub by stating that CSR has driven a change in the
corporate environment and successful impact can only be created through
correct and concrete partnerships. Hence, the Series 2 of the Collaboration
Hub has been initiated, so that serious match-making between stakeholders
on a common platform can happen. After orienting the participants towards
the objective of collaboration hub she then moved towards a brief
presentation on NIIT Foundation.
NIIT Foundation as a not-for-profit education society was set-up in 2004.
The prime objective of the foundation is to implement educational and
vocational training courses for underprivileged children and youth. The
foundation is not a CSR arm of the NIIT Limited and the prime initiatives of
the organization are Rural Youth Empowerment, Urban Slum Empowerment,
NGO Empowerment and Industry Partnerships. These initiatives are achieved
through three models:- Hole in the Wall; to make every child digitally literate through installation of computer at a wall
for easy access and instill self-learning among children aged between 6-12 years. IT Education to Community Schools
for children aged between 12 to 18 years where IT curriculum is aligned with school curriculum and Vocational Skills
Centres having certified courses for youth aged between 18 +years. With each project she briefly explained the working
modality where 500 centres has been created with an IT training lab and certificates are provided to both teahers and
children at the end of the course, with an ensured job placement. After elaborating on the programmes, she then shared
the impact created by NIIT through its existing presence in 9 states, 26 centres, and 175 NGO partners. Around 20,000
students are trained every year with an 85% of placement.
In her concluding remarks she asserted that the expectations from this collaboration hub is to ensure honest exchange
of ideas, solutions to achieve CSR goals and finally to establish long lasting partnership.
INTRODUCTORY
REMARKS
Sapna Moudgil
Director
NIIT Foundation

11
COMPREHENDING
SUSTAINABILITY WITHIN NEW BUSINESS APPROACH
Before the initiation of Collaboration Hub Ms. Radhika Ralhan Manager
Corporate Sustainability, GlobalHunt Foundation undertook an intriguing session
on CSR and how today the companies need to comprehend the concept
within their sustainable practices. She introduced the participants to the
session by showcasing global as well as Indian case studies which reflected
the dual role of companies as economic drivers and as responsible citizens.
She presented some of the practices that showed a country’s political, social
and environmental scenarios that bear strong affects on a companie’s
operations and eventually CSR implementation operationg in the above
contexts.
Social and environmental impacts have compelled companies to enter in a
state of harmony with their surroundings. She elaborated more on the above
fact, where companies in order to start any sustainable project needs to first
map out its sphere of influence and stakeholders placed within their sphere
of influence.
Therefore, today the societal disasters, mandatory law and global consumerism have compelled companies to move
beyond compliance and towards innovations that can drive their social as well economic change. She reaffirmed the
principals through best case practices where innovations have been able to amend the operations, influence and
impact the role companies in a positive manner. Conceptual understanding on the terminology of CSR, Sustainability,
Evaluation and Reporting index were also outlined as key tools for building and implementing a CSR roadmap.
In the end she concluded that innovations, new thinking and acceptability to new changes are the main paradigms that
companies needs to instill in order to carry forward CSR in an affective manner. Moreover, companies should begin with
any CSR strategy through key sensitization and capacity building programmes. This will enable personnel to observe
corporate sustainable responsibility within their respective business contexts.
Radhika Ralhan

Sumant Sood
Ritesh Sinha
Associate Director
DLF Limited
Head Innovation
Titan Company Limited
Kalyan Ranjan
Hasan Alemdar
Founder and CEO
DomoGeo
Asst V.P-PR & Communications
Hindustan Coca-Cola Beverages Ltd
Commencement of
Collaboration Hub

13
As a social enterpreneur and innovator, Mr. Hasan Alemdar, Founder & CEO, Domogeo talked about the issue
of housing in India and how this can become a potential area of intervention by companies under CSR. He
initiated that during his research he observed that the concept of “Housing” is comprehended more in terms
of an income-generation space. With this principle in mind he introduced Domogeo; which is providing
modular and sustainable work/living spaces, as extensions to individuals. These spaces are designed in such
a way that they offer individuals to conduct their business and simultaneously act as a place of residence for
them.
He stated the global statistical scenario where 1.6 billion people live in sub-standard housing worldwide; 167
million South and SE Asian households live in dwellings made of temporary materials; 50% of global energy
and water is consumed by construction and in India alone, low income households represent 90% of housing
shortage.
With this he deliberated on the Domogeo Inclusive Business Model catering to low-income peri-urban
dwellers (having hard or soft land titles) where their earning ranges from Rs 8000 - Rs 16000 per month
through home-based work. With respect to builders and institutions, they develop affordable living-working
and community space, to low-income families. He then laid down the specifications of the product which is
80% faster than brick-motor construction, 25% low-cost and is coupled with short-term financing scheme.
Moreover, customized mix-use units are climate resilient and can be used for workforce housing, community
spaces; classes and clinics etc and dormitories for rickshaw, truck drivers and migrant workers.
Lastly, he spoke on the impact created where disposable family incomes have doubled in 2 years, 20%
improvements in health & productivity, carbon-neutral construction in 3 years and 100,000 have gained
access to finance in 4 years. He concluded by saying that the aim is to create social impact and maintain
environmental sustainability through commercial viability.

14
Mr. Sumant Sood, Head Innovation, Titan Company Limited presented how innovations have played a key role
in re-formulating and forwarding the economic viability of any company. Elaborating more on this, he
asserted that alignment of sustainable CSR innovation with jewellery business of Titan Company have
transformed not only the company’s performance but also of the entire Indian jewellery industry.
Giving a historical background and challenges of the jewellery industry, he stated that jewellery making has
been a traditional occupation of people for centuries in India. However, the industry as a cottage industry
has been facing key challenges such as less innovation, outdated technology, inexcusable working
conditions of the karigars. All these have resulted in its downfall as the new karigar’s generation are not
keen to take this as their occupation. Hence to address the crunch and working conditions of skilled labour
and to restore the indigenous knowledge of jewellery making, Titan has introduced the concepts of Mr.
Perfect and Karigar Parks. Both programmes have been able to transform the lives of karigars, through
investment on human and social capital, by ensuring clean working conditions, introduction of new
technologies mixed with traditional jewellery making and capacity building of the karigars. With these
programmes, the company has successfully aligned the 3 Ps of sustainability with its core business.
By introducing new equipments, instruments and process without comprising on quality, the time period
of making one jewellery was reduced from 2-3 days to only 24 hours. He shared case videos of the karigars
where Mr. Perfect have changed their lives for better by providing them dignity with work. In the end, he
concluded that intrinsic sustainable innovation within the community can change the entire roadmap of the
company and business innovation are one of the key components for a succesful sustainable roadmap.

15
Mr. Ritesh Sinha, AssociateDirector,DLFLimited presented on the projects and activities that the company has
undertaken through its corporate foundation-DLF Foundation. The foundation has been undertaking these
activities since 2008 and the major areas where it has been intervening are Skill Development, Education &
Talent Nurturing, Integrated Cluster Development and most recently, Swachh Bharat Abhiyan. He explained
briefly on the series of projects that are being undertaken in the above categories.
In Skill Development the aim is to enhance the vocational skills of one million youth in a span of 10 years
by establishing pan-India 250 skill centres. In this respect 30 centres are being run in 11 states where 10,000
trained youths with 85% placement have been already achieved. The Education & Nurturing Talent
project aims to support, nurture and groom children from the section of backward community. Already, 634
scholars have been supported by the foundation covering their educational expense and preparing
individual Talent Nurture Plan. The plan engages children in active counseling and prepare a communication
mechanism to ensure overall development of a child.
He stated that Integrated Cluster Development involves selection of villages, mapping their needs,
identifying the stakeholders, creation of village development roadmap, launching of key socially-economic
projects through partnerships and finally assessing their overall growth. The latest project i.e. The Swachh
Bharat Abhiyan is a recent addition to the activities of the foundation. This initiative is being run under
Swachh Haryana Abhiyan where rural villages, slums and residential areas have been recognized as the
target geography. The program has ensured installation of pre-cast toilets, water ATM’s for public use,
up-gradation and creation of toilets within government schools vicinity and installation of waste bins in
urban slums of Gurgaon has been done. He concluded, that DLF aims towards the overall development of
the community by providing each and every individual benfits through the outcome of the above projects.

16
Mr. Kalyan Ranjan, Associate Vice President PR and Corp. Communication, Hindustan Coca-Cola Beverages Limited
(HCCBL)initiated his presentation with a case study of Dasna village where social and financial challenges have
been overcomed by the community after getting placement from the Career Development Centre (CDC). The
CDC is a CSR initiative of HCCBL which is being run in partnership with NIIT Foundation since 2011.
He then presented an overview of the company and why skill development was recognized as a key area of
CSR intervention. HCCBL is a bottling partner of Coca-Cola Company in India which is responsible for
manufacturing, packaging, sales and distribution of beverages. With its 26 bottling plants, the company
covers almost 65% of the Indian market. As a responsible corporate the company is working towards the
welfare of the community around its bottling plants. Hence CDC is one such initiative that is addressing the
issue of skillgap, lack of employment opportunities for rural youth and integration of skilled labour within the
Indian economy. He further emphasized on the synergetic partnership between HCCBL and NIIT Foundation
where the former is addressing the needs of the local community, while the latter through its knowledge
expertise is providing sustainable training models.
Currently, CDC has a fully-equipped centre with NIIT certificate trainers to impart training, it is running a 2 to
4 months certificate courses on Retail, BPO and Basic IT. Till date the centre has enrolled 2700 students where
2050 have completed their training and 883 students with an average salary of Rs 6500/- have been placed
with companies. Recently Being Human (The Salman Khan Foundation) has joined hands to support this
endeavour. In 2014, the centre has been outreached to 4 new locations and 5 more new are being planned in
2015.
He concluded with another case study of Dhananjay Kalamkar who after his father’s death was suffering from
financial constrainsts but after joining CDC and getting job placement he has become a role model for his
brother.

17
Mr. Ashok Baran Chakraborty, HonAdviser,GlobalHuntFoundation deliberated
on the New Companies Act, 2013 in terms of what the law says, how
companies should comprehend and what are its implications on businesses.
He initiated the session by speaking on the trajectory of the Act from 2012 till
its enactment in 2013.
Some of the key topics touched were; CSR Policy, Role of the CSR Committee
& Board and Reporting Template. In respect of the CSR Policy, he stated that
documentation of policy should undergo proper procedures of identification
of risks, challenges and opportunities of the companies, definition of new
contours and programme areas. Above all, he stressed on the mechanisms for
monitoring and for this transparency matters should be disclosed on the
company’s website.
He stated that with the enactment of The New Companies Act 2013, there will
be a northward trend where new learning, thinking and changes are required.
Most importantly, there would be a huge requirement of professionals with
social science and sustainability background and companies should invest and engage with professionals that have
sound expertise on the same.
His session emphasized on the change of mindset from active philanthropic to active project approach where the
company should first map out its risks and opportunities, on this basis, liberally define and identify the mentioned areas
under Schedule VII of Section 135, design a project with atleast 6-10 years of sustainable working modality, recognize a
implementation partner, implement the project and on regular basis evaluate the programme through a third party
organization. With this he also stated that any project in its working should ensure an upward trend because only then
the sustainability quotient of the project can be measured.
Lastly, he requested participants to lay special emphasis on the project mode approach while designing where
measurability, verifiability and accountability should be given prime importance so that this could be reflected at the CSR
Committee Board and in the company’s Annual Reports.
IMPERATIVES
of the New Companies Act, 2013
Ashok. B. Chakraborty
Honorary Adviser

20
Taking the traces from previous day, day two of the collaboration hub
was initiated by Mr. Pankaj Jain, Principal, Impact Law Ventures. His
deliberation primarily focused on how companies should comprehend
The New Companies Act, 2013 beyond compliance. He asserted that
before the mandatory aspect of the Law, companies were compelled by
social and environmental constraints to undertake activities that were in
sound with their businesses. Although most companies, were in a
philanthropic mode, still there have been exemplary cases among
companies who have driven CSR to a new sustainable meaning.
However, The New Companies Act, 2013 has now mandated companies
to separate themselves from philanthropy and enter into projects that
bear scalable impact. The Law has also laid guidelines through which
companies can carry forward the project mode approach. With this,
companies have now become more conscious in terms of what they
should do, how should they do, with whom should they do and how
should they measure their impact. Although companies have initiated to incorporate sustainable projects but
they are focusing more as to how this should reflect with the mandatory compliance.
CSR COMPLIANCE IN INDIA
Pankaj Jain
Principal
Impact Law Ventures
Pankaj Jain
Companies needs to realize that their intervention under CSR should be molded into sustainable innovations
where new forms of partnerships, association with consulting groups who can formulate correct partnerships
and bring CSR at the mainstream of companies business is required. He also talked about the role of third
party in terms of conceptualization, implementation and assessment which has become very crucial as
transparent disclosures are one of the things which the Law is also highlighting.
He then touched upon the concepts of FCRA, 80 (G), CSR Policy and recent notifications in respect of The
New Companies Act, 2013. He concluded by saying that CSR now needs to be understood as a business
strategy where company’s stakes at social and environmental level has become imperative and this requires
serious engagement and participation from companies.

Sr. Manager CSR
Lanco Power Limited
Vipin Agarwal
Principal Adviser, NDLM
Nasscom Foundation
Praveen Karn
Head Group - CSR
Spark Minda Limited
Gopal BhasinRitesh Sinha
GM (Strategic Division II)
ATDC
Cluster - 1

22
Mr. Ritesh Sinha, Senior Manager - CSR and HSE, Lanco Power Limited deliberated on the sustainable practices
incorporated within the company’s operations and initiatives for the community. He initiated his session by
providing overview of Lanco. Lanco Group, which is one of the leading infrastructure company with diverse
presence in solar, thermal, hydro-power and construction sectors while the company is driven by a strong
ideology of “Development of Society through leadership entrepreneurship ownership”.
Before presenting on the details of each CSR project, he shared the “implementation approach” adopted by
the company. He elaborated on the five phase “CSR approach” adopted by the company. Phase I involves
situational analysis of the project, community and stakeholders, Phase II Planning and Strategizing CSR
projects, potential partners and definition of KPI’s. Phase III is the Implementation & Monitoring stage where
project implementation, management of KPI’s and mitigation of impact is conducted, Phase IV is more about
Communication & Reporting of projects while the last stage i.e. Phase V is inclusive of Performance
Evaluation, impact measurements and capture of learning’s.
The implementation approach he stated the Two Planks of social initiatives of Lanco are involved; Lanco CSR
and Lanco Foundation. The first adopts a ‘need based approach’ while the second is more on ‘focus area
based approach’. Some of the key areas of intervention includes Health, Education, Environment and
Disability. Under the Health provision, safe drinking water and mobile health camps are being conducted.
Merit scholarship for children, health and eye testing camps for students and school kit distribution are
practiced. Through 4 centres 8000 disable people have been reached out. Lastly in Environment village
plantation, awareness programs and village green initiatives are being undertaken.
He concluded by outlining the impact of Lanco CSR that is operating in 14 locations in 12 states by
benefitting more than 4.5 lakhs population in around 200 villages.

Mr. Gopal Bhasin, GM (Strategic Division II), Apparel Training & Design Centre (ATDC) talked about the skill and
opportunity mis-match in India. Due to this gap, he stated that especially apparel and retail sector suffer
from severe labour crunch. Hence in order to reduce the skill gap ATDC was established. Since 2011, ATDC
has been implementing Integrated Skill Development Schemes of Ministry of Training, GOI across Pan-India. The
organization has developed centres inclusive of innovations in terms of mobilization, accessibility, pedagogy
and targets. The key outcomes that the organization has achieved is linkages of industry trades with skilled
labour from rural communities.
One of the prime objective that the organization has achieved is women empowerment and restoration of
indigenous knowledge. As ATDC through its regional presence have maintained the diversity of embroidery,
printing & application; and also introduced additional techniques that could bring value addition in the
same. The training of languish crafts has been extended to community women so that village sustenance
with increase unit value could be achieved.
The model which ATDC has adopted for the apparel sector is training, training the trainers, learners
assessment, design innovation, instructural design studios, industry interface, regional outreach, provision of
design materials and lastly assessment of change in livelihoods. It has also introduced the “Hub & Spoke
System” where regional camps to incorporate rural population are conducted. Here courses on retail,
merchandizing and weaving & stitching skills are being taught, Shot-term courses and courses for specially
abled are being carried by the centre.
He then expended his views on the diverse partnerships with state and national agencies and most
importantly with companies who are supporting ATDC under their CSR. Finally, he talked about the Rozgar
Mela is conducted where placement and employment opportunities are provided to the candidates. Lastly,
he showcased some of the rewards that have been received by ATDC for its efforts in the apparel sector.
23

Mr. Praveen Karn, Head Group - CSR, Spark Minda Group focused his presentation on the social as well
environmental responsibility that the group is undertaking. He talked about the legacy that the group has
adopted since its inception which entails; Philanthropy & benevolence, Humanitarianism & altruism, Charity &
sympathy and Kindness & Compassion.
He briefly showcased each activity that the Group is doing both at social and environmental level which has
been categorized as community and sustainability projects. Under the community projects, several
educational programs like Bal Gram (around 500 homeless children have been given home since 2001),
Monga Devi Minda Memorial School (since 2010 world-class educational centre for the children of remote
villages has been facilitated), Aakarshan (vocational training centre that provide computer training and
spoken classes to the underprivilaged and tribal youth) and Ekal Vidyalaya (adoption of 200 schools) is
being run. Under the livelihood sector, through Aakarshan training centre in Greater Noida, Pantnagar,
Chennai and Pune courses on cutting and tailoring, vocational training of specially-abled, beautician course
for women and organization of self-help group is being practiced. One special program that intergrates
business with CSR is being initaited for the Tihar Jail residents. This is a first of its kind PPP model in
automotive industry. The jail inmates are engaged in particular skill and the earnings generated are used 80%
by the inmates family and 20% is given to the victims family. The end product is consumed by Maruti Suzuki.
Since its operation in 2014 total 25 inmates have been engaged. Apart from these programmes, the company
also undertakes health programs, safe sanitation in villages and community infratstruture programs.
Under sustainability projects the company is involved in tree plantation, energy & water conservation,
protection of natural resources, health & safety practices and reduction in carbon emission.
He concluded by saying that CSR at Spark Minda Ashok Minda is ‘an effort towards shaping lives, spreading smiles
and making the world better place to live’.
24

Mr. Vipin Aggarwal, Principal Advisor-NDLM, Nasscom Foundation deliberated on the project National Digital
Literacy Mission. He initiated his session by discussing some of the key projects of Nasscom Foundation but
primarily talked about National Digital Literacy Mission (NDLM). The goal of NDLM is to digitally literate
atleast one person from every household by 2020. In order to carry forward this mandate digital literacy
centres are being created or updated across Pan-India. The Government of India has partnered with Nasscom
Foundation for developing NDLM framework-course, assessments, guidelines etc. On the completion of the
course and on the Government of India examination, learners are affiliated with a certificate. Each trainee is
identified through his/her UID & picture and this certification is also available online for verification.
He explained the working modality of the mission and elaborated more on the roles and contribution of
different social partners. He stated that corporate can contribute by providing hardware, software and cash
volunteers. Also, they can either adopt a existing centre, create a new centre or transit their own training
centres to NDLM programs. He then presented a case study of Zensar that have committed to educate 2000
individuals in each community of its operations and provide employment opportunities for 200 individuals
in each quarter. While an NGO can start the NDLM content within the community, up-grade the existing
centres through corporate support or create new centres.
Next he talked about Digital Literacy Week, 21st to 28th February, 2015, a platform for companies and NGOs
to contribute towards the Mission with zero financial commitment to influence thousands of lives across
India. He stated that companies and NGOs can participate in the week by running the course within their
existing centres by downloading the contents from the website. Make individuals appear to government
exams through these centres and offer them the opportunity to learn and seek government certificate for
this learning. He concluded by sharing the online link through which interested partners can join and
contribute to the Mission.
25

Head CSR
Wave Infratech
Anuradha Gummaluri
Corporate Social Responsibility
Unicharm India Pvt Ltd
Dr. Ratna Devi
CEO and Co-founder
DakshamA Health and Education
Uttam BanerjeeManjir Ghosh
CEO
Ekam Limited
Cluster - 2

Mr. Manjir Ghosh, Head CSR, Wave Infratech presented the initiatives of Ponty Chadha Foundation-the CSR
arm of Wave Infratech. The recently established foundation aims towards channelizing its capabilities
towards social-economic welfare of the communities that the Group is engaged with.
He deliberated on some of the areas that the foundation is directing its efforts 1. Education & Skill
Development, 2. Primary Healthcare, 3. Livelihood and 4. Rural Sanitation. The prime project under
education is Mata Bhagwanti Chadha Niketan school that specializes in catering to the educational needs
of the specially-abled. The school till date has addressed the teaching and learning requirements of around
800 students.
Another key project that is in pipeline by the foundation is Skill Development Academy. The key courses that
the academy would impart would include construction & real estate skills, hospitality, security management
and national & state level government skills training programs.
Under the Primary Healthcare initiatives the foundation is conducting regular health camps in 21 villages.
The program is being run in partnership with local ngo’s, government hospitals and angawadis centres.
Other than camps the programme also generate local level knowledge on safe health and hygiene practices.
Through Swachh Bharat Abhiyan the foundation is carrying forward rural sanitation by creating awareness
campaigns. The prime purpose is to develop appropriate Information, Education and Communication (BCC)
materials.
In the livelihood sector, foundations aims towards promotion of micro-enterprises among women. The
project will ensure pre-liminary analyzes to map the willingness of the women, integrate them with the
market and initiate both farm and non-farm sustainable activities. In the end, he briefly discussed the
implementation mechanism where the projects will be undertaken through collaboration and partnership.
28

Mr. Uttam Bannerjee, CEO, Ekam Limited represented the role of Innovation in CSR. He presented global and
national statistics on sanitation and drinking water. Taking the traces from this, he introduced the
participants to the concepts of Pee and Poo which if management usefully can become a global resource of
$ 49 million.
He then deliberated on the product innovation-Zerodor that Ekam has undertaken in order to tackle the
above issue. Zeodor (IIT patent) is a waterless urine technology that ensures no-odour, no-flush,
zero-maintenance and easy clean.
After explaining the operational modality of the system Mr. Baneerjee shared a comparative analysis of the
product with other technologies in terms of operations, cost, maintenance, time and constraints. He stated
that over 200 ml of water have been saved with 500 installations across India through corporate and
government partnerships.
After a brief overview of the product he shared some visuals of the technology that has been installed and
are operating. He showed pictures of the waterless urine kisoks that are installed in a bamboo and
honeycomb structure. The structures holds urine tanks that are re-used in the form of urine harvesting. Some
of the prime features of these structures are that they are 100% eco-friendly, economically efficient and
requires no manual scavenging. Also the honeycomb structures are earthquake, termite and fire resistant. He
then elaborated on the future innovation the organization plans to entails which includes; Source Separation
Pan, Green Urinal Kiosk, Online Nutrient Recovery system for Urine and Phosphate Recovery Reactor.
Lastly, he spoke about the achievements that the product has received. Some of the accolades are
Millennium Alliance Award 2014, DST Lockheed Martin India Innovation Growth Program 2014, TIE Silicon
Valley Award 2014 etc. He concluded by asserting that reduction of water in sanitation can ensure less use
of artificial fertilizers in agriculture and protect human health & environment.
29

Dr Ratna Devi, CEO & Co-founder, DakshamA presented how the organization is working towards addressing
the lack of health related knowledge tools and awareness forums in India. She asserted that the foundation
was incepted with a vision and mission to empower the Indian community on right to equality, information
and accessibility to health services.
She began her presentation by inquiring how many participants were aware about their rights in health
services and the medical organizations working in the area of sensitizating the community on the same. As
many were unaware about such rights she then elaborated on DakshamA.
The prime objective of the organization is to develop and outreach user-friendly information and educational
resources within wider community, create public library on patient information in seven languages, establish
effective partnerships so as to maximize the impact, build cross-cultural alliance and finally through research
identify the gaps and needs of a policy for equity and accessibility. This mission is being achieved through
sensitization forums, knowledge dissemination resources, capacity building of the medical as well local
professionals and community. Interactive discussions are being held in order to map the opinions & experi-
ences and most importantly the patient voices are captured in order to develop 1. Policy 2. Communication
design 3. Clinical research 4. Quality & Safety and lastly 5. Decision making.
She then showcased some of the key programs where DakshamA has participated like SEA regional consulta-
tion, Global Congress, National Consultation and National Patient Advocacy Network. Her presentation was
concluded by providing national data on diseases, annual health expenditure, annual deaths due to lack of
health facilities and what are the key areas where initiatives are required and how through common partner-
ships the above stated challenges can be overcome.
30

Ms. Anuradha Gummaluri, CSR, Unicharm India Private Limited presented the overall CSR ideology and
activities of the company in India. She initiated the presentation by providing overview of Unicharm, a 54
years Japanese company that primarily deals in mother and child healthcare products. In India the company
extended its operations in 2008. The company’s logo represent the Nola & Dola philosophy (Necessity of Life
and Dreams of Life) signifying energy, power and technology.
She then deliberated on the 3 key CSR projects that the organization is undertaking;1. Managing
Menstruation-My Pride 2. Sofy Sahayogi 3. We Care Initiatives. The program Managing Menstruation-My
Pride aims towards knowledge creation, increase access to sanitary napkins and safe disposal. The project
has already targeted 27542 adolescent girls (Class V-Class XII) from 115 Schools in Delhi NCR.
Sofy Sahayogi is being implemented in the largest irregular colony of Delhi-Jahangirpuri. Through creation
of women entrepreneurs from the community itself the project is penetrating within the low-income group
that are devoid of menstrual hygiene. Sanitary napkins are made available to 10 members of the SHG group
at a certain margin for further dissemination within the community. The members are also acting as change
agents where they are involved in awareness generation. Special session by the team of Unicharm and local
partners with the members and community is being continuously conducted to address their concerns and
issues. The project is adhering to the 3Ps of sustainability as it has social, economic and environmental
aspects engaged to it.
In We Care Initiatives on International Womem’s Day Unicharm got engaged with 1000 women of Machhgar
village and sensitized them on safe menstruation. During the J&K floods the company supported the flood
survivors with around 8000 women & child products. She concluded by stating that CSR for them is much
beyond notions of mandate and compliance.
31

Senior Program Manager
FXB Suraksha India
Navita Meyer
Satya Prakash
Deputy Chief Manager-CSR
Bennett Coleman & Co Ltd
Rajesh Thakur
Head Operation & Marketing
CSR Times
Cluster - 3

Mr. Satya Prakash, Senior Program Manager, FXB Suraksha India in his session provided an overall overview of
FXB Suraksha. He started with a background brief where FXB Suraksha as an organization was started in 1989
at Geneva and now holds its operation in 23 countries. In India the operation started in 1991 and now it
reaches out to 200,000 people through its community based inter-sectoral initiatives in 15 states.
The key issues that the organization address through its initiatives are 1. Poverty and Livelihood 2. Health
& Hygiene 3. Education 4. Child Rights and lastly 5. Model Villages. Through various activities and
programmes under these broad categories the organization has created an impact around child protection,
family rights addressing poverty and livelihood concerns and community empowerment and governance.
He then briefly talked about each project. Under women empowerment and poverty & livelihood project
SHG groups are linked with the markets are provided with life skill development trainings. Under health &
hygiene, support care centres for HIV/AIDS affected people, skill training for economic stability and support
for child education has been undertaken. Under WASH community mobilization, access to funds for
construction of village toilets, water & sanitation committee comprising of SHG members and health camps
are some of the interventions.
Supplementary education classes, non-formal education and adult literacy programme are some of the
programmes. However the main project under child protection is Anti-human traffickling which includes
awareness campaign, advocacy, rescue operation and capacity building of rescued girls. Moreover child
helpline 1098 has been initiated. A three year programme of model village focusing on sustainability is being
run. He concluded by stating that the organization aims towards long term partnerships through willingness
and engagements.
34

Ms. Navita Meyer, Deputy Chief Manager-CSR, Bennett Coleman & Co Ltd in her presentation “Media Championing
the Cause of Corporate Social Responsibility” deliberated on how media communication play a pivotal role in
determining the roadmap of CSR undertaken by companies. Along with her Mr. Rajesh Thakur, Head
Operations & Marketing, CSR Times presented the role of print media in leveraging the CSR activities of any
companies within society. Together they talked how media is an important tool of communication in CSR.
In the initial remarks of her session she shared some of the best case practices in CSR undertaken by Tata’s,
Birla, Godrej, Mahindra, Vodafone and SAIL etc and how these practices have projected them as socially and
ethical organizations among consumers. She then highlighted the role of consumers in determining the
responsible facet of companies. As various surveys and research have showed that majority of consumers
trust, promote and associate with brands that has a socially responsibly image within the society.
With this, she said more details as to how media can be used as a positive tool by the companies in
communicating the impact of their CSR activities. She outlined the role of media in three categories:- 1.
Media for Awareness & Publicity, 2. Media as Conscious Keeper and 3. Media for Accountability and
Responsibility.
Under Media for Awareness & Publicity she stated that companies can raise awareness on social issues,
publise their work and the challenges addressed. As a ‘conscious keeper’ media can be used for building
opinion & changing mindsets, advocacy for positive change and act as a inspiration. Lastly media entrusts
Accountability & Responsibility on companies. Any activity of the company social-economic-political and
cultural whether positive or negative holds larger impact in society as with times the reach of media within
the community has strengthened and this has resulted in more susceptibility among companies.
In the end she concluded that companies needs to realize the role of media and need to blow their own
trumpet for setting exemplary models for others to follow.
35

PROGRAMME LEAD
PROGRAMME CO-ORDINATION
PUBLICATION SUPPORT
Radhika Ralhan
Radhika Ralhan
Sapna Moudgil
Director
Mehak Kaushik
Research Associate
Mehak Kaushik
Research Associate
NIIT Foundation
Tulika Mehra
Sr. Manager CSR & Sustainability
NIIT Foundation
Editor
Compilation
Firoz Alam
Graphics Designer
Design

Odisha
About GlobalHunt Foundation
For Further Information Contact
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GlobalHunt Foundation (GHF) is primarily a CSR research and consulting organization, it has been
established as a section 25 not for profit company registered under the Indian Companies Act, 1956. As a
signatory to the United Nations Global Compact (UNGC), GHF serves as a knowledge catalyst and engages
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