The document provides an overview of corporate social responsibility (CSR) practices globally and in Pakistan. It discusses the evolution of CSR from private corporate philanthropy to expectations of corporations addressing social and environmental challenges. Current best practices include the UN Global Compact principles and sustainability reporting. In Pakistan, CSR engagement commonly focuses on community investment, governance, and product responsibility. The document proposes a new CSR model for Pakistan leveraging corporate assets, relationships, and existing education initiatives to improve access to quality education for disadvantaged students. Examples are discussed of how telecom companies could partner with educational programs to maximize social impact.
2. • Global evolution of CSR
• Current best practice examples
• CSR in Pakistan
• Potential new engagement model
• Corporate examples in education
What will we cover?
3. Evolution of global CSR
Pre1950s 1950s 1960s 1970s 1980s 1990s 2000s 2010s
era of
private
corporate
philanthropy
public discourse on
corporate role in
social development
ethical standards (management
and organizational changes)
triple bottom line reporting
blended /
shared values with
all stakeholders
involvement in
community
affairs
partnering
with
NGOs for
social
impact
collective
responsibility,
quadruple
bottom-line
corporations were expected/legally
restricted to giving to causes that
benefit shareholder value only
corporations are expected/required to
take up national social, environmental
and global challenges
4. Consumer trust in limelight
Generally speaking, consumer
confidence in Corporate brands
has declined over the last 50
years
V Shankar, Citizen of the World (COW)
CEO for Middle east, Africa and the Americas,
Standard and Charter Bank
Health
• Tobacco
• GMOs
• Super size
Pollution
• Plastics
• Smog
• Rivers
• Oil spills
Global Warming
• Carbon emission
• De forestation
• Ecology
• Environment
Economics
• Junk bonds
• Credit financing
• Executive bonus
5. Global activism on the rise
65% of consumers will prefer to do
business with corporations that
share their values
• 33% willing to pay a reasonable
premium
7. CSR getting formalized
International standard for CSR
Triple bottom line reporting Quadruple bottom line reporting
MDG
SDG
National
development
goals
8. Benefits of CSR
Business advantages
• reputation and brand image
• better stakeholder profiling
• access to new capital
• access to new partnerships
• reduce liability and oversight costs
Employee benefits
• Recruitment
• Motivation
• Retention
• Loyalty
Investing in future growth
• Creating future customers
• Increasing community capacity to use
more products/services
Market advantages
• Access to new markets that require social
capital
• Opportunity for new products and services
• Better stakeholder, community and
regulatory relationships
9. CSR engagement models
NGOs
VolunteersEmployee
Contributions
Corporate
products and
services
Corporate assets
and resources
Corporate
partnerships
and
relationships
Private sector
Government
DIRECTFUNDING
INDIRECTFUNDING
• TCF
• NRSP
• PASHA
• Schools
• Hospitals
• Utilities
• Universities
• Vocational
• Rotary
• TIE
• OPEN
• Tech companies
• Product companies
• Service companies
Target
Community
Social
impact
Future
facing
10. CSR dimensions
Common ways to demonstrate CSR
• Specialist “adopted” projects
• Corporate charitable donations
• Voluntary schemes for staff
• Staff fund raising activities
• Changes to organizational operations
External program focus
• Activities to benefit stakeholders not only shareholder
(employee, supplier, dealer, community, nation)
• Education
• Healthcare
• Employment
11. Example: UNILEVER
The Unilever Sustainable Living Plan
Blueprint for achieving our vision to grow our business, whilst
decoupling our environmental footprint and increasing
positive social impact.
The Plan sets stretching targets, including how we source raw
materials and how consumers use our brands. We have three
big goals:
Improving Health
and well-being
for more than 1
billion
By 2020 we will help more
than a billion people take
action to improve their
health and well-being.
• Health & hygiene
• Improving nutrition
Reducing
environmental
impact by 1/2
By 2030 our goal is to halve the
environmental footprint of the making
and use of our products as we grow
our business
• Greenhouse gases
• Water
• Waste & packaging
• Sustainable sourcing
Enhancing
Livelihoods
for millions
By 2020 we will enhance
the livelihoods of millions
of people as we grow our
business.
• Fairness in the workplace
• Opportunities for women
• Inclusive business
“We are finding out quite rapidly that
to be successful long term we have to
ask: what do we actually give to
society to make it better? We’ve made
it clear to the organization that it’s our
business model, starting from the top.”
—Paul Polman, CEO of Unilever
Products Process People
12. CSR in India
Penalties for non compliance
• Fine up to 25 lacs
• 2 years imprisonment
1300 listed
companies
13. Pakistan CSR practice
Areas of Interest:
• Community investment (skill development, livelihood,
health, education, infrastructure, social enterprise
development, safe drinking water, poverty alleviation,
youth development and environment conservation)
• Governance (human rights, transparency, anti-
corruption, business practices, stakeholder relations,
responsible marketing)
• Product responsibility
• Work life balance
• Safety (risk management, disaster management)
• Climate Change
Corporate Philanthropy
• amount donated by PLCs is nearly Rs. 7 billion
in 2015
• immense potential of philanthropic donations
outside of PLCs that needs to be tapped and
directed towards social development
initiatives
SECP CSR Voluntary Guidelines, 2013
• CSR Committee
• CSR Policy
• CSR Report
15. Why CSR for Education
How CSR can help
• New school programs
• Student vouchers for transportation, food,
fees and books
• Teacher training and incentives for hardship
placements
• Remedial education
• Technology in the classroom
• sponsorship and proliferation of
edutainment content
• Sponsorship of NGO led WASH programs for
schools
Investing in education is investing in the
company’s future
• Better future employee pool
• More future affluent customers
• More future loyal customer
Education provided to poor students in
Pakistan is either not available or
deplorable
• Lack of access leads to social marginalization and
inability to escape poverty trap
• Non inclusive growth has stability and security
considerations
• Poor education of the workforce leads to poorer
prospects for future economic growth
16. Google example
Closing global education gaps
• Students in disadvantaged communities continue to lag
behind their peers with more resources—and at the
current pace, it would take 100 years for these
communities to catch up
The challenge
• Technology can create richer learning environments and
improve learning outcomes, but not all students benefit
equally from these advances.
• While children around the world are attending school in
record numbers, according to UNESCO, 250 million school-
age children still aren’t learning basic reading or math,
and only 40% of children in low- and middle-income
countries are on track to gain the skills needed for today’s
workforce
Taking digital content offline for
students without internet
Connecting teachers to create an
knowledge sharing community
Bringing young people’s stories to
life with technology
For children in conflict zones,
creating tablet based education
games
Scaling quality instruction with
smart tools for teacher coaches
Free world class education for
anyone, anywhere
17. New CSR engagement
model for Pakistan
NGOs/donors
Volunteers
Employee
Contributions
Corporate
brand
Corporate assets
and resources
Corporate
relationships
Private sector
Schools
DIRECTFUNDING
INDIRECTFINANCING
• Partnerships with school
reform projects
(if needed)
• Government
• Community
• Low cost private
• Rotary
• TIE
• Education innovation
• Education technology
Disadvantaged
Students
Social
need
Improved
Quality
education
Consultants can help create impactful programs that deliver real value
18. PTCL example
=
Leveraging core product (internet services) and subsidizing an existing educational
program to deliver more social impact than simple philanthropy
19. Jazz example
+ =
Leveraging core product (connectivity services) and creating a new program to
deliver more social impact than simple philanthropy