Capitalising on the increasing demand for rice in South East Asia, the Bühler Group, a leader in rice processing and optical sorting solutions has reaffirmed its position as the first choice technology partner for rice processing and reprocessing across South East Asia with orders in excess of USD 100 million. The contracts, secured over the past two years, have an emphasis on food safety, hygienic production, energy efficiency and sustainability.

1. B
ühler’s renewed strategic focus across
South East Asia marks a significant
24 months in the company’s
continuing expansion in rice
processing as well as consolidating
its global position as processing
technology partner of choice in all
of the world’s most important rice
producing markets. The company has
been awarded major contracts by the largest rice processors and
reprocessors across Thailand, Cambodia, Indonesia, Vietnam,
Philippines, Malaysia and Myanmar – including Merry Rice,
Crystal Rice, Siam Parboiled, TPS Group, Capital Rice, La
Suerte, Phung Hoang, Kilang Beras Pek Choo Keok Sdn. Bhd,
Yoma Sun and Nine Seas - to increase the cost effectiveness and
environmental efficiency of its rice processing lines. The total
investment in rice processing plants and related equipment for
these projects alone is set to exceed USD 80 million.
Working with rice processors and reprocessors in the region,
Bühler offers and develops new market optimised rice processing
solutions that add value for its customers through improved yield,
performance and efficiency. It also looks to increase awareness
of food-safe rice mills to ensure hygienic and safe food for
consumers.
Over the past two years, Bühler has experienced significant
growth in the region, where over USD 100 million worth of
business was conducted, with particular success gained in
Thailand. This marked a record period, partly thanks to a smaller
number of larger contracts, including the company’s largest ever
contract for rice processing for Merry Rice, globally valued at
over USD 40 million. The contract, for sixty-two of Bühler’s
Sortex S UltraVision™ machines, and fifty-two high capacity
UltraPoly polishers will result in the world’s largest rice mill,
capable of sorting over ten thousand tonnes of rice per day.
Among contracts already confirmed are the first complete rice
mill in Vietnam for Phung Hoang, capable of processing 400
tonnes a day. A complete paddy processing plant in Malaysia for
Kilang Beras Pek Choo Keok Sdn. Bhd and two complete paddy
processing plants in Myanmar for Nine Seas and Yoma Sun.
Crystal Rice in Cambodia has also started production and Siam
Parboiled in Thailand is in the advanced stages of installation.
Speaking about its success in South East Asia, Mark Ledson,
Managing Director of Bühler Thailand, commented:
“Over the past two years we’ve consciously changed the way
we do business across South East Asia. We’ve dedicated time to
listen to our customers’ needs and demonstrate our ability to offer
a truly complete engineered solution that is supported by our
commitment to Service Excellence.”
Significant product launches in 2014 have also helped grow
Bühler’s reach across South East Asia including the new Sortex
S UltraVision™ optical sorting machine – widely regarded as the
most technologically advanced, intelligent optical sorter available
for rice today.
Speaking about the launch, Mark Ledson added: “The response
to the Sortex S UltraVision™ has been incredibly positive, many
of our customers have confirmed the Sortex S UltraVision™ as
taking optical sorting to the next level and sets us apart from the
competition as a global leader in this market. We understand the
enormous pressure rice millers are under to process rice in the
Bühler secures
rice processing
contracts in
excess of USD
100 million across
South East Asia
Capitalising on the increasing demand for rice
in South East Asia, the Bühler Group, a leader in
rice processing and optical sorting solutions has
reaffirmed its position as the first choice technology
partner for rice processing and reprocessing across
South East Asia with orders in excess of USD 100
million. The contracts, secured over the past two
years, have an emphasis on food safety, hygienic
production, energy efficiency and sustainability.
Left - Mr Vichai Sriprasert (Riceland) and right - Dr Ye Aung
(Bühler)- signing contract for six Sortex S UltraVision™ optical
sorters at the International Rice Congress
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2. most sustainable way, maximising yield and improving quality
and food safety standards. We believe high capacity processing is
the future, if the industry is to match growing demand.”
In addition to the launch of the Sortex S UltraVision™ optical
sorting machine, Bühler teams across South East Asia have also
been actively promoting Food Safety as a key concept. With
both consumer and customer interest in food safety on the rise,
particularly with budding exporters, Bühler is in a prime position
to offer end-to-end solutions that guarantee hygienic performance
and food safety, including process engineering solutions for
rice, solutions for pre-cleaning, silos, drying, rice milling and
automated bagging.
Moving forward, Bühler will continue to extend its reach
and presence in the region by completing existing projects and
securing new ones. It has developed a fully-fledged factory in
Vietnam and has built an accessory workshop in Indonesia. All
this demonstrates Bühler’s commitment to its customers across
the region. It is also actively building its channels for single
machine sales and is establishing country focused technology
teams in most of the countries in South East Asia. Developing
markets such as Cambodia and Myanmar will also present new
opportunities to deliver smaller capacity rice mills, demonstrating
Bühler’s ability to cater to the complete spectrum of rice mills
across the region.
Commenting on the strategic focus for South East Asia, Rustom
Mistry, Director, Head of Rice Processing in Asia, commented:
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3. “In the past 24 months we have won large rice milling
projects in Thailand, Cambodia, Myanmar, Malaysia, Indonesia,
Philippines and Vietnam. Looking ahead to the next two years,
we will be looking to drive our market share across regions in
South East Asia and enhance our Sales and Service structure
(including distribution channels) along with developing new mid-
market rice processing solutions to give our customers value for
money and continue to build the Bühler rice brand image.
By developing and strengthening our technology expertise and
service excellence in each country we are better prepared to serve
our customers locally and further demonstrate our commitment to
the local community and wider industry.”
Bühler will continue to lead the market in the supply of rice
processing equipment and mill installations to the Thai and South
East Asian rice markets.
This builds on its recent heavy investment in innovative high
capacity rice processing infrastructure, expansion of local sales
and service channels, provision of energy efficient processing
technologies and its strategic partnerships with the leading rice
processors and reprocessors in the region, including Merry Rice,
TPS Group, Capital Rice, La Suerte, Phung Hoang, Kilang Beras
Pek Choo Keok Sdn. Bhd and Nine Seas.
Highlighting Bühler’s recent wins in South East Asia
Bühler’s string of contract wins across South East Asia, valued
in excess of USD 100 million, further emphasises its success and
position as the first choice technology partner for rice processing
and reprocessing.
1 Thailand
In Thailand, a portion of Bühler’s growth came as the result of
the company’s largest ever contract for rice processing globally
for Merry Rice. In addition, confirmed contracts included a
pre-cleaning and dryer complex for Capital Rice; various milling
machines for Siam Indica; a complete paddy to rice mill for
Sirichokchai and seven of Bühler’s Sortex S UltraVision™
machines for Riceland. The team also confirmed sales with Siam
Parboiled, 4G Contracting and Bright Lights representing a
total investment of over USD 52 million. Siam Parboiled’s new
Rice mill was won in late 2013 and is in the advanced stages of
installation.
2 Cambodia
In Cambodia, the first turnkey project won by Buhler in SEA
was secured in late 2012 for a complete paddy processing plant
capable of processing 2000 tonnes per day. The plant is now in
production.
3 Indonesia
Following Bühler’s recent high value agreement to supply the
TPS Group, with two, 17 tonnes per hour rice reprocessing lines,
a number of installations have been secured, including a contract
with PB. Mulyo for the first Indonesian installation of Bühler’s
Sortex S UltraVision™ machine. Further contracts have also been
noted across the region driving investment to over USD seven
million with further installations currently in discussion.
4 Vietnam
New contracts in Vietnam include the first complete paddy
mill project capable of processing over 400 tonnes per day. The
contract with Phung Hoang, comprises paddy intake, drying, silos
and complete rice processing plant featuring Bühler’s Sortex S
UltraVision™ machines. The HAACP certified food safe mill
also includes a complete sorting, blending and packing station
comprising state of the art technology. In addition, contracts with
Thanh Hung Enterprises, Thung Thanh Company and Tri Van
Phu represented a total investment of over USD seven million.
5 Philippines
Orders are continuously being received for milling and sorting
and an investment by one of the largest rice processors saw
Bühler install a complete paddy processing plant capable of
processing over 500 tonnes a day.
6 Malaysia
In 2014, a complete paddy processing plant in Malaysia for
Kilang Beras Pek Choo Keok Sdn. Bhd was confirmed and is
currently in the final installation stages.
7 Myanmar
Two complete paddy processing plants have recently been
installed in Myanmar for Nine Seas and Yoma Sun representing
an investment of over USD two million.
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At the signing ceremony from left to right: Harsinto Huang, Syambiri Lioe and
Joko Mogoginta of the Tiga Pilar Sejahtera (TPS) Group and Dieter Voegtli, Tomas
Soleman, Rustom Mistry of the Bühler Group
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