Boost daily communication and engagement between parents and children via daily diary, family activities and expert consultation

1. NHÓM 19

2. C E P
Children Education Psychology

3. LAM PHONG THÁI LINH GIA BAO MAI TRÂM
?
Mentor: Mr. Vũ Viết Kiên

4. OVERVIEW
+Targeted audiences
+Problem
+Solution
+Demo of the app
+Implementation plan
+Feed back

5. Targeted audiences
+ Children: adolescents, 13 to 18 years old,
not getting on well with parents.
+ Parents: busy and have no time for their children.

6. PROBLEMS
- 69.5% of children aged 10-15 years had been punished
by parents
- 3.3 million children need special protection

7. A platform that
includes an
application and
a news website

10. Offline
activity

13. SURVEY SUMMARY
The first survey : 68 people doing the survey online
The second survey: 18 people doing the survey online
and offline (in progress)

15. NGUYEN CONG BINH
Branch Manager at Hoang Duc Autistic Children
Working at the Center for Applied Psychology Hoang Duc
“Adults are too busy to write diary and youngsters
might choose to write dishonestly. However, I do love
this function as it is a way to save memories,
emotions and special events”
'It is not a particular app or a website that can change the family
relationship. The attitude is what matters. CEP should focus more
on changing each users' mindset and behaviour'
PHAN THI NHU ANH
English teacher – one-child mother

16. LESSONS LEARNED
+News and analysis site: Funny videos, self-help ebook, news must be divided
into different sections to be more specific. FAQ is also a suggestion.
+Online diary site: The security level should be taken into considerations.
+The price for charged subscriptions should be around 500.000 VND or fewer.
+Psychologist marketing is a big challenge.

17. IMPROVEMENT OF PROTOTYPE

18. Notification Bell: a function that informs
users whenever they receive a message
from their parents/youngsters.

19. Mood Tracker: a daily chatbot that will take note
of user’s emotion and give them useful advice
to calm them down.

20. Monthly tracker: a way to review emotions,
post and family interaction in the previous
month.

21. CROWD-FUNDING

22. CROWD-FUNDING
$4000

23. FINANCIAL PLAN
First month Second month
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Implementation
period
1 Designing app
Designing app $1800
Get feedback & improve $200
3 Marketing
Website & online marketing
tools $250
Social Media & Press $150
Product launching
period
Organising workshops $200
2 Employee recruitment
Advertisement $100
Downpayment $1300
Total $4000

24. Marketing Plan
First month Second month Third month
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week Week 12
Social Media &
Press
Creating website & Target: reach 700 likes and follows on fanpage
PR Online Advertise on various platforms (news, forum, blog)
Psychological influencers
association Expand target market
Online Marketing
tools
SEO Optimize the website
Email Marketing Gathering information of target audience & introduce CEP app
Infographic Expand target market
Offline Marketing
Organising workshops Implementation

25. Implementation plan in 2 months
Periods
First month Second month
Goals to be
achieved
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Preparation
Period
Marketing
Facebook
and getting
feedbacks
Group meeting and
updating
Reach 700 likes
Facebook.
Gain at least 70
feedbacks.
Employee
Recruitment
Marketing
online
Employee Employee
training
Marketing
online
Recruit at least
employees with
downpayment
paid.
Implemen-
tation
Period
Marketing
online
Submit the
Application to
CH Play and
Store
Reach 30
downloads in the
first week
Prepare a fully worked-out plan
Workshops
Plan at least
3 Workshops