There is a major business transformation going on across multiple industries worldwide with a rush for companies to automate, digitize their business process and provide a better experience to both their customers and employees. Organizations are trying to gain a competitive advantage by launching new digital journeys in an agile manner – all of which demands a cultural shift to accelerate and grow exponentially. Founder and Chairman of Fulcrum Digital, Rajesh Sinha, defines Business Platform 2.0 and provides a conceptual approach to make Digital 2.0 a reality with any organization.

1. Business Platform 2.0 – Digital
Acceleration and Exponential Growth
Presented by Rajesh Sinha
Chairman

2. AGENDA
• Defining Business Platform 2.0
• Where it all began: 1.0 to 2.0
• The Mall Analogy
• Intelligent Industry Platform
Examples
PRESENTED BY
Rajesh Sinha
Chairman & Founder

3. WHAT IS BUSINESS PLATFORM 2.0 ?
SIMPLY PUT, BUSINESS PLATFORM 2.0 TAKES YOU AND YOUR
ORGANIZATION ON THE JOURNEY TOWARD EXPONENTIAL GROWTH

4. TECHNOLOGY IS EATING EVERY INDUSTRY

5. WHAT IS BUSINESS PLATFORM 2.0 ?
THE RISE OF LEADING PLATFORMS AROUND THE WORLD
Amazon accounts for 37.7% of online commerce
in the US. Bloomberg
Alibaba accounts for 55.9% of online commerce
in China. Market Realist
Flipkart accounts for 39.5% of online commerce
in India. Bloomberg
Amazon is in talks to acquire a 26% stake in Reliance,
India's largest brick-and-mortar retailer. Economic Times

6. WHAT IS BUSINESS
PLATFORM 2.0 ?
A COMMON
RECIPE
New Buying
Experiences
Core
Foundation
Intelligent
Data
Simplified
Process
Contextual
Experience
Mining & Monetizing
User Behavior
EXPONENTIAL
GROWTH

7. Sales
Communi-
cations
HR
Sales &
Marketing
Workforce
IT
Workforce
Nursing
Workforce
Biomedical
Engineering
HPA
Workforce
Executives
WHAT WAS BUSINESS PLATFORM 1.0 ?
DISPARATE
DISCONNECTED SYSTEMS
COMMON
INTEGRATED SYSTEMS

8. Students
Tracking
• Students
Record
• Personal Info
Finance
• Identity
Check
• Process
Payment
VLE
• VLE plan
• Course
Attended
Enterprise Service Bus (ESB)
• Distributed applications
• Backbone-based integration
• Reusable services
• Decoupling
• Metadata driven – Services,
Policy's and Bindings
• Centralized Operationand
Management
• Monolithic application
development
• Point-to-point integration
• Hard-wired
StudentsTrack
• Students Record
• Personal Info
VLE
• VLEplan
• Course Attended
Finance
• Identity Check
• Process Payment
1.0 – INDUSTRY EXAMPLE – HIGHER EDUCATION IN THE UK

9. 1.0 – INDUSTRY EXAMPLE – HIGHER EDUCATION IN THE UK

10. THE
TRANSITION
FROM 1.0
TO 2.0
SMAC
SOCIAL
Leveraging consumer
behavior and data
Unstructured data
MOBILITY
Mobile functionality
became the new norm
Merged with
social media
ANALYTICS
New ways of
reporting
Business Intelligence
and Big Data
CLOUD
Collaborations
Data Warehousing

11. THE
TRANSITION
FROM 1.0
TO 2.0
S M A CCLOUDANALYTICSMOBILESOCIAL
Integration with LPL
Research Twitter
feeds, Facebook,
and LPL YouTube
allows an advisorto
quickly get updated
financial research
and adviceFrom LPL
experts and also to
post information to
the advisor
Facebook page
Mobileapp provides
Immediate access to
General financial
Information,LPL
Research resources,
and ultimately to
advisor accounts.
The app will allow
advisorsto access
information to a
clientaccountwhile
on the go
The app usage and
performance will be
measured as itis
rolled out to
advisors.Access to
LPL research and
accounts from the
app will be
specifically
identified.The
analyticswill help
fine tune the app’s
features and
performance
General financial
information,such as
market indices,
stock information,
and financial
headlines,will be
provided by cloud-
based services going
forward.Additional
services will be
added as the usage
of the app grows

12. CUSTOMER
EXPERIENCE
SOLID
LIQUID
GAS
TRANSFORMATION
Info translated by the logic
Formless data interpreted on
multipledevices
Data handshake
Retrieve intelligentdata
Data structure comprisedof big data
Machinelearning
Translates rawdata to create a specific
experience
SLG Model but add “Plasma”.
The plasma layer is a “lightning
effect” at the very top of the
existing graphic below.
Bullet points for plasma:
• Network effects
• Rapidly rolling out new
ideas to trigger exponential
growth
SOLID-LIQUID-
GAS-PLASMA

13. Increased Users
Customer Experience Transformation
Customer
Analytics
CUSTOMER
THE PREMISE – SOLID, LIQUID, GAS (SLG) PLASMA – WHAT IT ENTAILS
New Markets
SOLID LIQUID GAS PLASMA
Rapidly Rolling
Out New Ideas
Exponential Growth
Network Effects

14. Service
Orchestration
Access &
Authorization
API Gatew ay
Alerts & Notification
Rules Engine
Fulcrum One Core
Infrastructure / Containers
Data Streams
AI / ML
Drivers
AR / VR
Core
RPA IOT
Fulcrum One Platform
Account Creation /
Login / SSO
Navigation
Content
Management
Configuration
Service Usage /
Metering
File Management
FulcurmOne Industry Components
FulcurmOne Client Customizations
Branding Custom Component Custom Integration
Learning
Content
Engine
Learning
Delivery
Competenc
y Navigator
Student
Portal
Transcript
Manager
Student
Analytics
Collaboration
Assessments /
Surveys
Recipe
Manager
Menu
Manager
Vendor
Manager
Inventory
Manager
…
Component
Specification
Plugin Manager
FULCRUMONE – INTELLIGENT INDUSTRY PLATFORM

15. WHERE DO YOU STAND ON YOUR
DIGITAL TRANSFORMATION JOURNEY?
INTELLIGENT INDUSTRY PLATFORM (IIP 2.0)

16. 2.0 – INDUSTRY EXAMPLE – FOOD MANAGEMENT IN THE US

17. 2.0 – INDUSTRY EXAMPLE – FOOD MANAGEMENT IN THE US

18. 2.0 – INDUSTRY EXAMPLE – FOOD MANAGEMENT IN THE US

19. 2.0 – INDUSTRY EXAMPLE – FOOD MANAGEMENT IN THE US

20. 2.0 – INDUSTRY EXAMPLE – FOOD MANAGEMENT IN THE US

21. 2.0 – INDUSTRY EXAMPLE – ECOMMERCE
Use Case:
The client was an airplane parts manufacturer
looking to transition Product updates and
“enrichment” to Akeneo for their catalog of
3.5M+ SKUs.
Initial Results:
24 hours to import 30K products…
*results not typical for Akeneo PIM; due
to complexity of client systems.
After Custom Work:
25K products imported per
hour…
E-COMMERCE
MOBILE APPLICATION
PRINT CATALOG
POINTS OF SALE
ERP
MEDIA SERVER
SUPPLIERS
PURCHASING DPT
MARKETING DPT
CSV
FTP
XML
XLS
SUPPLIERS
PORTAL
COLLECT DATA
FROM ANY SOURCE!
ENRICH AND CONTROL THE QUALITY
OF YOUR PRODUCT INFORMATION
SPREAD IT TO
MULTIPLE CHANNELS1 2 3

22. Q&A

23. www.fulcrumdigital.com