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1 
Born Mobile Generation 
& Enterprise IT Challenges 
Harsha Purasinghe 
Founder / CEO 
Microimage / WSO2 Mobile 
SEARCC ICT Conference 2013 
Colombo, Sri Lanka
Feature Phones Smartphones - Early stage 
2 
Back in the Days
3 
Phones 
Mobile Users 
Mobile Operators 
Developers
4 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
The Game Changer 
iPhone & it’s ecosystem
Birth of a new Generation
Employees 
Devices 
Partners Suppliers 
Customers
8 
Employees 
Device of choice @Work
9
Devices 
How to securely provision all these devices ? 
How to easily enroll & administer employees ? 
How to govern the BYOD policy of the company?
Employees 
Apps 
Partners Suppliers 
Customers
12 
Delivering Apps 
for 
Enterprise Use
How to publish, manage & distribute Apps? 
Apps 
How to manage apps from public stores as well as internal 
apps? 
How to support Native Apps, Hybrid Apps & Web Apps? 
How to support iOS Apps within the Enterprise? 
How to provision mobile apps for diverse user groups?
Employees 
Building Apps 
Partners Suppliers 
Customers
Building Apps 
How to connect to diverse backend systems? 
How to easily access relevant API’s? 
How to build an app to run across multiple platforms? 
How to seamlessly manage the app development process 
from design to publishing in the store?
Devices 
Challenges for EnterpriseIT 
Apps 
Build Apps
17 
How to manage 
Diverse devices? 
How to connect to 
Diverse Data Stores 
Back End Systems 
How to manage 
apps across 
different user 
groups? 
How to build mobile 
apps to suit diverse 
devices 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
18 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
Enterprise Mobile Platform 
19 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
20 
Solutions for, 
Device Management 
Enterprise App Distribution 
Enterprise Application Development 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
Mobile Device Management 
Devices
Mobile Device Management 
Corporate / Employee / Shared Devices 
All key smartphone platforms 
Identity integration 
Policy Management 
Secure Containers 
Self Service Enrollment 
Reporting & Analytics
Mobile App Management 
Apps
Mobile App Management 
All leading smartphone platforms 
Paid, Free & internal Apps 
Native, Web, Hybrid Apps 
Apple VPP integration 
Easy App Discovery 
App Lifecycle Management 
Integration with Device Management 
Store Analytics
Building Apps
App Types 
26
Hybrid - Becoming popular App type for 
Enterprise 
27
28
Development Tools 
29
Mobile Backend as a Service 
Complete unified API Service 
Identity Integration 
Data Store for Enterprise Apps 
Push Notification Support 
Integrate to Cloud services 
Integrate to Social Networks
Mobile Enterprise Application Platform 
Build Hybrid, HTML5, Native Apps 
Collaborative App Development 
App Life Cycle Management 
Seamless API Integration 
Enterprise MBaaS Integration 
Direct integration to App Store 
Reporting & Analytics
32 
• Mobile Device Management 
• Mobile Application Management 
• Enterprise Mobile Backend as a 
Service 
• Mobile Enterprise Application Platform 
20 
Enterprise Systems 
ERP SCM CRM HCM Email BI Legacy Systems
Is it all about Technology? 
33
34 
Summery 
Enterprise Mobility is in Infant Stage 
Start working on a Mobile Strategy 
It’s Business First & Technology Next 
Establish a Mobile Center of Excellence 
Be Agile, Keep exploring, Innovate 
Establish a BYOD Policy 
Move into an API Centric Organization 
Evaluate technology platforms once your have set the required 
framework
Thank You 
Q & A 
35 
Email - hpurasinghe@gmail.com Twitter - @harshap 
Twitter - @harshap

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Born Mobile Generation & Enterprise IT Challenges (NITC 2013)

  • 1. 1 Born Mobile Generation & Enterprise IT Challenges Harsha Purasinghe Founder / CEO Microimage / WSO2 Mobile SEARCC ICT Conference 2013 Colombo, Sri Lanka
  • 2. Feature Phones Smartphones - Early stage 2 Back in the Days
  • 3. 3 Phones Mobile Users Mobile Operators Developers
  • 4. 4 Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 5. The Game Changer iPhone & it’s ecosystem
  • 6. Birth of a new Generation
  • 7. Employees Devices Partners Suppliers Customers
  • 8. 8 Employees Device of choice @Work
  • 9. 9
  • 10. Devices How to securely provision all these devices ? How to easily enroll & administer employees ? How to govern the BYOD policy of the company?
  • 11. Employees Apps Partners Suppliers Customers
  • 12. 12 Delivering Apps for Enterprise Use
  • 13. How to publish, manage & distribute Apps? Apps How to manage apps from public stores as well as internal apps? How to support Native Apps, Hybrid Apps & Web Apps? How to support iOS Apps within the Enterprise? How to provision mobile apps for diverse user groups?
  • 14. Employees Building Apps Partners Suppliers Customers
  • 15. Building Apps How to connect to diverse backend systems? How to easily access relevant API’s? How to build an app to run across multiple platforms? How to seamlessly manage the app development process from design to publishing in the store?
  • 16. Devices Challenges for EnterpriseIT Apps Build Apps
  • 17. 17 How to manage Diverse devices? How to connect to Diverse Data Stores Back End Systems How to manage apps across different user groups? How to build mobile apps to suit diverse devices Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 18. 18 Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 19. Enterprise Mobile Platform 19 Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 20. 20 Solutions for, Device Management Enterprise App Distribution Enterprise Application Development Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 22. Mobile Device Management Corporate / Employee / Shared Devices All key smartphone platforms Identity integration Policy Management Secure Containers Self Service Enrollment Reporting & Analytics
  • 24. Mobile App Management All leading smartphone platforms Paid, Free & internal Apps Native, Web, Hybrid Apps Apple VPP integration Easy App Discovery App Lifecycle Management Integration with Device Management Store Analytics
  • 27. Hybrid - Becoming popular App type for Enterprise 27
  • 28. 28
  • 30. Mobile Backend as a Service Complete unified API Service Identity Integration Data Store for Enterprise Apps Push Notification Support Integrate to Cloud services Integrate to Social Networks
  • 31. Mobile Enterprise Application Platform Build Hybrid, HTML5, Native Apps Collaborative App Development App Life Cycle Management Seamless API Integration Enterprise MBaaS Integration Direct integration to App Store Reporting & Analytics
  • 32. 32 • Mobile Device Management • Mobile Application Management • Enterprise Mobile Backend as a Service • Mobile Enterprise Application Platform 20 Enterprise Systems ERP SCM CRM HCM Email BI Legacy Systems
  • 33. Is it all about Technology? 33
  • 34. 34 Summery Enterprise Mobility is in Infant Stage Start working on a Mobile Strategy It’s Business First & Technology Next Establish a Mobile Center of Excellence Be Agile, Keep exploring, Innovate Establish a BYOD Policy Move into an API Centric Organization Evaluate technology platforms once your have set the required framework
  • 35. Thank You Q & A 35 Email - hpurasinghe@gmail.com Twitter - @harshap Twitter - @harshap