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1. Market position
In 1983, Celador was created by Jasper Carrott and Paul Smith. As it began to
gain popularity, it was taken over by complete communications. In 2006, Celador
hoped to start selling off its products starting with putting ‘Who wants to be a
millionaire?’ up for sale. They are now their own independent company once
again after buying themselves out.
They are in competition with ticket and DVD sales of their films. One of the
competitors are Sony entertainment which have the upper hand due to their
higher funds and ability to produce many more films than Celador each year.
Their other competitors include Film4 and DNA and could destroy Celador’s
market however they are so unlucky as profit ten times less than Celador did
when ‘The Descent’ was released. On the other hand, Celador is still not as
successful as Sony.