1. © 2014 King Features Syndicate, Inc. ™Hearst Holdings, Inc.
Brand Highlights

2. 2
Popeye the Licensing Man
•Popeye is a pop culture icon and the #1 licensed character for food brands around the world.
•With licensees in 50 countries, Popeye has products in development across all licensing categories.
•Popeye has been an advertising spokescharacter for some of the world’s best- known brands, including Pepsi, Kimberly-Clark, Duracell, Mazda, Toyota, MasterCard and Campbell’s Soup.
•Most recently, Popeye was featured in advertising campaigns for Bank of America, Mini Cooper and Nike’s Fuel Band.

3. 3
Marketing and Advertising

4. 4
Celebrities Love Popeye!

5. 5
Popeye x Supreme

6. 6
Popeye x Philipp Plein
•Swiss-based fashion brand with animated rock-n-roll soul
•Sold in specialty boutiques in 80 countries and Philipp Plein flagship stores

7. 7
Popeye x Miss Sixty/Energie

8. 8
Popeye x Dolce & Gabbana
• Renowned designer brand
• Men’s and boys sizes
• Third consecutive Popeye collection

9. 9
Popeye x Urban Outfitters (United Kingdom)
•In Spring 2014, Urban Outfitters in the U.K. began selling Popeye and Olive Oyl T-shirts.

10. 10
Popeye x John Mayer

11. 11
Popeye x Wilco

12. 12
Popeye x Bloomingdale’s

13. 13
Popeye x Rolex

14. 14
Popeye x Medicom BE@RBRICK

15. 15
Popeye x NZI Helmets

16. 16
Popeye x Dragonplay
Slot City Casino
for Online Play

17. 17
Popeye x Storm Games
Available in the United Kingdom, these amazing Popeye slots from Storm Games will have players swimming in spinach!

18. 18
Retail Distribution

19. 19
Global Reach
• Australia/New Zealand
• Asia
• Brazil
• Chile
• Eastern Europe
• France
• Germany/Austria/Switzerland
• Greece
• India
• Israel
• Italy
• Japan
• Mexico/Latin America
• Netherlands/Belgium/Luxembourg
• Poland
• Scandinavian Countries
• Russia/Ukraine/Baltics
• South Africa
• Spain/Portugal
• Turkey
• United Arab Emirates/Middle East
• United Kingdom/Ireland
• United States and North America

20. 20
Popeye Classic Art

21. 21
Popeye Tattoo Art

22. 22
Popeye Design Collection

23. 23
Popeye Vintage Biker

24. 24
Digital

25. 25
Popeye & Friends

26. 28
Contact
To discuss licensing opportunities for Popeye, please contact:
David Golzman Director, North American Licensing
(212) 969-7583
dgolzman@hearst.com