2. The idea
• Purpose of my ident is to excel and show its uniqueness against other brands and channels by
doing this I used a colour scheme that could represent your channel which is orange and
sapphire. Using colours such as sapphire and orange attract the audience automatically and
because you are a channel that is just beginning you need a unique identity alongside your new
logo.
BBC three with the colour pink
and ITV2 with the colour green,
the difference between ITV2 and
the others are that they target the
A, B and C1, sharing the same
purposes but targeting a higher
demographic to BBC three which
is C2, D and E alongside E4 even
though they all target the
audiences of 16-34.
3. Shape
Not really Planning
intriguing
to an
Using the convention
audience
of music a failed
basic
attempt of the
rectangle
microphone.
but 3D
with no
meaning
My first attempt was mainly the given words ‘Gritt 11’ and I
thought this was a weak ident even though its broad.
4. Shape is a triangle
with a meaning, the
past, the present and
the future.
Planning
In the past and Logo shortened
the present we to be made short
may not be high and snappy and
but in the future easily memorable
we will be at the and easily
top. distinctive.
I made a drastic change from the first logo draft, changing the shape
and shortening the logo name but still it doesn’t look to appealing even
though its distinctive it needs to be memorable, distinctive and made
universal.
5. Planning
in the past and
the present we
may not be
high but in the High definition + 3D
future we will Triangle, much more
be at the top. appealing.
G eLeVeN , new name re-branded
easily pronounced and memorable;
enabled to involve a new audience
6. The icons will move but the play
Media production icons (stop,
button wont move
pause, record and play) telling the
audience what the channel is
about.
Zooms into the
triangle
The play button then begins to
Then it begins to The logo then is
be the focal point.
shake and go crazy. brought to life
through the
triangle
Creating a flash ident
would be easier and less
expensive, so I decided
7. Storyboard final
Continuity recording
Classic home: Family shown sleeping.
shot of a plane
Family watching boring From boring television
dropping a mysterious
TV.
item
Message: G
eLeVeN as a
package is here to
stop boring
television and is
here to alarm the
viewers.
Quick shot of television Logo falls from
the sky breaks
Shot of house and item falling the television
towards the television and alarms the
viewer.
8. Main idea
• Our idents will include live recordings which will
represent the reality we live in but because the
channel will show music videos, chat shows,
American sitcoms and animation.
The settings and location used
will be places where as
teenagers when we would go to
these places they where special
occasions which will make ‘Grit
11’ that special place for the
audience; places such as the
cinema, on stage a football
match or the mall or other
places C2, D and E audiences can
relate too.
9. Main Idea
• The flash ident will have a different idea
with use of conventional production icons (stop,
play, pause and record) the name Grit11 will be
on the play button;
• The idents created will just show the audience
that grit11 is different simply through its ident
(the play button moves differently then the other
icons).
• The movement of the ident and the sound targets
the audience.
10. Mediums for a live recording
Because I’m making a live recording I would
need to use a canon 5d which has a higher
definition and easier transference to final cut
pro.
Final cut pro to edit the
visuals to create the
sting/ident. Photoshop CS6 to create the main logo
because of the tutorials I have practiced.
11. Mediums for digital idents
• The use of after effects is the only program I’ll
be using. Which isn’t really expensive but its
very time consuming and is very professional.
12. Stats and facts
• We know what your channel is about and its target but we need to understand where you
are? You are currently 4th in terms of audience; but facts show successful re-branding can
help gain more viewers; which happened with the likes of competitors BBC three: Within
three months of rebrand BBC Three was the fastest growing channel amongst 16-34 year olds
in digital homes
• Gained a share of 4% amongst 16-34 year olds, with year-on-year growth of 27%
• Channel now reaches 4m on a weekly basis, 16% year-on-year rise
• First mainstream channel to pioneer viewer created content
Proving that re-branding could help ‘Grit 11’.
40 30 36 24
20 10
0
BBC E4 ITV2 Grit 11
Three
Audience
13. Budget
• £430,000 since we are both up and coming companies its easy to say that
this is not to bad and its essential.
• My Crew: Cinematographer, actors, producers, director and designer all
obtain a fixed salary of £40,000
• Your company will gain more viewers increasing your revenue which will
mean that the income will be much higher then your outcome which is
where any business wants to be.
• This I believe is a reasonable minimum and even though there is £190,000
remaining we could put this towards our company and increase our
technology and better facilities so in the future we could create more
attributes.
• We could sign a contract saying £500 every time our idents are shown
over a 3 year contract no minimum.
14. Target Audience
• Audience aged 18-30 classes C2, D and E: The lower middle class. Fans of music.
Comedy lovers and adolescents.
Comedy lovers The lower middle class
adolescents
Fans of music
The youth
Our audience is broad and easily
attainable,
15. USP
• Its versatile and it’s not targeted at a certain gender and can
be used in different media conversions . Depending on my
market research any of my two different designs would be
appropriate for its target audience. Currently the only channel
showing live recording would be Gritt 11 which makes it
different but if the other high broadcasting channels such as
E4 are using digital idents they probably see that the modern
idents need digital idents to reach the audience.
• We bring a different approach with every ident there is a
message behind every idea, the difference between ‘Gritt 11’
and the others, ‘Gritt 11’ is here to end boring TV. Also using
the conventional target audience ideas.
