2. “SEO is een besmettelijke
ziekte.”
“SHARING IS CARING”
Less Leads – More Sales
• Once upon a time…
• The customer’s mindset in 2016
• The battlefield for the customer
• A framework for success
• Measuring, evaluating, measuring,
evaluating, …
29. Serve breakfast: SEO
• SEO: Search Engine Optimization – The art of getting
your website on SERP 1 – 3 (nobody cares about page 4
– 4.000.000
• Search Term analysis à Google Adwords Keyword
planner: 20 – 30 search terms - popularity
• Delight Search Engines: Technical Optimization of your
website: titles, meta descriptions, Alt tags, …