2. Communication Ethics is
following and
,maintaining the moral
standards in any form
of communication. Be it
personal, mass media,
digital communications,
and social media.
Ethics in
Communication
3. Lesson Objectives:
• Tell what is ethics in communication;
• Explain how one can achieve ethics in
communication; and,
• Enumerate ways in avoiding violations of
ethics in communication.
4. The National Commission
Association Legislative Council
approved in 1999 the NCA’s
“Credo for Ethical
Communication.” The Credo
reminds us that communication
ethics is applicable in different
contexts and channels of
communication.
Credo For Ethical
Communication
5. Credo for Ethical Communication
1. Advocate
truthfulness, accuracy,
honesty and reason as
essential to the
integrity of
communication.
2. Endorse freedom of
expression, diversity of
perspective, and
tolerance of dissent to
achieve the informed and
responsible decision
making fundamental to a
civil society.
6. Credo for Ethical Communication
3. Strive to
understand and
respect other
communicators before
evaluating and
responding to their
messages .
4. Promote access to
communication respurces
and opportunities as
necessary to fulfil human
potential and contribute
to the well-being of
families, communities
and society.
7. Credo for Ethical Communication
5. Promote
communication climates
of caring and mutual
understanding that
respect the unique needs
and characteristics of
individual
communicators.
6. Condemn
communication that
degrades individuals and
humanity through
distortion, intimidation,
coercion and violence, and
through the expression of
intolerance and hatred.
8. Add a Slide Title - 2
7. Commit to the
courageous
expression of
personal
convictions in
pursuit of fairness
and justice.
8. Advocate sharing
information,
opinions and
feelings when facing
significant choices
while also
respecting privacy
and confidentiality.
9. Accept
responsibility for
the short and long-
term consequences
for our own
communication and
expect the same of
others.
10. Lesson Activity:
I. Work by groups. Discuss how ethics in communication
are violated in the following situations. Choose two (2)
situations only. Then discuss how these violations on the
ethics of communication can be avoided. Present your
answer in tabular form. Colum 1 for the violations and
column 2 on how to avoid the violations.
• 1. Social Media
• 2. Academic Research
• 3. Classroom lectures and reports
• 4. Officer’s meetings
• 5. News reports
II. Answer the questions below. (5 pts
each)
• What is Copy Right?
• What situation have you that done
that violated the Copyright Law of
the Philippines and how you can
avoid it?
