Presentation about letting your content speak through the filter of cultural relevance in order to build longer-lasting, more meaningful and strong relationships with your target audience.

1. CREATING CONTENT FOR
COMMUNITY & CULTURE
FRANK THOMAS, DIRECTOR CONTENT STRATEGY & CONTENT MARKETING
@FRAMATHO @GAMEPLAN_A

2. 13/07/15FOOTER / PRESENTATION NAME 2
CONNECT YOUR AUDIENCE WITH
YOUR ORGANIZATION‘S CULTURE TO
GET LONGER-LASTING & MORE
ENGAGED RELATIONSHIPS

3. TEXT + FULL IMAGE
SUBTITLE
13/07/15FOOTER / PRESENTATION NAME 3
CULTURE
VALUES
IDEAS
CONVICTIONS
BEHAVIORS
IDENTITY

4. RELEVANCE COMES IN
WAVES & IS FLEETING.
4

5. CULTURE CREATES THE
GROUND-SWELL OF RELEVANCE.
IT’S WHAT MAKES
YOU HANG ON.
5

6. TEXT + FULL IMAGE
SUBTITLE
6
#1
FIND WHAT DEFINES YOU.

7. #2
BRING IT IN SYNC!
13/07/15FOOTER / PRESENTATION NAME 7

8. #3MAKE YOUR
PERSONALITY SHINE
13/07/15FOOTER / PRESENTATION NAME 8

9. ADIDAS‘ AUTHOR‘S JOURNEY
9
CONTENT GUIDE
CHANNEL
CATEGORY
TRIGGER
MEGA THEME
DNA

10. #4
INVOLVE YOUR ROLE MODELS
13/07/15FOOTER / PRESENTATION NAME 10

11. 11

12. #5
DARE TO DISREGARD
THE NUMBERS
13/07/15FOOTER / PRESENTATION NAME 12

13. NEXT STEPS
13
www.GamePlan-A.com
@framatho
@GamePlan_A
LinkedIn
WANT MORE? READ NEXT:
How to differentiate Content in a
crowded field [Example from adidas] –
CMI
Bring your A game – Communication
Director

14. WHAT WILL YOU DO
TO CONNECT YOUR AUDIENCE
WITH YOUR
ORGANIZATION’S CULTURE?