1. The trend to outsource IT tasks and processes continues unabated, yet in the last few years it has become clear
that the results do not always match up to expectations. That applies especially to the king of all IT disciplines:
application development. For an outsourcing project to succeed it is not enough to select the right provider and
have a good sourcing strategy—it is just as essential to manage the relationship with your providers effectively.
Join our CIO Conference to discuss the importance of ensuring two-way transparency between the service provider
and the end customer, and practical methods to achieve or increase this transparency.
You will have the opportunity to hear leaders and executives from industry, consulting firms and systems
integrators speak on the following topics:
 Outsourcing 2.0: There is a clear need for more transparency – but where and at what level of granularity?
 Transparency: The challenge of defining criteria correctly and identifying their characteristics
 Agility: Outsourcing is supposed to increase agility and responsiveness to end users. So how to work with
vendor to ensure ongoing responsiveness and reduce risk to the business?
There will also be networking opportunities to discuss your experience with peers from a range of industries.
Application Development & Maintenance (ADM) Partnerships:
How to Ensure Transparency to Optimize Risk and Cost
Wednesday 9th October
8:30 – 13:30
Munich, Germany

2. Speakers
Dr. Alfred Aue
VP Application Lifecycle
Services,
Capgemini Germany
GmbH
Dr. Bill Curtis
Director of CISQ,
Co-Author CMM, Chief
Scientist CAST
Dr. Thomas Endres
Former CIO Lufthansa,
President of the CIO-
Organization Voice e.V.
Gerhard Grabietz
Head of Strategic &
Commercial Vendor
Management
Telefonica GmbH
& Co. OHG
Jörg Hild
Partner IT Sourcing
Advisory,
PwC AG
Dr. Ralph Köppen
Partner & EMEA Lead
Assess Services,
ISG Information
Services Group GmbH
Dr. Stefan Manke
VP Application
Development &
Integration Technical
Design, DB Systel
GmbH
Dr. Eckart Pech
CIO Telefonica,
Germany GmbH
& Co. OHG
Dr. Steffen Roehn
Former CIO Deutsche
Telekom AG
CEO Roehn
Management Consulting
Elke Steinegger
Head of Business
Division Services,
Steria Mummert
Consulting AG
Dr. Friedrich Wöbking
Former CIO Allianz
Germany
CEO FW Advisory
Frank Schwarze
Country Manager,
CAST GmbH

3. Agenda
Moderated by Dr. Steffen Roehn (former CIO of Deutsche Telekom AG)
8:00 – 8:30 Registration with coffee and tea
8:30 – 8:40 Welcome
Dr. Steffen Roehn, Roehn Management Consulting
Frank Schwarze, Country Manager, CAST GmbH
8:40 – 9:10 Keynote: Vendor Management in Today’s Telecommunication Market – Selective Sourcing
and Agile Organization at Telefonica Germany
Dr. Eckart Pech, CIO Telefonica Germany GmbH & Co. OHG
Gerhard Grabietz, Head of Strategic & Commercial Vendor Management, Telefonica Germany
GmbH & Co. OHG
Dr. Pech and Gerhard Grabietz will describe the challenges faced in the dynamic
telecommunications market, define their IT sourcing strategy, explain how they developed Agile
Vendor Management, and conclude by presenting a concrete example of vendor governance.
9:10 – 9:40 Integrate CISQ Size and Structural Quality Measures into Contractual Relationships
Dr. Bill Curtis, Director CISQ (Consortium for IT Software Quality, an OMG organization), Senior
Vice President CAST Research Labs
To help improve governance models and approach vendor performance management in a
systematic and objective way, the Consortium for IT Software Quality (CISQ), has defined size and
quality characteristics for Application Development and Maintenance Service Level Agreements.
Dr. Curtis will describe how to incorporate these measures to more effectively govern the quality of
procured software by setting up and tracking achievable objectives, and ensuring positive
motivation to obtain the best possible results working with suppliers and meet the overall quality
objectives of the organization.
9:40 – 10:10 Outsourcing: 7 Pitfalls in Transition and Transformation
Jörg Hild, Partner IT Sourcing Advisory, PwC
During the outsourcing process, transferring service provision to a new supplier is a substantial and
critical phase. This is particularly the case when transitioning application development, where the
transparency and traceability of the services being provided are a decisive factor in the project’s
success. In this area, unseen pitfalls can arise that often make all the difference to whether a
company’s outsourcing goals are achieved or not.
10:10 – 10:40 Coffee break

4. 10:40 – 11:40 Roundtable moderated by Dr. Friedrich Wöbking (former CIO at Allianz AG)
The Importance of Transparency in ADM partnerships
Panel:
Dr. Alfred Aue, VP Application Lifecycle Services, Capgemini Deutschland GmbH
Dr. Thomas Endres, President of the CIO- Organization, Voice e.V.
Dr. Ralph Köppen, Partner & EMEA Lead Assess Services, Information Services Group GmbH
Dr. Stefan Manke, VP Application Development & Integration Technical Design, DB Systel GmbH
Elke Steinegger, Head of Business Division Services, Steria Mummert Consulting AG
Dr. Eckart Pech, CIO, Telefonica Germany GmbH & Co. OHG
The roundtable will discuss their experience and practical approaches to developing transparency
in ADM partnerships, and deliver findings and advice to help you define and establish an efficient
way of controlling and measuring success. Topics to be covered include:
- Which strategy is best when managing supplier relationships: ‘the more the better’, or ‘as much
as necessary and as little as possible’?
- How can your organization achieve the right balance between how the service is provided and
what should be provided – the balance that leads to successful application development
outsourcing?
- What is the effect of transparency on the partnership’s success and on risk and cost
optimization for all parties?
- How should success be measured to ensure long-term control and optimization?
11:40 – 12:15 CAST Customer Presentation: DB Systel GmbH
Dr. Stefan Manke, VP Application Development & Integration Technical Design
Case study: Improve quality and costs for internal and external development teams with
transparent management
12:15 – 12:30 Summary and Wrap-up
Dr. Steffen Roehn, Roehn Management Consulting
Frank Schwarze, Country Manager, CAST GmbH
12:30 – 13:30 Lunch in the hotel restaurant Trivoli

5. Event details
Wednesday, October 9th
08:30 am – 1:30 pm
Event Location
Hilton Munich Park Hotel
Am Tucherpark 1
80538 München
Online Registration
 Online: http://www.castsoftware.com/news-events/event/cio-conference-munchen
 Per Email: julia.krinninger@castsoftware.com
About CAST
CAST is a pioneer and world leader in Software Analysis and Measurement, with unique technology resulting from more
than $100 million in R&D investment. CAST introduces fact-based transparency into application development and sourcing
to transform it into a management discipline. More than 250 companies across all industry sectors and geographies rely on
CAST to prevent business disruption while reducing hard IT costs. CAST is an integral part of software delivery and
maintenance at the world's leading IT service providers.
Founded in 1990, CAST is listed on NYSE-Euronext (Euronext: CAS) and serves IT intensive enterprises worldwide with a
network of offices in North America, Europe and India. For more information about CAST:
 Website: www.castsoftware.com
 Blog: www.blog.castsoftware.com
 Twitter: www.Twitter.com/OnQuality