Qatar Big Data & Analytics Summit Brouchre15th - 17th May 2016

Qatar Big Data &
Analytics Summit 2016
15th - 17th May, 2016
The Ritz-Carlton
Doha, Qatar
Reasons to attend
Understand how your business can use Big
Data to drive business growth and profit.
Discover how Data Analytics will change the
way you make your product, market your servi-
ces or engage with your customers.
Learn from the success of early Big Data adop-
ters in the region.
Understand how Data Science creates value for
major oil & gas companies, telcos, banks &
Event Highlights
C- level industry leaders present the business
cases behind their organisation’s Big Data
leaps.
Insights from 150+ use cases and POC’s on Big
Data Innovation that you can use now.
International experts deliver case studies,
business cases and opinion on Big Data Analy-
tics from leading organizations.
Big Data innovation concepts from different
Venue:
The Ritz-Carlton, West Bay Lagoon
Doha, Qatar
P.O. Box 23400
Tel: +97444848000
www.ritzcarlton.com
Sponsors & Partners
Media Partners
Organised By:
For more information or to register: Tel: +971-4-392 8974 Fax: +971-4-392 8724
Email: registration@peerreview.ae or visit www.bigdata-qatar.com
Research Partner

Juergen Urbanski
Vice President Client Success
Silicon Valley Data Science
Dr Dirk Jungnickel
Senior Vice President - Business Analytics
Emirates Integrated Telecommunications
Company, Du
Dr Jonathan Reichental
Chief Information Officer (CIO)
City of Palo Alto
Amjad Zaim Ph.D.
former Chief of Party
USAID National E-Health Project in Palestine
Qatar Big Data &
Dr Osama Elhassan
Vice-Chair
Emirates Health Informatics Society
Dr Satyam Priyadarshy
Chief Data Scientist
Halliburton
Advisory Board
Mohamed E Abuagla
CIO/CTO
Aljazeera Media Network
A T Srinivasan
Qatar Airways
Trevor Moore
Qatar University
Alex Ortiz Vargas
Director of Information and Technology
United Developments Company (UDC)
A T Srinivasan
Qatar Airways
Alex Ortiz Vargas
Trevor Moore
Qatar University
Ron Van Zanten
SVP, Data Management & Business Intelligence
Meta Payment Systems
Awad Ahmed Ali El-Sidiq
Enterprise Technology Lead and Database Team Leader
ADNOC Distribution
Ranjit Mukherjee,
AVP Customer Analytics
ADCB
Dr Dirk Jungnickel
Emirates Integrated Telecommunications Company, Du
Osama Elhassan
Head of the eHealth department
Dubai Health Authority
Speakers
Dr Satyam Priyadarshy
Chief Data Scientist
Halliburton
Amy Gaskins
Big Data Project Director
National Oceanic and Atmospheric
Administration (NOAA)

BIG DATA VALUE ENHANCEMENT
Big Data continues to enhance and have a positive impact on organisations throughout the world, the
majority of which have gone onto prosper as a result of a strategised implementation. There are
however others for whom the transition to Big Data has not been so smooth.
If implemented and integrated properly, Big Data has the potential to provide the following benefits:
Improved efficiency and quality
Customer trend analysis
Customer dialogue
Improved and faster decision making processes
New revenue streams (products & services)
Performance risk analysis
Reduction in operational costs
Data security
The key for organisations within the region as we head into the Big Data era, is to understand the
answers to the following key questions:
Does Big Data create wealth within your industry?
Do Big Data analytics only assist large corporations, or are they also of value to small and
medium-sized enterprises?
What is the impact of Big Data analytics on a nation’s or organisation’s financial growth
prospects?
Does Big Data really add value to a company’s bottom line?
What key components must you have in place before embarking upon a Big Data project?
How can you measure the ROI of Big Data?
How do you identify your Big Data business objectives and ensure you have a team capable
of delivering?
What aspects of Big Data can you access and leverage on now?
What are the latest tools and techniques utilisable in the Big Data industry?
How can you drive the top-line revenue impact on your business?
The summit is designed in order to cover these topics so as those in attendance are able to gain a
holistic understanding of what is requited to remain regionally and internationally competitive throu-
gh their adoption of a Big Data strategy.
Education
Awareness
Architecture
Technology
Engineering
Data Science for efficiency
Qatar Big Data &

Pre Conference Workshop Day: 15th May 2016
MASTERCLASS LEADERS
Juergen Urbanski
Juergen Urbanski is passionate about helping Big Data crossover into
mainstream enterprise adoption. As the former CTO of Deutsche Telekom’s
Enterprise Services Division, he initiated the journey to a data-driven organisa-
tion, which required bridging the gap between data, people and technology.
As a CTO, he has seen first-hand how Big Data creates a substantial uplift in
revenue. As a board member for Big Data in the IT industry association
BITKOM, he has also seen how enterprises can fail in their adoption of Big
Data, for instance where business alignment or executive sponsorship is
missing.
DEVELOPING A MODERN ENTERPRISE DATA STARTEGY
Prerequisite knowledge
Big Data and Data Science have great potential for accelerating business, but
how do you reconcile the business opportunity within the sea of possible
technical solutions?
Fundamentally, data should serve the strategic imperatives of a business-
—those key strategic aspirations that define the future vision for an organisa-
tion. A data strategy should guide your organization in two key areas—which
actions your business should take to get started with data, and where to start
to realise the most value.
In this tutorial, we will explain how we work to solve real business challenges
with data, including the following topics:
Why have a data strategy?
Connecting data with business.
Devising a data strategy.
The data value chain.
The potential of new technologies such as Hadoop, Spark and NoSQL.
Target architectures.
Developing new competencies across the organization.
Getting organized to execute your strategy.
Qatar Big Data &
09.00 - 12.30 AM

08.30 Registration & Coffee
09.00 Welcome Keynote Remarks from the Chairperson
09.05 Opening Address: - Regional Keynote
09.20 GUEST KEYNOTE- Economic Growth and Better Public Services through Big and Open Data
How innovative businesses are using government data to create value.
How data is being used to improve public services.
The importance of a good National Information Infrastructure.
Key policies for governments to achieve national success in data.
09.40 BIG DATA in the Public Sector - Big Data, Sensors, Cloud & Information Security
Big Data to Enhance Operational Efficiency & Public Service Delivery.
Sensors for better monitoring, real time access & predictions.
Smart Nations - Smart Cities concepts to benefit citizens and business.
Big Data innovation in government service delivery.
Cultivating a culture of experimentation – the essence of Big Data.
10.00 Enabling Smart Governments through Big Data
Driving business through performance and productivity.
Aligning business operations with customer behavior and customer insights.
Delivering the next level of insight through Big Data.
In Memory Analytics to drive faster performance and productivity gains.
Amy Gaskins
National Oceanic and Atmospheric Administration (NOAA)
10.25 Innovative Framework for Policy Transformation using Big Data
Moving beyond Data analytics as an IT endeavor postulate how the use of big data can
foster a dynamically capable organization to take full advantage of analytics maturity to
formulate effective public policy
Larry Finn
Berkeley Research Group
11.05 Coffee Break in the exhibition lounge
MAIN CONFERENCE DAY 1: 16th May 2016
Qatar Big Data &

11.35 Driving Change Through Analytics: A Holistic View for a Smarter Hospital
Aligning Analytics to Healthcare Enterprise Strategies.
A 7-step Guiding Model to Healthcare Analytics.
Analytics & IOH.
Driving Organization Change Through Analytics & IOH.
Osama Elhassan,
Head of the eHealth department,
Dubai Health Authority
12.00 From Digital Hospitals and connected patients to smart and data-driven Health Management
Smart Provider – Standardization of clinical care and optimization of hospitals resources.
Smart Payer – Preventing and controlling health fraud, waste and abuse practice.
Smart Regulator- Informing public health programs and national health campaigns.
Amjad Zaim, Ph.D.
Chief Scientist, Booz Allen Hamilton
Former Chief of Party of the Palestinian National E-Health Program
12.20 Driving Strategy Execution Using Big Data Analytics
Poor strategy execution has been one of the major challenges facing leadership teams. Although
the balanced scorecard (BSC) has proved to be a framework that can minimise the risks
associated with strategy success, companies still struggle to identify reasons for low perfor-
mance and understand the correlation between causes and effects of strategic assumptions.
Case studies will be presented to illustrate how the concept works in practice, alongside a
new approach that shows how utility companies can benefit from analytics.
13.00 Networking Lunch
14.00 How to organise for Big Data & Analytics – A Telco Case Study
Central vs decentralised organisation.
Are Analytics and Big Data IT topics?
How to balance between reporting about the business while supporting it with insight
and decision support.
Dr Dirk Jungnickel
Qatar Big Data &

Qatar Big Data &
14.20 BIG DATA FOR TELCOS - How much can companies in the telecommunications industry benefit
from Big Data?
Analysing call data records in real time to identify fraudulent behaviour immediately.
Allowing call centre representatives to flexibly and profitably modify subscriber calling
plans immediately.
Tailoring marketing campaigns to individual customers, using location-based and social
networking technology.
Using insights into customer behaviour and usage to develop new products and services.
15.15 Panel Discussion: Big Data Monetisation & Innovation
Opportunities in commoditising internal & external Big Data.
Infrastructure and technology needed for data monetization.
Visualisation and monetisation of data analytics.
M2M, IoT and all things Big Data.
Moderator: Juergen Urbanski
Dr Dirk Jungnickel
Amy Gaskins
National Oceanic and Atmospheric Administration (NOAA)
15.15 Chairman’s Closing Remarks & End of Conference Day 1

Qatar Big Data &
MAIN CONFERENCE DAY 2: 17th May 2016
08.30 Registration & Coffee
09.05 Opening Remarks from the Chairperson
09.19 Big Data Analytics for Cyber Security
Hosted by Dr Satyam Priyadarshy – A globally recognised leader in Big Data and Data Science.
Currently, Chief Data Scientist with Halliburton.
The convergence of five technology revolutions has increased attention towards cyber securi-
ty and Big Data. The last decade has seen an ever-increasing number of data breaches and
attacks, even though the number of tools and technologies deployed by organisations to
capture and address cyber attacks has grown significantly.
Many industries are looking for deployment of Sensors, IoTs, M2M, and Drones etc for various
business reasons. Big Data has become an integral part of these emerging technology deploy-
ments, and also provides a bigger and wider area for cyber attacks. In this talk we discuss
how the seven pillars of Big Data will provide predictive power to address and prevent these
cyber attacks. A brief review of use cases related to DoS attacks will be discussed.
Dr Satyam Priyadarshy, Chief Data Scientist, Halliburton, USA
09.30 The Era of Innovation in Oil & GAS – Enabling Smart Business Through Big Data & Customer
Experience.
How Oil & GAS Industry can overcome Oil Price Drops Through Innovation Manage-
ment.
Learn how Digital Strategy Driven by “SMAC” Concept (Social , Mobility , Cloud and
Advance Analytics) can deliver Better ROI to your Business.
Aligning business operations with customer behaviour and customer insights.
Delivering the next level of insight through Big Data and echnacnced customer Expe-
rience (Examples of Real Use Cases).
Awad Ahmed Ali El-Sidiq
Enterprise Technology Lead and Database Team Leader
ADNOC Distribution
09.50 The Evolution of Big Data and Analytics in the Financial World
Evolution of the DW in the financial industry.
Best Practices for Leveraging Big Data and Analytics in banking.
How do you measure success?
Ron Van Zanten
SVP, Data Management & Business Intelligence
Meta Payment Systems

10.40 Big Data Key Challenges and Best Practices
Understanding the key objective of your Big Data Programme
Determining the right Data for your Business use cases
What Data Processes to be in place to guarantee better results
Understand your Infrastructure needs (Hardware & Software)
What Analytics you need (Turn raw Data to Insights and actionable)
A T Srinivasan
Qatar Airways
Alex Ortiz Vargas
11.00 Coffee Break in the exhibition lounge
11.30 Big Data Predictive and Marketing Analytics
Is Big Data Analytics the biggest game changer for Marketing, Sales & Advertisements.
Are customer insights leading the charge on Big Data spend by CMO’s?
Stimulating the “Next Best Action” - Marketing optimisation with Geo location analytics.
Data Science and the future of marketing and customer engagement.
Dr Satyam Priyadarshy, Chief Data Scientist, Halliburton, USA
Ranjit Mukherjee, AVP Customer Analytics, ADCB
Rajesh Verma, Senior Modelling Manager, Starcom Media Vest Group
12.30 Big Data Analytics for Manufacturing
Improving forecasts of product demand and production.
Understanding plant performance across multiple metrics.
Providing service and support to customers faster.
Integrating advanced analytics across a six sigma framework.
13.00 Social Media Analytics, Customer Service & Loyalty
Using Data Analytics to understand each customer’s unique needs, opinions and
behavior
Trends, tools and techniques on understanding sentiments and behavior.
Big Data’s potential and importance in customer analytics.
Moving from product-centric to customer-centric mining.
Metrics to measure social media mining.
13.20 Going Beyond: Big Data Innovation & LEADERSHIP. The Future Role of Big Data in an Organisation
Big Data mining in the “Internet of Things”.
Quantum computing and machine learning.
Artificial intelligence and augmented reality.
13.40 Chairman’s Closing Remarks & End of Conference Day 2
14.00 Networking Lunch to Close
Qatar Big Data &

registration@peerreview.ae
Workshop
Register and pay before
16th April 2016
Register and pay before
10th May 2016
USD$ 599 USD$ 699 USD$ 799
www.bigdata-qatar.com
Qatar Big Data &
Conference only USD$ 899 USD$ 999 USD$ 1199
Conference + Master class USD$ 1398 USD$ 1598 USD$ 1998

Qatar Big Data &

Qatar Big Data & Analytics Summit Brouchre15th - 17th May 2016

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