Google Ads

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FrancescaCook6

My presentation on keyword research and creating a google ads campaign

Marketing

Keyword Research
Research for a skiing holiday

Keywords
• Ski Deals
• Ski Trips
• Skiing Holidays
• Skiing 2021
• Snow Holiday 2021
• Snow holidays
• Snow Trip
• Snow trip 2021
• Christmas Skiing holiday
• Christmas skiing trip
• Winter skiing holiday
• Winter skiing trip

Long-Tail
Phrases
• Christmas ski chalet deals
• Winter ski chalet deals
• Best ski resort deals
• Cheap ski resort deals
• Best family snow vacations
• Cheap family snow trips
• Winter skiing holidays for familys
• Christmas skiing holidays for familys
• Ski trips for beginners
• Ski resorts suitable for beginners
• Skiing packages for beginners
• Winter Skiing trips for beginners

Searching ‘Christmas Ski Chalet Deals’ In Moz Keyword Explorer

Searching ‘Family Snow Holiday Packages’ In Moz Keyword Explorer

Searching ‘Ski Deals’ In Moz Keyword Explorer

Searching ‘Skiing Trips 2021’ In Moz Keyword Explorer

Setting Up a Google Ads
Campaign
Creating the Campaign

Screenshot of me choosing
my campaign type and
entering the website url.

What I named my campaign, my choosing to a search network only campaign and how long I
wanted to keep my campaign running for.

I used the advanced location tool to target specific areas.

Setting my budget and choosing manual CPC so I can set it myself.

Creating an Ad Group and including all keyword/long-tail phrases from Task 1.

Creating the Ad itself by adding
Headlines and Descriptions

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Google Ads

1. Keyword Research Research for a skiing holiday

2. Keywords • Ski Deals • Ski Trips • Skiing Holidays • Skiing 2021 • Snow Holiday 2021 • Snow holidays • Snow Trip • Snow trip 2021 • Christmas Skiing holiday • Christmas skiing trip • Winter skiing holiday • Winter skiing trip

3. Long-Tail Phrases • Christmas ski chalet deals • Winter ski chalet deals • Best ski resort deals • Cheap ski resort deals • Best family snow vacations • Cheap family snow trips • Winter skiing holidays for familys • Christmas skiing holidays for familys • Ski trips for beginners • Ski resorts suitable for beginners • Skiing packages for beginners • Winter Skiing trips for beginners

4. Moz Keyword Explorer

5. Searching ‘Christmas Ski Chalet Deals’ In Moz Keyword Explorer

6. Searching ‘Family Snow Holiday Packages’ In Moz Keyword Explorer

7. Searching ‘Ski Deals’ In Moz Keyword Explorer

8. Searching ‘Skiing Trips 2021’ In Moz Keyword Explorer

9. Setting Up a Google Ads Campaign Creating the Campaign

10. Screenshot of me choosing my campaign type and entering the website url.

11. What I named my campaign, my choosing to a search network only campaign and how long I wanted to keep my campaign running for.

12. I used the advanced location tool to target specific areas.

13. Setting my budget and choosing manual CPC so I can set it myself.

14. Adding sitelink extensions to my Ad

15. Creating an Ad Group and including all keyword/long-tail phrases from Task 1.

16. Creating the Ad itself by adding Headlines and Descriptions

Google Ads

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