Trulia Pro Hyperclocal Slideshare

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Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.

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  • This is what a Trulia Local Ad look like on a search results page. The ad is positioned under the map.
  • Trulia Pro Hyperclocal Slideshare

    1. 1. Fine Tune Your Hyper-Local Focus with Trulia Pro<br />Frances Flynn Thorsen<br />1<br />
    2. 2. Frances Flynn Thorsen<br />
    3. 3. What Is Hyper-Local?<br />3<br />Oak Creek<br />
    4. 4. 4<br />
    5. 5. Why advertise with Local Ads?<br />More than 5.5 million consumers<br />72% plan to buy or sell in next 12 months<br />70% don’t have agent<br />9 out of 10 are NOT on Realtor.com<br />5<br />
    6. 6. Benefits of Local Ads<br />Hyper-local targeting <br />City and zip codes<br />Exclusive ad space<br />Lock up local market<br />Lock out competition<br />More for your money<br />Ads are LARGER than competing services<br />6<br />
    7. 7. Benefits of Local Ads<br />Simple, dynamic advertising<br />Easy to create<br />Designed to generate inquiries<br />Link to anywhere<br />Link to listings on Trulia<br />Link to your personal web site<br />EXCLUSIVE for Trulia Pros!<br />7<br />
    8. 8. Trulia Pro – 2 Products <br />Spotlight (standard)<br />Local Ad<br />8<br />
    9. 9. 9<br />Trulia <br />Local Ad<br />
    10. 10. Trulia Pro plan overview<br />10<br />
    11. 11. Trulia Pro <br />Trulia Pro: Early adopters<br />
    12. 12. All Trulia Pro Plans: Benefits<br />1. Featured Listings<br />Your listing(s) on top of search results <br />2. Stats for sellers- ‘Client Listing Report’<br />Send a custom listing report to your clients<br />3. Local Spotlight Ad<br />Your personal brand in front of thousands of buyers and sellers<br />12<br />
    13. 13. Trulia Pro Starter: Benefits<br />Control listing source for 1 listing<br />Enhanced property page<br />Featured in our Find-a-Pro Directory<br />13<br />
    14. 14. Trulia Pro Plus: Benefits<br />1. Featured listings<br />2. Control listing source<br />3. Enhanced property page<br />14<br />
    15. 15. Trulia Pro Deluxe: Benefits<br />Contact info on search page<br />Dedicated account manager<br />Virtual tours<br />Client Email Tracking<br />15<br />
    16. 16. Featuring your listings - Benefits<br />More exposure for your listings<br />More exposure for your personal brand<br />16<br />
    17. 17. Find my listings<br />1. Go to My Listings<br />2. Locate ‘Find your <br /> listings on Trulia’ <br />3. Search<br />4. Claim listings<br />17<br />
    18. 18. Select Your Listing Source<br />Go to My Listings<br />2. Select ‘listing source’<br /> under Edit listing details<br />3. Select source link<br />4. Save!<br />18<br />
    19. 19. Understanding your stats <br />Understand the market and improve<br />Share with your clients<br />How:<br />Go to My Listings<br />Weekly stats & total to date for each listing<br />19<br />
    20. 20. Client Listing Reports - Benefits<br />Individual listing reports<br />Ability to personalize<br />Up-to-date statistics<br />On-demand access<br />How:<br />Select the listing<br />Enter client’s email<br />Hit “Send” <br />20<br />
    21. 21. Local Spotlight Ad - Benefits<br />Personal brand on search results page<br />Greater exposure in areas that matter<br />Brand yourself in your local area<br />21<br />
    22. 22. Local Spotlight Ad – How it works<br />Overview:<br />Where does it appear?<br />What do they search for?<br />How does it happen?<br />Purpose of ad?<br />22<br />
    23. 23. Build and Edit your Spotlight Ad<br />1. Provide necessary <br /> information<br />2. Auto-preview ad<br />3. Save!<br />23<br />
    24. 24. Select your locations<br />Select & ‘Edit your geographic locations’<br />Add city & state, zip or neighborhood<br />Save!<br />24<br />
    25. 25. Completed Spotlight Ad<br />Modify ad at any time<br />Add/remove locations (up to 20!)<br />25<br />
    26. 26. What Kind of Ads Work Best? <br /><ul><li>Advertising a Listing
    27. 27. Foreclosures
    28. 28. Auctions
    29. 29. Losing Your Home?
    30. 30. Buyer Agent
    31. 31. Historic Properties
    32. 32. Home & Neighborhood Tours
    33. 33. Open House
    34. 34. Vacant Land</li></ul>26<br />
    35. 35. Track & Measure your Stats<br />1. Track views by <br /> location and dates<br />2. Modify locations at <br /> any time<br />3. Optimize your <br /> locations<br />27<br />
    36. 36. Plan Overview<br />28<br />
    37. 37. Trulia Pro – 2 Products <br />Spotlight (standard)<br />Local Ad<br />29<br />
    38. 38. Thank You!<br />Get one month FREE <br />when you sign up for Trulia Pro.<br />FrancesThorsen@gmail.com<br />30<br />
    39. 39. RealEstateSocialMediaPolicies.com<br />

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