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With the impending change in mind, the IFIC Foundation decided to check in with consumers to understand how some of these proposed NFP changes would be interpreted by consumers. One of the proposed changes is an extra line titled “Added Sugars.” This line would be placed below the current “Sugars” line on NFP. IFIC Foundation recently conducted consumer research assessing how a new "Added Sugars" line in the NFP would be interpreted and what effect this interpretation might have on product perception or purchasing intent.
The research findings have been published as an Article in Press by the Journal of the Academy of Nutrition and Dietetics.