3. On The
Menu
Hello Folks !!
Starters
Main Course
Desserts
Beverages
A simple appetizing quick bite introduction
A filling portion of marinated, passionately
cooked, soulful package design
Coffee, catch-up and more..
A spoonful of sugar - graphic design that
lingers your thought and heart
4. Starters
For Starters.....
I am Arpita Kumar, graduate in Communication Design (specialised in Package Design) from NICC, Bangalore. I
am an Indian and I love my spices. I love food and would shyly confess that I am a foodoholic. Why am I talking
about food in my portfolio ? That is because I closely relate food to the work I do. Being a package/graphic
designer and a food connoisseur are much alike, as both needs passion, good creativity and skill, but one needs to
think with both their head and heart. Voila!
Like how a good meal or a cocktail evokes emotions, a good design too does that. Of course, depending on the
need, my designs can just be flat and simple like a low calorie bite or they can be royal like an eight course meal
or can just sing your heart's tune and touch that chord like a Classic Crème Brulée, which would just melt you
and get you weak by your knees.
7. Experiential Package Design
About Bliss Luxury Chocolates :
Bliss is positioned as the Luxury Chocolates. It is one of the premium
chocolate brands in India.
Brief :
To design an experiential and interactive package for Bliss Chocolate
Hamper.
Objective :
To gift just not a chocolate hamper, but an experience worth
remembering. To make the reciever feel special and create a good
brand recall.
Colour Palette :
Brown to represent the colour of the chocolate.
Gold is the colour used by the brand to denote luxury.
Process :
1. Product and brand research
2. Product comparison (with competitor product)
3. Identifying the existing package problems
4. Solutions to create an experience with a simple box
5. Prototyping
8. Personal
Curiosity
Sensorial
The hamper once opened welcomes the aroma of fresh chocolates and hence
caters to the sense of smell.
Especially for you - is a recipe book designed by Bliss's head chef exclusively for the
receiver to try out the baking delights with the products in the hamper. This builds
curiosity to try the recipes.
The Bliss Luxury Chocolate Hamper is one of the premium hampers given to thank its
customers. With the 'Thank You' note on the hamper, it sends a personal message
thanking them and hence building a personal bonding with the receiver.
9. Emotional
Information
Interaction
A platter of delicious chocolates by Bliss is what is inside the hamper which creates
an emotional bonding with the brand to the receiver.
Once the products are lifted up from their case, the receiver can enjoy interacting
and discovering quirky one liners about the product.
On the top lid, the receiver can find the information, ingredients about the products
in the hamper.
10. Levels of experience :
Solution :
1. Caters to all the five senses touch, smell,see, hear, taste
2. Emotonal bonding with the brand
3. Attractive and interacts with the reciever
4. Creates an exceptional brand recall
Experience
the
Hamper
Personal EmotionalCuriositySensorialInformationInteraction
=
An interactive package usually has its way of making an appealing impression. With Bliss Luxury Chocolate Hamper, I designed a package which just
doesn't have delicious chocolates but also makes a person enjoy the whole experience of opening the hamper and interacting with it. The package once
opened, caters to all the five senses 'touch, smell,see, hear, taste'. The Bliss Luxury Chocolate Hamper was designed keeping, 'gift an experience' thought in
mind. Hence, the package mainly concentrated on the levels of experience in a simple box packaging.
13. Corporate Gift Package Design
Colour Palette :
Purple is the colour that represents royalty.
Gold is the colour widely used in Indian
traditional festivals.
About Bliss Luxury Chocolates :
Bliss is positioned as the Luxury Chocolates. It is one of the
premium chocolate brands in India.
Brief :
To design Diwali chocolate package for corporate gifting.
Objective :
Diwali is the festival of lights, it connotes joy, happiness, etc.
Hence my aim was to design a package which is minimalistic
yet has a traditional elegant appeal which is both cost effective
and logistically efficient.
Material Used :
Board/Paper
Glossy laminated sticker sheet
14. Process :
1. Product and brand research
2. Product comparison (with competitor
product)
3. Identifying the existing packages
4. Solutions
5. Prototyping
Packaging Solution :
1. Resonates the festive mood of lights
2. Functionally efficient
3. Low production cost
4. Minimalistic yet has a traditional
and elegant appeal
Package Design & Prototyping :
The wrap around design in the package makes the chocolate box logistically efficient. The pivoted trays inside the wrap- around can easily old upto 18 choco-
lates making it easier for corporate gifting.
Design Innovation & Iterations :
The concept of the wrap - around box evolved from several iterations based on multiple factors like quantity of chocolates, usage of environmental friendly
materials and lastly the effiency and the placement of the product.
options & iterations
17. Package Re-design
Colour Palette :
Represents the colour of the flower
Colour of the leaves Process :
1. Product and brand research
2. Product comparison
(with competitor product)
3. Identifying the existing package
problems
4. Solutions
5. Prototyping
Objective :
To design a package which has a great shelf impact and to break the
monotony of a simple box packaging.
Colour of the logo
Colour of dress lace
About :
Dabur Odonil Blocks are premium small space fragrances which can
be used in bathrooms, cupboards, etc.
Brief :
To re-design the existing package of
Dabur Odonil Air Freshener.
Wireframe :
Detailed branding placement along with the dimensions.
7cm
7cm
11cm
11cm
11cm
1cm 1cm
7cm
BRANDING
Product fragnace
7cm
7cm
11cm
11cm
11cm
1cm 1cm
7cm
DESCRIPTION
About Odonil
Directions to use
Bar code
18. Materials Used :
1. 300 GSM laminated matte
2. Glue
3. Production and Expiry
date stamping
Design Innovation :
The concept of the design resembling a dress for odonil air freshener evolved from a simple thought 'Who does the shopping for home ?'. The answer interest-
ingly gave me the idea of dress packaging for odonil.
Package Design & Prototyping :
The dress packaging for odonil is just not appealing but easier to stock and produce. It is highly cost effective. These packages can be produced using environment
friendly papers. Hence, the new odonil package is eco- friendly and more appealing and catchy to the target audience.
Packaging Solution :
The new Odonil package caters
to the following needs:
1. Aesthetically good
2. Functionally efficient
3. Production cost is not high
4. First mover advantage
Air fresheners have great fragrance but what they lack is the creative shelf appeal. My objective was to design a package which has great shelf impact and it
had to break the monotony of a simple box packaging. The redesigned Odonil is aesthetically appealing and functionally efficient with peppy packaging
which appeals to the target audience.
20. Shining Powder
1 2
4
Pitambari
3
Directions for use :
Mfd.Pkd & Mktd by
Pitambari Products Pvt. Ltd.
Factory : Khatoni No. 81/82, Khasra no.313
at Mauja Buranwala, Tehasil Kasauli, Dist,
Solan (H.P.)
Regd Off : 3rd Floor, Hemendra CHS,
Ghokale Rd, Thane - 400602.
Telephobe - 67035500/55
E-mail : shining@pitambari.com
MRP: र 25.00
(inclusive of all taxes)
NET WT : 200g
MFD : 04/13
21. Brand Identity Design
Colour Palette :
Colour of toned copper
Solid black used for typography
Colour of vermillion, used by Indian women on
the forehead
:
About Pitambari Shining Powder :
Pitambari is a derivative of two Marathi words - pital (brass) and
tamba (copper). It is a washing powder widely used in India that
removes the oxide layer on copper and brass.
Objective :
To give a fresh look and make the product more appealing to the
younger as well as the older generation. To give a better shelf
impact with minimal graphics on the package.
:
Brief :
To re-brand Pitambari Shining Powder.
7.1 cm 7.1 cm
7.1 cm 7.1 cm
11.1 cm
Graphics
Hindi typography
Contact information
Graphics
Directions for use in
Hindi
Directions for use in
English
Manufactuting details
and MRP
Hindi typographyLogo
11.1 cm
16.5cm
16.5cm
Wireframe :
Detailed branding placement along with the dimensions.
Process :
1. Product and brand research
2. Product comparison (with the
competitor product)
3. Identifying the existing package
problems
4. Solution for a better re-branding
and shelf impact of the product
5. Prototyping
22. Shining Powder
Shines Copper and Brass
Branding Strategy & Iterations
Pitambari is widely used in India. It is a traditional old washing powder
which many women in India connect with. The important factor was to
concentrate on giving the brand a fresh appeal yet maintaining the traditional
look. Therefore, retaining the (famous) logo, the design on the package has
been changed to make it minimalistic and appealing to the audience across
the spectrum.
Solution :
The re-branded Pitambari package caters to the following needs:
1. New look
2. Appealing shelf presence
3. Attractive and connects to across the generation spectrum
4. Minimal graphics
The old Pitambari package lacked shelf appeal. This rebranding project
achieved in giving a face lift to the product for better shelf appeal. Keeping
the target audience in mind, the re-branded package maintains a similar
colour pallette and makes sure to connect with the target audience.
25. Stationery Design :
About Tweet Cards :
Tweet cards are a bunch of pretty
cards with messages. Emotions at
times are difficult to
communicate,these tweet cards
make communication simple and
easier. Be it 'get well soon' or 'I
love you', tweet cards makes
your message a memory !
Brief :
To design a pretty and appea-
ling cards for simple commu-
nication.
Process :
1. Market research and
understanding the card
designs inside the box
2. Design options
3. Prototyping
28. ASSIGNMENTSASSIGNMENTS
DUE
tomorrow means
DO
tomorrow
Gettingyelledisfunny
Whenitsnotyou!
NOT
hout cell phones, a student wouldnt..
1. Know what time it is
2. Be able to solve math problems
3. Know a single phone number
4. Be able to survive work, class, life etc.
5. Find their way in the dark
6. Locate restaurants, movie halls etc.
LO
L
Wassup ?
IMAO
ROFL
Tobehappyinthisworld,firstyouneedacellphoneandthenyouneedanairplane.Thenyou'retrulywireless.
-TedTurner
Using phone in class
Goes to
................................................
AWARD BUNKBUNKMASS
Bunk never happens
DO NOT
SHIT bad day mate !
SLANGSSLANGS
DO NOT
USE
YO man !!
Chillax Dude !
you are in college
WHAT THE HECK
Wassupbro?
Max usage of slangs
Goes to
................................................
WHATTE FUN !
WTF ! NoBiggie!
YO
LO
CHILL !
AWARD
SUCKS MACHA
BREAKTH
DRESSDRESS
What to wear : You choose
How to dress : Your college chos
Dont judge me fo
you dont kn
29. S CS C
ses
or the way I dress
now me yet !!
S CS C
es
r the way I dress
ow me yet !!
Rules are meant to be broken,
and the first is The Dress Code
First to break the code
Goes to
................................................
AWARD
Stationery Design :
About College Notebook
The idea for the book was inspired by my
college life. College is fun ! The tough fives
faced in college like skipping assignments,
dress code, bunking, slang words, cell
phones are some of the things that students
can relate to and connect.
Brief :
To design a 5 subject notebook for college.
Process :
1. Market research
2. Understanding and relating to college
life/students
3. Design options
4. Prototyping
