1. Brand identity for Verde Hotels & Resorts, a fictional green
hotel chain. Top attributes: nature, connectivity, sustainability,
innovation, renewal, energy.
Applications shown: interior signage, website homepage.

2. Brand Identity for specialized and highly innovative hear-
ing aid technology targeting a female client base.

3. An inner spread from a catalogue designed for a fictional Tim
Burton Art Exhibition, featuring the illustrations ofTim Burton
in combination with backgrounds that I painted specifically
for this project. The typography choices for headings and
sub-headings, although unusual, is meant to complement
the unique and emotive style of the artist.
Page size 8 “x 8.5”

4. [ the space oddity tour ]
DAVID BOWIE
AT THE AIR CANADA CENTRE
08.28.2012
LIVE David Bowie first caught the attention of the public in 1969, when his song “Space Oddity”, alluding
in title and subject matter to Stanley Kubric’s film 2001: A Space Odyssey, was released to coincide
with the first moon landing. Since then David Bowie has iconically and consistently challenged the
core beliefs of the current rock music scene, creating perhaps the biggest cult in popular culture.
FOR SHOW & TICKET INFORMATION VISIT TICKETMASTER.CA
Takeyourproteinpillsandputyourhelm
et
on,
G
round
c o n t r o l t o M a j o r To m
G
ro
u
n
d
co
ntroltoMajorTom
The first phase of this project involved using a minimum of
twelve different fonts to translate song lyrics into an expressive
typographic composition — the nebula-like type-based graphic
seen in the centre section of the poster. The second phase was
to translate the above mentioned composition into a poster by
taking to its absolute limit with respect to formal manipulation,
colour and hierarchal structure.
Song choice: Space Oddity by David Bowie
Original size: 18”x 26”

5. The objective of this project was to communicate the name,
content (features and benefits), time(s) and location for an ex-
hibition hosted by the Ontario Science Centre for the CNIB in
the form of a poster that would inform quickly and make the
viewer want to find out more about the subject matter, once
the imagination has been engaged and captured. The subject
matter for the exhibition has to do with evolving technologies
to contend with vision loss/vision aid for an aging population.
My design is shown in the middle and was exhibited at OCAD.
Original size 30”x 45” (specs: portrait, black and white, copy
content 80 words max, only original images to be used)

6. Promotional cube give away and brochure for the CNIB
exhibition project, adhering to the same established
strategy, only allowing colour to be used (CMYK).
Brochure page size 4”x 8”
Cube size 3”x 3”

7. Designers continuously work on their signature style both
literally and figuratively. Using my own handwriting as the
basis for a font design, this in-class analogue project asked
me to asses a wide variety of mark-making and writing tools
and to discover the appropriate implement that best suits its
rhythm and texture. Alloted time: three hours (high quality
digital print with suitable font name was to be handed in by
the end of class).
Original Size 11”x 17”

8. SENCHA
green tea
SENCHA
thé vert
NET WT 101 OZ 29gNET WT 101 OZ 29g 16 tea bags16 sachets
SENCHA
Un thé authentique fois honorés d'Uji, Japon.
C'est tendance, récolté et préparé exactement
comme il a été pendant des siècles. Ces feuilles
tendres printemps créent un délicieusement
rafraîchissant et satisfaisant de thé si servi de
trempage à chaud ou froid de glace.
Contient 41% moins de caféine que le café
régulier.
INSTRUCTIONS DE BRASSAGE
CHAUDE Chauffer l'eau presque à ébullition,
remplissez une tasse et laisser infuser les
sachets de thé pendant 4 minutes ou plus.
GLACÉ Préparer comme ci-dessus et en
utilisant moins d'eau. Après le trempage, laisser
refroidir et verser sur la glace. 4 sachets de thé
par 1 litre d'eau donne 6 portions.
INGREDIENTS
Feuilles de thé vert Sencha bio
An authentic, time honoured tea from Uji,
Japan. It is tended, harvested and prepared
exactly as it has been for centuries. These
tender spring leaves create a delightfully
refreshing and satisfying tea whether served
steeping hot or ice cold.
Contains 41% less caffeine than regular
brewed coffee.
BREWING INSTRUCTIONS
HOT Heat water almost to a boil, fill a cup
and steep the tea bag for 4 minutes or more.
ICED Prepare as above using less water. After
steeping, cool and pour over ice. 4 teabags
per 1 quart of water makes 6 servings.
INGREDIENTS
Organic Sencha Green Tea Leaves
SENCHA
NutritionFacts
Valeurnutritive
Per1serving/Par1portion
Amount%DailyValue
Teneur%valeurquotidienne
Calories/Calories0
Fat/Lipides0g0%
Carbohydrate/Glucides0g0%
Protein/Protéines0g
Notasignificantsourceofother
nutrients.
Sourcenégligeabled’autres
élémentsnutritifs.
0 1 2 3 4 5 6 7 8 9 0 9
The objective of this project was to re-design or refresh
the Eden Organic brand identity, and to design a new
packaging for their line of organic teas.
New Eden Organic brand identity and dieline for primary
flavour profile shown above.

9. Eden Organic tea packaging mock-ups
of the three flavour profiles

10. The objective of this project was to design a brand iden-
tity for a new, theoretical product, Elixir Single Malt Ca-
nadian Whiskey, and to design a primary “gold label” and
two secondary flavour profiles.

11. This bag saves trees because it is made with
100% recycled paper.
Ce sac permet d'économiser des arbres, car
il est fait à 100% de papier recyclé.
2014 | THE MILLS AT TODMORDEN | All rights reservedc
Nutrition Facts
Valeur nutritive
Per 56 g / par 56 g
Amount % Daily Value
Teneur % valeur quotidienne
Calories / Calories 200
Fat / Lipides 1 g 1 %
Saturated / saturs 0 g
+ Trans / trans 0 g
0 %
Cholesterol / Cholestérol 0 mg
Sodium / Sodium 5 mg 0 %
Carbohydrate / Glucides 44 g 15 %
Fibre / Fibres 1 g 4 %
Sugars / Sucres 0 g
Protein / Protéines 5 g
Vitamin A / Vitamine A 0 %
Vitamin C / Vitamine C 0 %
Calcium / Calcium 0 %
Iron / Fer 30 %
COOKING INSTRUCTIONS
MODE DE PRÉPARATION
Bring 6 to 8 litres of water to a boil. Add the
pasta and stir often. Cook for a total time of
7 minutes for al dente and up to 9 minutes for
regular texture. Drain and rinse with cold
water. Serve and enjoy!
Porter à ébullition 6 à 8 litres d’eau. Ajouter le
pâtes et remuer fréquemment. Cuire pendant
une durée totale de 7 minutes pour qu’elles
soient al dente et à 9 minutes pour la texture
régulière. Égoutter et rincer à l’eau froide.
Servir et déguster!
INGREDIENTS | INGRÉDIENTS
Organic white quinoa flour, organic red qui-
noa flour | Farine de quinoa blanc biologique,
farine de quinoa rouge biologique.
BEST BEFORE
28 JL 2015
MEILLEUR AVANT
THE MILLS AT TODMORDEN | 67 Pottery Road
Toronto, ON, Canada, M4K 2B9 | www.themills.ca
QUINOA
MACARONI
RED & WHITE
BLANC & ROUGE
BIOLOGIQUE ~ SANS GLUTEN ~ VÉGÉTALIEN
ORGANIC ~ GLUTEN FREE ~ VEGAN
448 g
READY IN | PRÊT EN 7 MINUTES
ENJOY | JOUIR
al dente
67
P
O
T
T
E
R
Y
R O A D | T O
R
O
N
T
O
6
7
R
U
E
P O T E R I E
|
T
O
R
O
N
T
O
PD2-THE MILLS PASTA.PDF
JECT3
CLIENT
PROJECT
FILE NAME
LAST MODIFIED
SCALE
COLOURS
FONTS
SOFTWARE
LEGAL RELEASE
STUART WERLE
STRUCTURAL PACKAGING
PD2-THE MILLS PASTA.PDF
04.10.2014
TWO COLOUR PROCESS
UNIVERS / ROCKWELL / BASKERVILLE,
MISSION SCRIPT / LINOTYPE DECORATION
UNIVERSITY / ADOBE WOOD TYPE ORNAMENTS
ADOBE ILLUSTRATOR CS6
SIGNATURE INDICATES THAT THE CLIENT HAS CAREFULLY
REVIEWED THIS CONTRACT PROOF, AND APPROVES OF
BOTH THE FINAL DESIGN AND CONTENT FOR PRINT
PRODUCTION. THE PRINTING GUIDELINES INDICATED
WITHIN THIS FILE MUST BE ADHERED TO. NO CHANGES
Pasta packaging dieline designed for my graphic design
thesis project, The Mills.

12. Pasta and pasta sauce packaging designed for my graphic
design thesis project, The Mills.