team vs team, role playing game for fitness

1. Team vs team role playing game for fitness
EXERT

2. • Team-Based Competition is one of the most
powerful motivators in fitness but typically only
reserved for one-time events, not on-going fitness
activities
Problem

3. Solution
Fitness as a team vs team, mission-based role
playing game
Camaraderie
Competition
Gaming
3 Core Elements:
1. Camaraderie - Provides social
support and peer pressure.
2. Competition - Sparks natural
drive to compete & win on a
weekly basis.
3. Gaming - Makes fitness fun
and sustainable, long-term

4. What Is It?
• EXERT is a team-vs-team fitness
game for iOS and Android
• Think “Clash Royale” but for fitness.
• Users join in teams of five, embark
on missions/quests as a group and
face-off against other teams in the
game.
Get Fit. Free The World.

5. Product
• Accomplishment
• Track daily workout activity
• Do 60 second challenges
• Finish workouts
• Complete quests
• Social
• Communicate/encourage your team
• Competition
• Battle against other real teams
• Ownership
• Pick up random items used in game play
• Purchase items/boosters/etc from store

6. Initial Results
70X• Beta Trials
• Ran over 400 participants through initial trials to test concept
• Average texts per day 30-40 per user
• Multiple images/videos uploaded per day, per user
• Viral level of engagement
• Working out in public places to earn points
• Users asking strangers to exercise on video for points
• Obtained 70X level of engagement compared to average
fitness apps

7. Market Size
16.7 Million
• EXERT’s initial target market is married men
(with or without children) ages 25-39 that live
in the United States.
• Married men in this demographic often feel
trapped and wish to gain a feeling of freedom
and sense of accomplishment, need social
influence to achieve their fitness goal and
naturally competitive.
“Exert is super
addicting! One of the
most fun I’ve ever had
in fitness. - Ken (user)

8. Business Model
In-app Purchases
Users purchase items that enhance game
experience
• Flashlight ($2.99) - See more of the
map
• Camo ($3.99) - Makes you invisible to
enemies for 24 hours
• More…
Fitness/Nutrition Products
EXERT has its own workout programs that
users purchase to follow and earn points
• 30 Day Navy Seal Program ($19.99) -
100 pts each workout
• All-Natural Whey Protein powder
($39.99/mo) - 50 pts per scoop
• More…

9. Market Adoption
• Partnerships
• Affiliate
Relationships
• Media
Relationships
• Joint Venture
Partnerships
• Inter-game
Sharing
• Share to earn
points
• “Free" your
friends by
inviting them
to the game
• Paid Ads
• Lead
generation
through
Facebook

10. Competition
Individual-based Team-based
Content-focusCompetition-focus

11. Competitive Advantages
Integrations (Fitbit/Apple)
1st to Market
Strong affiliate relationships
Team
Compliment to Existing
Fitness Solutions
Addictive

12. Leadership
• Todd Kuslikis (co-founder/CEO)
• Founded/grew one of the largest bodyweight-only fitness sites from
0-30,000 customers & 100K subscribers- AShotofAdrenaline.net
• Grossed multiple-seven figures in direct response internet
marketing
• Josh Barker (co-founder/CTO)
• Director at KPMG - won most prestigious “Chairman’s Award” for
the region.
• Intra-prenuer - created & grew SaaS product of a $50M business to
become the core business
• Yu-kai Chou (top gamification expert)
• Rated #1 Gamification Guru. Behavioral & Game Design expert for
Google, LEGO, TEDx, Stanford, BCG, SxSW. Creator of the Octalysis
Framework

13. Capital Terms
• Raising $550K on
Convertible Note
• $400K raised
• $150K seeking
Use & Milestones
• March - Release v1
• April - Release in-app purchases
• July - Hit 25,000 active users
• Through affiliate relationships
• Integration Fitbit/Apple
• $12,500/mo run
• Sept - Hit 50,000 active users
• Media relationships
• JV partnerships
• PPC Media Buy
(FB,Google,etc)
• $25,000/mo run
• Nov - Start raising Series A

14. Return on Investment
• Trends in Last 3 Years: Sports companies
buying fitness apps
• Under Armor bought MyFitnessPal ($450M)
and MapMyFitness ($150M)
• Adidas bought Runtastic ($240M)
• ASICS bought Runkeeper ($85M)

15. Contact
• Todd Kuslikis - Co-founder/CEO
• Email: todd@RallyAll.com
• Josh Barker - Co-founder/CTO
• Email: josh@RallyAll.com