Fitness as an online multi-player game.

1. Fitness as an online multi-player game
EXERT

2. • Lack of Motivation
Individuals struggling with fitness know what to do.
They simply can’t motivate themselves to do it.
Problem
82%
Of New Year’s fitness goals
set never achieve it.
66%
Of gym memberships go
unused.

3. Solution
Fitness as an online multi-player game
Camaraderie
Competition
Gaming
3 Core Elements:
1. Camaraderie - Provides
social social support and
peer pressure.
2. Competition - Sparks
natural drive to compete
and win.
3. Gaming - Makes fitness
fun and sustainable, long-
term

4. What Is It?
• EXERT is an app based fitness game.
• User is connected with 4 other people to play
the game with.
• They battle against other real teams and earn
points, pick up items and try to free the world.
• Story:
• Every human has had a VR-chip embedded
into their brain. Exercise releases a
chemical to inhibit this chip. Join the
Awakening and free the world
permanently. Find and free the best
minds that unknowingly hold the secret to
freedom. Careful though... if you
undertake this assignment, you will be
tracked down as a fugitive of the law.
Get Fit. Free The World.

5. Product
• Accomplishment
• Track daily workout activity
• Do 60 second challenges
• Finish workouts
• Complete quests
• Social
• Communicate/encourage your team
• Competition
• Battle against other real teams
• Ownership
• Pick up random items used in game play
• Purchase items/boosters/etc from store

6. Initial Results
70X• Beta Trials
• Ran over 300 participants through initial trials to test concept
• Average texts per day 30-40 per user
• Multiple images/videos uploaded per day
• Viral level of engagement
• Working out in public places to earn points
• Users asking strangers to exercise on video for points
• Obtained 70X level of engagement compared to average fitness apps

7. Market Size
16.7 Million
EXERT targets married men (with or without
children) ages 25-39 that live in the United
States.
Married men in this demographic often feel
trapped and wish to gain a feeling of freedom
and sense of accomplishment.
EXERT allows them to participate in a game
without the negative stigma of a “gamer”.

8. Business Model
In-app Purchases
Users purchase items that enhance game
experience
• Flashlight ($2.99) - See more of the
map
• Camo ($3.99) - Makes you invisible to
enemies for 24 hours
• More…
Fitness/Nutrition Products
EXERT has its own workout programs that
users purchase to follow and earn points
• 30 Day Navy Seal Program ($19.99) -
100 pts each workout
• All-Natural Whey Protein powder
($39.99/mo) - 50 pts per scoop
• More…

9. Market Adoption
• Partnerships
• Affiliate
Relationships
• Media
Relationships
• Joint Venture
Partnerships
• Inter-game
Sharing
• Share to earn
points
• “Free" your
friends by
inviting them
to the game
• Paid Ads
• Lead
generation
through
Facebook

10. Competition
Individual Team
Content-focusCompetition-focus

11. Competitive Advantages
Integrations (Fitbit/Apple)
1st to Market
Strong affiliate relationships
Team
Compliment to Existing
Fitness Solutions
Addictive

12. Leadership
• Todd Kuslikis (co-founder)
• Founded/grew fitness startup from 0-30,000 customers in 5
years
• Grossed multiple-seven figures in direct response internet
marketing
• Josh Barker (co-founder)
• Director at KPMG - won most prestigious “Chairman’s Award”
for the region.
• Intra-prenuer - created & grew SaaS product of a $50M business
to become the core business
• Yu-kai Chou (top gamification expert)
• Rated #1 Gamification Guru. Behavioral & Game Design expert
for Google, LEGO, TEDx, Stanford, BCG, SxSW. Creator of the
Octalysis Framework

13. Capital Terms
• Raising $550K on
Convertible Note
• $400K raised
• $150K seeking
Use & Milestones
• March - Release v1
• April - Release in-app purchases
• June - Hit 25,000 active users
• Through affiliate
relationships
• Integration Fitbit/Apple
• $12,500/mo run
• Aug - Hit 50,000 active users
• Media relationships
• JV partnerships
• $25,000/mo run
• Oct - Start raising Series A

14. Return on Investment
• Trends in Last 3 Years: Sports companies
buying fitness apps
• Under Armor bought MyFitnessPal ($450M)
and MapMyFitness ($150M)
• Adidas bought Runtastic ($240M)
• ASICS bought Runkeeper ($85M)

15. Contact
• Todd Kuslikis - Co-founder/CEO
• Email: todd@RallyAll.com
• Josh Barker - Co-founder/CTO
• Email: josh@RallyAll.com