2. Problem
• Millions of Americans want to get fit but have set up negative habits
through years of unhealthy living which cause them to lack
motivation after a few weeks and quit.
• The fitness industry is expensive with the millions of gym goers who
are not sponsored in any way supplementation and healthy eating is
hard to follow.
3. Facts don’t lie
• 80% of current gym goers will quit with-in the next 5 months without
reaching their goals.
• 80% of adults don’t get recommended exercise, Obesity affects 1/3 of
American adults.
• Obesity is the 2nd leading cause of preventable deaths in the US. (estimated
300,000 deaths)
• Weight loss/ become fit is the #1 New years resolution.
• People find themselves unmotivated because the goal takes
time(unmotivated to wake up early or schedule a time), expenses(gym
apparel, membership , food, and supplements), and has prolonged
results(could take months to years to reach)
4. Solution
• RYB utilizes beacon and wearable technology to create a rewards
system out of a healthy life style.
5. Sweat Points
• Users earn points through living a healthy life style
• Users can be followed and compete in groups to spark competition
among friends.
• Compete Locally or in national daily races!
• Points are earned with beacon tech and wearable technology (fit-bit,
apple watch app, water tracker.)
• You lose points for days without activity!
6. Beacon Technology
• Beacons are set up in gyms , yoga classes, kick boxing, health stores,
events, or competitions.
• The beacons are programmed with the app when a user is in the gym
are for more than 10 minutes to reward the user with x points.
7. Fit Bit and RTB apple watch app
• According to a survey 1/3 of wearable users stopped use after 2
weeks
• Creates a point system for data.
• Tracks and gives points for miles run.
• Send out daily challenges.
• Through app running competitions
8. Spend your points
The points then can be spent though the online or in app store on:
• Local food deals
• Movie or event tickets
• Competition entry (Marathons, sports tournaments ect.)
• Sports betting/fantasy sports
• Athletic clothing
• Supplements
• Gym memberships
• Lifestyle memberships
• Personal training
• Fitness classes
Spend all points or a mix of points and money for certain offers.
9. The Science of Habit formation
Notified through
RTB app: Could
be a reminder to
get moving or
anything from a
motivational
quote, video,
article, workout
of the day or
meal plan.
You do something
healthy: chose smart
food, lift, run, stairs
vs elevator
User is given
points based off
activity,
10. Point system and monetization
• 1 point = roughly .0xx
• Gyms, recs, stores pay a flat rate to be advertised as having beacon tech set
up.
• Class instructors can post last minute classes at discounted rate to fill, small
percentage
• Advertisers pay in points to given out 1 point =.xx$(local, national, online)
• Personal trainers and fitness instructors can post open class times to get
filled we take a small percentage.
• Online and in app store sales.
• Users can pay for Meal and workout plans.
11. Find a Class
Personal trainers or fitness instructors looking to fill a last second class
can post it through the app at a discounted rate
“A spot sold is always better than a empty spot”
12. User features
• Get rewarded for your work (science proves reward aids in formation
of habit)
• Fit social network (find lifting partner, compete with friends, track
progress.
• Given daily motivation(videos , quotes, and audio sent straight to
your phone)
• Workout and meals of the day.
• Find classes or a training sesh around you daily
• Get daily, weekly, or monthly passes to gyms around the country.
