Understanding chatbots and its potential

1. CHATBOTS
Understanding chatbots and its potential.
By: Renan Danton

2. Who am I ?
Linkedin: https://www.linkedin.com/in/renandanton
Github: https://github.com/renandanton
I am developer with over 8 years of experience in
web applications, passionate about technology
and chatbots.
GNIB CHATBOT
https://m.me/gnibote
Email: renandanton@gmail.com
Developer and owner of Gnibot.

3. Topics Overview
Concept and Market
NLP and AI tools
Bot Platforms and Bot Frameworks
Facebook Messenger Platform
Messaging Platforms
Beyond the text

4. Concepts and Market
❖ What's a chatbot?
❖ Where can It be applied?
❖ Does chatbots have a good market?

5. What is a chatbot ?
A computer program designed to simulate an intelligent
conversation with one or more human users via conversational
interfaces.

6. Where can It be applied?
➢ Marketing and Sells
➢ Generation of Leads
➢ Customer Service
➢ Appointments and Bookings
➢ Teaching and Learning
➢ Researches

7. Does chatbots have a good market?
U.S. Chatbot Market by Vertical, 2014 - 2025 (USD Million)
Source: https://www.grandviewresearch.com/industry-analysis/chatbot-market

8. Companies that already use chatbots

9. NLP and AI tools
❖ What's Natural Language Processing (NLP) ?
Natural language processing basically is a part of artificial intelligence
(AI) that allows chatbots to understand and extract meaningful
information (called intents) out of the people send.
❖ What's a Intent ?
An intent represents a mapping between what a user says and what
action should be taken by your software.

10. The Most popular AI
options for chatbots
● Dialogflow - (Google)
● Wit.ai - (Facebook)
● IBM Watson - (IBM)

11. Chatbots can run in many differents messaging platforms
at once. It depends on your target market and where
your audiences are.
Messaging Platforms

12. Global Messaging Users
1.2 Billion 1.1 Billion 806 Millions 300 Millions
240 Millions 220 Millions 170 Millions300 Millions
Source: https://orat.io/blog/current-numbers-for-mobile-messengers-q4-2016/ * Registered users

13. Bot Platforms
Online ecosystem where chatbots can be deployed and interact with
users, perform actions like interacting with others platforms.
PROS CRONS
● Build a simple chatbot
quickly.
● Deploy your chatbot in
many platforms.
● No code skills needed. ● You cannot build
anything beyond
simple.
● It's limited what
framework offers.

14. A set of predefined functions, classes and sdk's
which developers use for faster development.
Bot Frameworks
PROS CRONS
● Library and sdk in many
languages.
● Easy integrations.
● Adaptative to your
business.
● Code skills needed.

15. Facebook Messenger Platform
The Messenger Platform is your toolbox for building bots.
You can build chatbots for facebook pages and engage your target audience.

16. Why Should I choose Facebook Messenger ?
Source: https://techcrunch.com/2017/04/12/messenger/?guccounter=1

17. Chatbot Facebook Cycle
Developer
Account
Create your developer account
to give you access to products
and services on facebook.
App Setup
Set up your chatbot app.
Review & Submission
Finally you submit your chatbot
for a facebook review if it is ok
your chatbot become visible for
all users.
Development
Develop your chatbot using
facebook messenger features.
01
02
03
04

18. Facebook Messenger Features
Messaging Webview
Payments Discovery
ID & Profile Chat Extensions
NLP Analytics
Send and receive text, media, structured
templates.
Accept payments inside conversations,
or build your own flow in the webview
Personalize conversations, link with your
existing auth
Build web-based experiences with the
dev tools and frameworks you already
love.
Get conversational and gain context with
natural language processing built right in
Reach new people and re-engage ones
you know on Messenger, Facebook, and
the web.
Extend your reach and make your
Messenger experience available to every
conversation.
Gain insights, monitor performance,
track your success, and leverage
Facebook Analytics.
https://developers.facebook.com/docs/messenger-platform

19. Chatbot goes beyond the text
Chatbots are going beyond simple text and big companies like Google, Amazon, Apple and Microsoft are
building personal assistants able to understand voices conversations and make appointments in
barbershop, restaurants and much more for their users.

20. Thank you!
I hope this slide help you to open your
mind about chatbot ecosystem and
market.
Are you ready to dive deeply in
chatbots ecosystem now ?