2. Music
Video This type of music video is a
conceptual one
This video opens with Beyonce walking
down a road, this is done by using a
tracking shot along with medium close
ups, long shots and close ups. As the
video progresses there are many jump
cuts of Beyonce from one place to
another. There is about four to five
different locations with various settings
i.e. her in the car, her on a platform
etc.... The camerawork in this video
varies from a wide range of, camera
shots, camera angles, camera
movements, and camera composition.
Beyonce changes her costume five
times, and all five costumes expose
parts of her body, and a lot of her skin
especially her legs which are
emphasised by wearing heels, as this
is a convention for most female R&B
artists, as the heels elongate their legs,
which makes them appear more
desirable. The use of bright colours
and dancers along with choreography
is another convention of R&B songs,
Low Angle shot
Tracking Shot
Close Up Shot
Two Shot
Panning Shot
Wide Shot
Long Shot
3. CD (Album
Cover)
This is the album cover for Beyonce’s
album ‘dangerously in love’. On this
cover there is a sky blue back drop,
which is used as the background. The
artist looks rather glamorous with a
striking sex appeal, this is a a
convention of female R&B artists as her
clothing is very minimal, showing off her
stomach. The upper part of her costume
looks like its been created out of
jewellery and diamonds, the glamorous
look is reinforced through the diamond
earrings she is wearing. Her make up
portrays her as goddess and
emphasises her sexuality through her
make up. The title of the album
‘dangerously in love’, is in a white sans-
serif font, and the font of the artists
name Beyonce is larger than the title,
this shows that she is a well known
popular artist, her name is her brand
identity.
The back of the album cover is
consistent with the front of the cover, i.e.
the colours and costume, the only
difference is that the artist is posed
differently, showing more of the back of
her body. The tracks are listed along
with her record label and a barcode.
4. Website http://www.beyonceonline.com/us
Beyonce’s official website, is designed
with her latest album ‘ I AM…SASHA
FIERCE ‘ and automatically plays
tracks of her latest album. There is a lot
incorporated on her website, such as
viewing; news & blog, events, music,
photos, videos, extras , press, bio,
fashion, films, buy, timeline, forums,
join and login. This websites shows
that this artist is more than a artist but a
successful entrepreneur, her website
not only promotes just her music, but
other businesses that she is involved
with, such as acting, modelling,
creating her own perfume and clothing
line. You can also purchase her music
off the website, with links to iTunes,
Amazon, WAL*MART etc… Beyonce’s
perfume, which is also advertised on
her website also indicates the artists
sexuality as the perfume is called heat,
targeted at females to smell more
sexual. This is another form of synergy.
