This document discusses the Firefly advocacy organization and its work on various accessibility issues. It notes that emotional storytelling can help advocacy campaigns gain attention from the media and public. It then describes Firefly's work with a German company and Stacey Lewis on developing and trialing a portable toilet seat attachment for shopping carts. The document goes on to list various disability access issues and suggests Firefly could provide advisory support, expertise, and marketing assistance to help address these issues. It proposes the idea of a "Firefly Garden" online community that recognizes top contributors and experts through a badge system representing different levels of involvement.

9. So Why Firefly and what’s different

17. • We all witnessed Upsee.
• When you emotionally connect with your audience
you have their vote.
• The Media love emotive content
• They can pick up on our Campaigns/Lobbying
• Their power to get around the world.
• They know us now…our voice will never be
stronger

21. Stacey Lewis and Firefly – shopping trolley
• August ’13 we had approached UK supermarkets
• September ’13 we approached German trolley manufacturer, Wanzl
• January ’14 Started prototyping a solution for Wanzl
• February ‘14 highlighted issue to Stacie Lewis
• February ’14, Stacie Lewis blog, Sainsbury’s response, Sun Newspaper &
Radio 4
• March / April ’14 Sainsbury’s agree to 6 week trial

22. Sainsbury's Story and the GoTo Trolley
Seat

24. • Change - Policy/Campaigns/Lobbying
• Support - Advice and knowledge and comfort and friendship
• Development - Ideas/products/trials

25. • Advisory – You are a Parent – People want to talk to you
• You are a “Big Knowledge Hub”
• Your blogs say it all – Look at your following
• Comfort – friendship – loyalty
• Tell us?

26. • Traffic to your blog? Does it? are we fighting for traffic?
• SEO
• The Badge? Authority
• Access to marketing support for your own projects
• Event Promotion
• Webinar Hosting
• Video Production
• Design work
• Is this enough? What is missing? What do you want?

31. • 1. Portable toilet seat
• 2. Changing facilities
• 3. Accessible housing/home modifications
• 4. Funding for respite care
• 5. Air travel support
• 6. Public perceptions
• 7. Accessible playgrounds
• 8. Disability vehicle assistance
• 9. Affordable equipment
• 10. Community/family participation

32. • DISABLED CHANGING FACILITIES IN PUBLIC PLACE
• Two pronged
• Disabled changing facilities need to be provided
• Potential mobile toileting product – Lets look at development

33. • Never even considered this as an option.
• Looking at Mum’s net and what they turn over $64 million!!!!!
• Is this something we want to consider? Or not?
• Could we have a board/trustees/deciding on how the money is spent
• Respite centres everywhere being built with the funds?
• What’s your opinion?

34. • The Firefly Garden will offer a ‘badge’ of authority
• 5 stages
• Work your way to authority
• Granted to top contributors and campaigners
• Badge becomes synonymous with special needs campaigners,
experts and influencers

35. • Enter the garden as a hedgehog - go on to be a rabbit, a squirrel, a fox
or an owl
• Serious element to what it means but also a little fun and a sense of
community
• Have a look

36. The Hedgehog is new, they watch and observe others,
learning how the Firefly Garden works.

37. The Squirrel is everyone’s friend. They’re resourceful, have more access to
the Firefly Garden and go outside their comfort zone.

38. The Owl is seen as the elder, the wise figure. The Owl observes and sits over
the Firefly Garden keeping watch.