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A global leaderOne of the world‟s largest creators of entertainment brandsIncludes „Idols‟, „Got Talent‟, „The X Factor‟ a...
A market pioneer                                                FremantleMedia Production Office                          ...
Global BrandsPrimetime inspiring entertainment & events
Inspiring entertainmentReality & „zeitgeist‟ shows
Inspiring entertainmentLong-running drama
Inspiring entertainmentComedy
Inspiring entertainmentGame Shows
What is a global brand?               story that is scaleable,       A format is a           transferable and repeatable.
How we roll out our formats“Got Talent” is locally produced in 44 territories           Format Sales           Tape Sales
Points of Consumer Engagement                                       Web/Online                        Live Events         ...
Who isFremantle Media‟s new media production division                                                ?Experts in using con...
Digital Shows
We develop content in 3 ways:1. Blue sky development and then securing eyeballs2. Respond to briefs with bespoke content3....
e sky development and then securing eyeballs
1. TV ON THE WEB    linear episodic content - 2                           2. NON-LINEAR PROFILE        episodes per week  ...
Success MetricsViews (Reach and Frequency) Over 1.5 million viewsCommunity:Core loyal audience of 70k10k friendsEngagement...
Timeline of Activities1. Developed   concept      2. Produced                    pilot     3. Partnered with              ...
2. Respond to briefs with bespoke content
Marketing ProblemBuick wanted to reinvent itself and become morerelevant in the eyes of its consumersContent SolutionRe:di...
Timeline of Activities                     2. Took the                3. $3million deal1. Received a    marketing problem ...
3. Engage in partnerships for co-development                     LIFE                     PEOPLE                     FOOD
isTHE CREW            BEN                  EBBRELL                (the chef)                                 BARRY        ...
a young team with a passion for food       Ben - Chef      Barry - CreatorCrew
is INTERACTIVE36 000+ Subscribers2.5 million + viewsin six monthsSORTEDFOOD.COMOver 200 000+ page views35 000+ unique visi...
we are recognised...
"we are straight talking, honest anddeliver with attitude"Books
Next Steps 1. Partner with a      2. Find a media     3. Add a story layer brand to take the        solution that     to t...
How Can Iget involved?
DEVELOPMENT                    GREENLIGHT        BRIEF                                                                    ...
How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK
How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK
How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK
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How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK

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Prezentacja Andrew Pillera z Fremantlemedia UK wygłoszona 22 września 2011 r. podczas Filmteractive Festival w Łodzi.

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How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK

  1. 1. A global leaderOne of the world‟s largest creators of entertainment brandsIncludes „Idols‟, „Got Talent‟, „The X Factor‟ and „Hole In The Wall‟Global production networkProduction offices in Europe, the Americas, and AsiaGlobal distributor of finished programmesDirect distribution to over 160 broadcast and cable clientsDedicated international brand management teamCentral co-ordination of all productions and related activitiesWorldwide ancillary exploitation operationsIntegrated agencies for off-screen, interactive & traditional ancillary rights
  2. 2. A market pioneer FremantleMedia Production Office FremantleMedia LicensingProgrammes distributed to more than 150 different marketProduction operations in nearly 25 countries worldwideOur shows are constantly rated number one in over 40 countries10,000 hours of original programming produced every year
  3. 3. Global BrandsPrimetime inspiring entertainment & events
  4. 4. Inspiring entertainmentReality & „zeitgeist‟ shows
  5. 5. Inspiring entertainmentLong-running drama
  6. 6. Inspiring entertainmentComedy
  7. 7. Inspiring entertainmentGame Shows
  8. 8. What is a global brand? story that is scaleable, A format is a transferable and repeatable.
  9. 9. How we roll out our formats“Got Talent” is locally produced in 44 territories Format Sales Tape Sales
  10. 10. Points of Consumer Engagement Web/Online Live Events Sponsorship Apparel TV Confectionary Format Telephony Dress Up Promotions Toys & Games Mobile Publishing
  11. 11. Who isFremantle Media‟s new media production division ?Experts in using content to drive deep audience engagement
  12. 12. Digital Shows
  13. 13. We develop content in 3 ways:1. Blue sky development and then securing eyeballs2. Respond to briefs with bespoke content3. Engage in partnerships for co-development
  14. 14. e sky development and then securing eyeballs
  15. 15. 1. TV ON THE WEB linear episodic content - 2 2. NON-LINEAR PROFILE episodes per week CONTENT On web cam, flip cam, mobile cam that gets us deeper into the story (on characters‟own profile pages etc.) 3. INTERACTIVITY- getting involved in the creative 4 LAYERS OF CONTENT process- interacting with the characters 4. ACTIVATION - Creating community around contnent - Moving the Freak community to a branded microsite
  16. 16. Success MetricsViews (Reach and Frequency) Over 1.5 million viewsCommunity:Core loyal audience of 70k10k friendsEngagement and interactivity:10k music uploads1.2K comments155K views of character profilesContent awardsRocky Award (Banff international festival) for best original online entertainment experienceNominated for a digital Emmy awardWebi Award Honor Marketing AwardsTampax “My Weekend, My Way” activation via Freak was short-listed by Marketing Week forCampaign of the Year and was also short-listed by P&G internally as the P&G Global Campaign of theYearMarketing ROI (Tampax Freak activation achieved for Tampax as measured by Starcom):Ad Awareness increase of +25%Brand Consideration increase of 7%Brand Preference Increase of 10%Message Association increase of 25%
  17. 17. Timeline of Activities1. Developed concept 2. Produced pilot 3. Partnered with Myspace to provide media 4. Sold sponsorship solution activation packages to brands (Tampax, Redbull, PlayStation)
  18. 18. 2. Respond to briefs with bespoke content
  19. 19. Marketing ProblemBuick wanted to reinvent itself and become morerelevant in the eyes of its consumersContent SolutionRe:discover: Profile cities which - like Buick - havebeen around for +100 years, but rediscover them in anew wayHow?Get local participants, serving as tour guides on a 12 citytour with stops in a series of US cities, with Buick carsenabling the participants to get from A to B
  20. 20. Timeline of Activities 2. Took the 3. $3million deal1. Received a marketing problem - $1million = production brief from and marketing - $2 millions = media spend Buick and insight and built up a (MSN guaranteeing eyeballs MSN creative series through a home page takeover)
  21. 21. 3. Engage in partnerships for co-development LIFE PEOPLE FOOD
  22. 22. isTHE CREW BEN EBBRELL (the chef) BARRY TAYLOR (the creative)
  23. 23. a young team with a passion for food Ben - Chef Barry - CreatorCrew
  24. 24. is INTERACTIVE36 000+ Subscribers2.5 million + viewsin six monthsSORTEDFOOD.COMOver 200 000+ page views35 000+ unique visitors 3000+ fans in six months 900+ followers
  25. 25. we are recognised...
  26. 26. "we are straight talking, honest anddeliver with attitude"Books
  27. 27. Next Steps 1. Partner with a 2. Find a media 3. Add a story layer brand to take the solution that to the recipe series,Sorted recipe series compliments the produce a pilot and to the next level creative solution find a TV partner
  28. 28. How Can Iget involved?
  29. 29. DEVELOPMENT GREENLIGHT BRIEF TO LIVE WORK PACKAGE• Brand / Client presents • Develop 3-5 creative brand challenge / directions proposition • Through a series of iterations, working with the client, we determine the creative direction 2-3 weeks 4-6 weeks 2-3 months

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