![]
This app is for lazy, forgetful, working –
middleclass and workaholics
People trying to save money or worried about
leaving appliances on
Whenever away from home
While at work or out socialising
For peace of mind](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Dark Fire Stars Pitch Presentation
- 1. Adam, Dina, Jock, Peter, Liam http://youtu.be/f6rpF90W2TI
- 2. ] This app is for lazy, forgetful, working – middleclass and workaholics People trying to save money or worried about leaving appliances on Whenever away from home While at work or out socialising For peace of mind
- 3. You often go to work or go out and can’t remember if you switched the heating or appliances off before you left. Your bills could be high because of this happening regularly
- 4. What can you do when you are at work or away from home and you can’t remember if you switched everything off?
- 5. You arrive at work and you think you left the iron on or another appliance. Perhaps you forgot to turn the heating off and are worried about your bill being excessively high. Just check the app and make sure everything is off
- 6. Our team, The Dark Fire Stars, has developed an app that we think will be very useful for all homeowners for economic reasons as well as safety issues. Keep an eye on bills Manage appliances Safety reasons Convenience Peace of mind
- 7. Full time workers People who live alone so house is often empty Busy families Professionals People with active social lives Ages 20 – 50
- 8. Hive – Heating , hot water, temperature graph, pipe freeze protection - £199 Tado – Detects if someone is in the home, controls temperature, save energy – £6.99 month or £249 to buy myHome - Heating and burglar alarm - £149
- 9. The apps core feature is the ability to control appliances in your home while you are away from home For example being at work and needing to turn off the iron because you left it on by mistake. This provides peace of mind as well as being a handy safety feature. Competitors tend to focus on heating whereas we are both heating and appliances
- 10. Must connect to central hub to control heating and appliances. Must be able to show user current bill estimate
- 14. There will be an installation charge as with all other apps of this type but we are more reasonable than our main competitors thus giving us an advantage. Getting help from people with previous experience in creating these apps will be very advantegeous. The technology already exists and is increasing in popularity with energy providers. If we could stir up some interest it would make getting the app up and running a lot more feasible.
- 15. Our plan is to find an energy provider who would be keen to get involved with the creation of our app. We can come to an arrangement with the provider which will alleviate the costs of advertising from ourselves leaving us to focus on the development side of things. We will take a percentage of all sales of the application.
- 17. Our most influential source of marketing will be television as not everyone reads papers or magazines but most households own a television. Secondary will be magazines and newspapers. Home magazines and technology will probably be the way to go as these are probably the most likely to attract customers.
Editor's Notes
- What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
- What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
- What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
- To introduce the judges to your team and the product, include your final min elevator pitch here.Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
- Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
- Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
- Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.