A proposed brand activation concept for Rectra Recruiter

1. Rec Tra Goes To Campus & School
1
activation [ program ]

2. 2
introduction
RecTra Consulting
was built in 2010,starting from a very simple thinking; ‘we can
serve others if we know and understand their needs’. We
believe that every human has been gifted with their own Talent,
just need to be found and developed to become the most
benefited for not only the talent owner but also to people
surrounding.
Our Vission is to be an expert who giving best service by putting
highly professional effort for the best solution and assist them
to focus on their gifted talent.
Our Web Site : http://www.rectrafys.com

3. 3
the map
Where’s your
company ......

4. 4
the resources
The fields of
Gold ............

5. 5
what others do
mr. big
strategy
• Start BIG
• Semi Pasif
• Jakarta Base Operation
• Massive Budget
• Massive Publication
• Internet Base
• Indirect Communication by
Email or Letter
• Concentrate on B 2 B relation

6. 6
the platform
• Pro Active
• Start From Basic
• Direct Approach
• Effective Budget
• Effective Publication
• Strategic Partnership
• Grow Together
• Care
what we do

7. 7
target area
JAKARTA
DEPOK
TANGERANG
BEKASI
BOGOR
City Around
Jakarta Area

8. 8
Strategyc
Partnership
Activation
Program
Program
Evaluation &
Maintain
Relationship
the phase
Phase 1 Phase 2 Phase 3

9. 9
strategyc partnership
EDUCATION
INSTITUTION
• Company Introduction
• Program Introduction
• Supporting Activation
Programme
• Maintain Advance
Relationship for
Sustainable & Future
Program
• Talents Programme
Recruitment ( Talent
Identify Programme )
• Ads on Institution Web
Site or Social Media
STUDENT
ORGANISATION
• Company Introduction
• Program Introduction
• Supporting Activation
Programme
• Maintain Advance
Relationship for
Sustainable & Future
Program
• Generate Viral
Reccomendation
• Ads on Student
Organisation Social
Media
• On Site Recruitment for
Event ( University or
College )
ALUMNI
ORGANISATION
• Company Introduction
• Program Introduction
• Supporting Activation
Programme
• Maintain Advance
Relationship for
Sustainable & Future
Program
• Generate Viral
Recommendation on
Alumni Network

10. 10
•Strategyc Partnership
•Publication Placement
(Poster)
•SPG Recruitment On Site
( University )
buzz
•Booth
•Flyering
•Received Application
booth •Booth
•Flyering
•Insight
•Application
•Workshop
workshop
activation programme
Target : SMU, SMK, University, Education Institution.
Region : Bekasi, Bogor, Depok & Tangerang
Duration : 3 months
Activation Programme

11. 11
ACTIVATION TIMELINE / REGION
PREPARATION
ACTIVITY
Finalized Survey Permit
BUZZ
ACTIVITY
Publikasi Luar Ruang Strategyc Partnership
BOOTH & WORKSHOP
Shift 1 2 3 4 Activity
SMK SMK SMK UNIV Booth
Shift 5 6 7 8
UNIV UNIV UNIV UNIV (Workshop) Booth
Note :
1. Timeline per region
2. Timeline can be adjust, depend on availibility of the place, person, permit, etc.
activation programme

12. 12
Rec Tra
Company Name &
Logo
Event Name
Rec Tra Rec Tra
Team Leader & SPG Outfit
Booth Activity :
1. Length : 1 Shift ( 8 hours )
2. Flyering & Workshop Publication
3. Receive Application Form ( Hard Copy & Soft Copy )
Other Tools :
1. Transportation
2. Laptop
3. Applicant Reg. Form Format
4. Flyers
5. etc
BOOTH ACTIVATION
activation programme

13. 13
Format : Informal
Panelis : Moderator, Rec Tra Trainer
& Rec Tra HR Specialist
Venue : University Hall or Class Room
Attendee : 50 - 100 pax
( free & registration on site )
Frequency : 1 time / region
Duration : 90 - 120 minutes
Tools :
OHP, Screen, Sound System, Laptop, Backdrop,
presentation & training equipment material,
etc
Note : Merchandise if necessary
WORKSHOP : Short Education Training & Testimonial
activation programme
“ Strategi Interview yg Baik & Cara Membuat CV yang Efektif & Atraktif “
( Motivational Testimonial from Rec Tra Successful Recruiter )

14. 14
the report
• Buzz Activity
• Activation Programme
: Booth & Workshop
• Application Data Base
written report
• Buzz Activity
• Activation Programme
: Booth & Workshop
Documentation
( photos & videos )

15. THANK YOU
15
AIR Wedding Planner & Event Organizer
Our Consultants :
Irsan Thaslimie, ST. MM
M : 081210509900
Fery Bawembang, A.Md
M : 0817 4875367
Email : cs@airproduction.co
Web Site : www.circlepad.com/AirWeddingPlannerEventOrganizer
Facebook Group : www.facebook.com/groups/airweddingplannereventorganizer/
Facebook Page : https://www.facebook.com/AirWeddingEvent
Twitter : @AIRWeddingEvent