This document provides an agenda for a session on building an online lead generation channel using Microsoft tools like Azure. The session will cover generating leads through online channels, automating social media for lead generation, and using business intelligence to track conversion funnels. Attendees will learn how to set up a lead capture form and backend system to track leads from initial contact through order completion.

2. Agenda
-Your Business: Generating Leads and Converting Them
- Online Channel explained
- Building an Online Lead Generation Channel at $0
- Automating Social Media for Lead Gen
- Business Intelligence in 10 minutes
- Do More: Automating your dev process.

3. About My Self
Fernando Mejia (Startup Chile Gen 1) is an experienced CTO who has been
worked with Zynga, Colab and currently Head of Product of Lab4U (Startup
Chile Gen 11) where He design products for global markets.
He’s passionate about working closely with marketing, operations, sales and the
business side building the decision making tools and real time reports to create
value to customers.
@feranto

4. About the session
Session Summary
Are you trying to get some new leads for your business? Do you know in
which stage are you loosing them? In this session (workshop format) you
will learn how to build and setup a Lead Generation Channel from scratch
leveraging your Microsoft Bizspark/Azure perks. To whom is this for
This session is designed for technical and business founders, CTOs, CEOs
and Devs.
Article Objectives
Create an online channel to capture leads and track their conversion in the
funnel.

9. B.I.
Social
Media
Web
Form
Backend
and Data
Azure

10. Web Apps Logic Apps Mobile Apps
API Apps
Sitio del Cliente
Aplicación de
administración
Orden Completada
Aplicaciones del Cliente

13. Web Apps Mobile Apps
API Apps
Sitio del Cliente
https://github.com/feranto/startup-
loung-leadGenerationForm

15. Logic Apps Mobile Apps
API Apps
Orden Completada

17. Web Apps Logic Apps Mobile Apps
API Apps

19. Web Apps Logic Apps Mobile Apps
API Apps