Enabling Logitravel to take the lead in the travel chatbots space.

1. Travel Summit by Bing

2. Customer Success & Chatbots

3. Who am I?
Sergio Martínez de Cestafe Benot
Computer Science and Technology by Universidad Autónoma of Madrid. I’m
passionate about skiing, diving, navigating and clearly new technologies.
● Logitravel - CMO
● Ingenious Technologies - Head of Product
● TradeDoubler - Client Solutions & Second Level Support
● Fonetic - Developer
● Others

4. Who am I?
Rafa Dorado
MBA and Engineer in Informatics. Entrepreneur mentality, I love technological
challenges.
● Bluekiri - Chatbot Lead
● ABCMallorca - Tech lead
● Ventafun - Founder & CEO
● Farmerswife - Product Manager
● whoWants2 - Founder & CEO

5. What is Logitravel?

6. What is Logitravel?
Logitravel is a spanish OTA founded in Mallorca in 2004 by a multidisciplinary team with a high knowledge
in 2 main areas:
● Travel
● Software development
From the very beginning Logitravel has been focusing on selling “holidays” to their customers and
therefore 14 years later the main focus of the company relies on selling:
● Flight + Hotel
● Cruises
● Tours

7. Logitravel’s YoY

8. Logitravel’s YoY

9. Logitravel’s YoY
>5%
x42 generated revenue since Logitravel started it’s
commercial activity as an OTA
growth minimum per year
>8M registered as active users on Logitravel’s
website

10. Logitravel’s YoY

11. Microsoft Bing Ads

12. Microsoft Bing Ads

13. Microsoft Bing Ads

14. Need for Chatbots?

15. Need for Chatbots?

16. Facts:
● Technologically we are starting to be prepared for “conversational interfaces” -> Cortana,
Alexa, Siri, Google Assistant, etc..
● Logitravel’s business-wise growth is “easier” than finding the correct travel expert for our
customers
● Young people seem to start having aversion to phone calls
● However, they are switching over texting/chatting because
Need for Chatbots?

18. What is Bluekiri?
We design, deploy and manage 24/7 cloud
solutions that best suits your business needs.

19. Logitravel Business Case

20. Mission
Enable Logitravel to take the lead in the
travel chatbots space

21. Why Botkiri?
There isn’t any chatbot platform that offers
a complete solution for Enterprises
Companies have to build it themselves on
top of 3rd party services

22. Complete solution

23. First attempt
Open Conversations
Everything was handled by NLU/BLP
Developed from scratch
We could not find a perfect solution
Focus in one channel
We started with Facebook
Broad Business Cases
Book a flight, Handle reservations

24. Let’s try again

25. Hype Cycle - Set everyone expectations

26. Define specific business cases
Sell flights to registered users that
book a flight MAD-BCN at least once
a month
Sell flights
vs

27. Find Help
&
Partners

28. Microsoft BotFramework
Conversation UX/UI
Agent Handoff Support
Multiple Channels
Engine Orchestrator

29. Microsoft AI Services
Translator & Bing Speech
Voice and text real time translation
QnA Maker
NLU Service for FAQ bots
LUIS - Language
UnderstandingWe detect intentions of our customers

30. Azure
Azure Functions
Serverless Backend
Cosmos DB
Global Distributed DB - NOSQL
Azure Bot Service
Multiple Channel support
Event Hub
High Performance / Real Time Queues
CI/CD
Continuous Integration & Continuous Deployment

31. Application Insights + Ibex Dashboard

32. Our Roadmap
Chat
Basic Use
Cases
NLU/
FAQ
Child Bots
Gather information
and connect to a
human
Conversational
channel for existing
Use Cases
Natural Language for
answer frequently
asked questions
Support for multiple
bots in the same
conversation

33. Thank you very much!

34. Travel Summit by Bing