Apresentação para a distribuidora de insumos agrícolas Yoshida e Hirata, do interior de São Paulo

1. 20 YEARS
OF A QUIET
REVOLUTION

2. Yoshida & Hirata and
Alltech Crop Science
Partnership
 Y&H is located in the main
vegetable producing
region of Brazil
 ACS is our main biological
products supplier

3. Importância das
etapas precedentes

4. Agribusiness Trends
 Food and Energy Production
 We must produce more food
per hectare
1960:
1 hectare fed 2 people
2030:
1 hectare will need to
feed more than 5 people

5. How to increase
productivity with limited
land and water?
 Technology
 Innovation
 Respecting environmental
laws for sustainability

6. Brazilian agriculture is
known for commodities
Although Brazil is a tropical
country, we have large
areas of land available for
food production

7. Last 20 years
 80s in Brazil:
Major financial crisis, credit
problems, high inflation and
large foreign debt.
 After:
Brazil begins to export

8. Today
 Producers are increasingly
investing in professional
training and management
 Concern: successors with
specialized education

9. Brazilian Market
Recently:
Middle class has increased purchasing power

10. Changes in
Production Criteria
 High-yield seeds,
 High tech fertilizers,
 New generation of
agrochemicals
 Greenhouses
 Soil concerns
 Water optimization
 Biological products

11. Vegetable producers
in Brazil
 Succession (new generation)
 Adaptation to a new model
of production
 New marketing model -
systems and processes
supported by technology

12. Retail
Perishable foods, supermarket
and industrial kitchens with
strict quality control
Case:
Cassino Group and
Pão de Açúcar
 Traceability process
 Quality programs
 Identification of the base/
raw materials
 Food Safety

13. Espaço Biológico

14. Integration of stakeholders
Past:
companies worked
independently
Today:
the seed companies, distributors
of agricultural inputs, nutrition
companies, consultants, logistics
and marketers, share efforts for
optimizing resources in an
organized manner

15. Challenges
Understand the customers
need for information
The consumer is no longer only
concerned with the nutritional
value of the food they buy.
Now, customers buy for food safety,
organic products, sustainable
production, increased quality of life
and food products for their children.