1. Institution Research
Top-Grossing Genres 1995 to 2012
Movies Total Gross Average Gross Market Share
1 Comedy 1,751 $44,792,158,044 $25,580,901 23.48%
2 Adventure 521 $38,199,674,469 $73,319,913 20.03%
3 Drama 3,132 $33,621,012,632 $10,734,678 17.63%
4 Action 570 $32,066,637,809 $56,257,259 16.81%
5 Thriller/Suspense 561 $15,495,734,985 $27,621,631 8.12%
6 Romantic Comedy 403 $11,286,883,357 $28,007,155 5.92%
7 Horror 329 $9,093,205,812 $27,638,923 4.77%
8 Documentary 1,076 $2,063,950,710 $1,918,170 1.08%
9 Musical 113 $1,865,013,970 $16,504,548 0.98%
10 Black Comedy 85 $781,440,299 $9,193,415 0.41%
11 Western 36 $685,432,870 $19,039,802 0.36%
12 Concert/Performance 41 $293,960,413 $7,169,766 0.15%
13 Multiple Genres 20 $8,280,303 $414,015 0.00%
14 Genre Unknown 5 $1,685,983 $337,197 0.00%
The above table shows the number of movies created in each genre between
1995 and 2012. It also shows the amount of money made by each genre. This
shows that horror is the 7th highest genre in terms of total gross since 1995.
The below table shows the Sub-Genres of the horror genre and also the film in
that Sub-Genre which had the highest profit in the US. This shows that
supernatural is the most popular as it has had the most number of movies and
also the made the most money of a single film.
Genre # Movies #1 Picture Gross in US of #1
picture*
Horror - Period 24 Shutter Island $128.0
Horror - Slasher 92 Scream $103.0
Horror - 96 Sixth Sense $293.5
Supernatural
Horror - Terror 19 Jaws $260.0
in the Water
Horror - Torture 31 Saw II $87.0
Horror 16 Twilight Zone: $29.5
Anthology The Movie
Horror Comedy 94 Ghostbusters $238.6
Horror Remake 57 The Ring $129.1

2. The following table shows the studios that distributed the biggest selling horror
movies of 2012. Even though 20th Century Fox was the distributor of the best
selling horror they aren’t usually associated with horror movies, whereas
lionsgate are famous for horrors such as the SAW movies.
Release Theatrical MPAA Tickets
Rank Movie 2012 Gross
Date Distributor Rating Sold
1 Prometheus 6/8/2012 20th Century Fox R $126,477,084 16,152,884
2 Paranormal Activity 4 10/19/2012 Paramount Pictures R $53,885,000 6,881,864
3 The Devil Inside 1/6/2012 Paramount Pictures R $53,261,944 6,716,512
4 The Possession 8/31/2012 Lionsgate PG-13 $49,130,154 6,274,604
Abraham Lincoln:
5 6/22/2012 20th Century Fox R $37,519,139 4,791,716
Vampire Hunter
House at the End of the
6 9/21/2012 Relativity PG-13 $31,611,916 4,037,281
Street
7 Chernobyl Diaries 5/25/2012 Warner Bros. R $18,119,640 2,314,130
Silent Hill: Revelation
8 10/26/2012 Open Road R $17,530,219 2,238,853
3D
9 Silent House 3/9/2012 Open Road R $12,739,737 1,627,041
10 The Collection 11/30/2012 LD Distribution R $6,810,754 869,828
11 The Apparition 8/24/2012 Warner Bros. PG-13 $4,936,819 630,500
12 Piranha 3DD 6/1/2012 Weinstein Co. R $370,904 47,369
Not
13 Slaughter Creek 9/14/2012 Nocturnal Features $136,815 17,473
Rated
14 V/H/S 10/5/2012 Magnet Pictures R $100,345 12,815
15 The Awakening 8/17/2012 Cohen Media Group R $95,933 12,251
16 The Road 5/11/2012 Freestyle Releasing R $92,476 11,810
17 The Innkeepers 2/3/2012 Magnolia Pictures R $78,396 9,886
Millenium
18 Intruders 3/30/2012 R $48,366 6,177
Entertainment
Roadside
19 The Bay 11/2/2012 R $30,668 3,916
Attractions
20 Paranormal Activity 3 10/21/2011 Paramount Pictures R $20,979 2,646
Anchor Bay
21 Silent Night 11/30/2012 R $14,568 1,860
Entertainment
22 Citadel 11/9/2012 Cinedigm R $12,995 1,659
23 [Rec] 3: Genesis 9/7/2012 Magnet Pictures R $9,600 1,226
24 The Moth Diaries 4/20/2012 IFC Films R $3,838 490
25 Bad Blood...The Hunger 10/26/2012 Garvity Arch R $1,872 239
26 Playback 3/16/2012 Magnet Pictures R $264 33
27 Emergo 6/1/2012 Magnolia Pictures R $256 32
Total Gross of All Movies $413,040,681
Total Tickets Sold 52,665,095
At this stage we would want lionsgate to distribute our film as they are a studio
that is well known for horror movies and also has good sales from them all.