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Valuing organizational vision in the development
   of performance measurement frameworks 
         of science‐based organizations
        Lessons learned from two projects




                CES 2012 Conference Halifax
             Tuesday, May 15, 2012 | 15:45‐17:15
Outline
 Context and objective
 Background on organizational vision and performance 
 Overview of two performance framework development projects: 
      Different organization types, visions and projects (tailored)
 Effect of organizational vision on the two projects:
      Approach
      Methods
      Results
 Project update on framework implementation
 Lessons learned
      For organizations
      For external evaluators/consultants
 Questions?
                                                                       2
Context and objective
 Research and Technology Organizations (RTOs) increasingly make use 
  of performance measurement (PM) to monitor the achievement of 
  strategic objectives
 Approaches to develop performance measurement frameworks are 
  directly aligned with an organization’s:
       strategic vision/values
       competitive environment
       reporting requirements
 Using two recent projects, this paper demonstrates how 
  organizational values influenced: 
       Approach: performance measurement strategies
       Methods: how the  performance framework was developed
       Results: design and implementation of plan for the proposed framework

                                                                            3
R&D performance measurement
Common goals:
 Monitor the scientific performance and effectiveness of the 
  organization on a regular basis
 Monitor the efficiency and economy of R&D project management and 
  other supporting processes
 Inform operational and strategic decisions
 Feed the production of relevant performance reports
 Provide reliable information to support effective evaluation
Common challenges:
 Culture of performance measurement and management
 Organizational structure and management
 Internal capacity for planning / performance measurement / evaluation
 Data availability and quality 
 Buy‐in of data provider and user (championship/ communication) 

                                                                    4
Organizational vision and performance 
 Many studies have examined the link between the shared vision, 
   values, strategy, goals and practices within organizations (often 
   referred to collectively as ‘organizational culture’) and organizational 
   performance.
 Given the difficulty of measuring organizational culture, the research 
   has been inconclusive about the exact nature of this relationship. (Lim, 
   1995)
 However, many researchers have asserted that organizational culture 
   affects all aspects of organizational interactions (Henri, 2006) and that 
   a strong culture is predictive of organizational performance. (Abu‐
   Jarad, Yusof, & Nikbin, 2010)
 Very few studies, however, have looked specifically at how 
   organizational culture influences performance measurement 
   strategies.
                                                                               5
Organizational vision and performance 
 Evidence suggests that companies that exhibit more ‘flexible’ or 
   ‘adaptive’ cultures tend to:
     have better long‐term performance overall (Abu‐Jarad, Yusof, & 
      Nikbin, 2010; Lim, 1995)
     use a greater number of performance measures and focus their 
      performance measurement strategy on supporting decision‐
      making, justifying activities and establishing priorities. (Henri, 2006)
 R&D organizations, in particular, have unique needs and challenges 
   with respect to the capture of impacts 
     e.g., contributions may be impossible to measure, even in the 
      medium‐long term.




                                                                             6
Organizational vision and performance 
 In general, studies suggest that organizations:
     clarify and translate their vision and values through their PM strategy; 
     align their PM system with their specific R&D profile (basic vs. applied, 
      short vs. long‐term);
     use multiple performance measures, including both financial and non‐
      financial indicators, to determine short‐term results as well as long‐
      term processes, impacts and cause‐and‐effect functions;
     use their culture as a basis for allocating resources, establishing 
      milestones, and facilitating strategic review and feedback mechanisms.
    (Abu‐Jarad, Yusof, & Nikbin, 2010; Jyoti, Banwet, & Deshmukt, 2006; Shahzad, 
    Luqman, Khan, & Shabbir, 2012)
 Not surprisingly, we observed the influence of organizational culture as 
   we conducted two projects using  two completely different 
   performance measurement approaches that reflected each 
   organization’s vision and values.
                                                                                    7
Overview of two performance framework 
  development projects
Provincial RTO Project        Federal RTO Project
         Vision: 
                                    Vision: 
  Be a world leader in 
                             Be among the top five 
   innovation aligned 
                              leading RTOs in the 
 with strategic issues of 
                                    world
     its main client



       Approach:                  Approach:
       Focused +                 Exploratory +
      Participatory              Comparative


                                                      8
Overview of two performance framework 
         development projects
                         Provincial RTO                        Federal RTO
Vision          Be a world leader in innovation       Be among the top five leading 
                aligned with strategic issues of its  RTOs in the world
                main client

Organization    Provincial RTO that mainly serves    Federal RTO that serves the
type            the scientific and technological     scientific and technological 
                needs of importance for a            needs of importance for the 
                provincial crown owned company       country
                (main client)

Strategic       • 5‐year plan                        New plan was in development 
plan            • 4 guiding principles               at that time
                • 5 priorities/11 action items




                                                                                       9
Overview of two performance framework 
         development projects
                     Provincial RTO                        Federal RTO
Vision       Be a world leader in             Be among the top five leading RTOs in 
             innovation aligned with          the world
             strategic issues of its client
Overall     Goal:                             Goal:
project     • Develop an internal             Develop a comparative framework 
goal and        performance measurement       strategy for assessing effectiveness and 
approach        framework to monitor the      benchmarking performance against 
                strategic plan                comparable international RTOs
            Expected results:                 Expected results: 
            • Actionable plan                 •   A conceptual framework strategy 
            • Plan developed in               •   Creation of linkages with the 
               consultation with key staff        international RTO community (for 
               for buy‐in                         benchmarking)




                                                                                      10
Effect of organizational vision on project approach

                    Provincial RTO                            Federal RTO
           Be a world leader in innovation       Be among the top five leading RTOs in the 
Vision




           aligned with strategic issues of its  world
           main client
           Focused                               Exploratory
           • Focused on the strategic level      • Identify best practices for both operational 
           • Focused on the identification of      and strategic levels
             limited/available number of         • Explore multiple indicators and 
             indicators                            measurement approaches 
Approach




           Participatory                         Comparative
           • Close collaboration with senior     • Consult with other RTOs to compare/ 
             management (RTO Director              benchmark 
             General)                            • Examine how other RTOs are organized and 
           • Participatory and interactive         deliver R&D (client‐focused and impact 
             approach with internal staff          driven)
           • PM capacity building and buy‐in     • Engage a community of practice


                                                                                              11
Effect of organizational vision on project method
                       Provincial RTO                            Federal RTO
          Be a world leader in innovation aligned    Be among the top five leading 
Vision




          with strategic issues of its main client   RTOs in the world

          Secondary data collection                  Secondary data collection
          • Focused on provincial RTO’s internal     • Extensive scan and review of 
            literature and document/data               document/data on the federal 
          • Identification of data                     RTO and on the comparable RTOs
            availability/feasibility                 • Extensive literature review 
          Primary data                               Primary data
Methods




          • 4 full‐day roundtable workshops with     • Consultations with some senior 
            different levels of managers:              managers from the Federal RTO
                Directors                           • Consultation with representatives 
                Managers                              (involved in PM and corporate 
                Lead scientists                       strategy) from 7 comparable RTOs
                Integration/wrap‐up                 • Presentation for validation
          • Presentation for validation
                                                                                            12
Effect of organizational vision on the project results

                  Provincial RTO                          Federal RTO
          Be a world leader in innovation  Be among the top five leading RTOs in the 
Vision




          aligned with strategic issues of  world
          its main client
          • Report on the                      • Profiles/analysis of performance measurement 
            proposed/selected indicators         approaches and indicators used by other RTOs
            and rationale for deployment     • Characterization of operational and strategic 
          • Included alternative indicators    indicators
            for consideration                • A strategy to assess the Federal RTO 
          • Total of 25 indicators (1‐3 per      performance
Results




            action item)                       • Step‐by‐step approach for engaging a 
          • 25 page report                       community of practice (for benchmarking)
          • All levels of Provincial RTO       • More than 100 indicators explored
            management were aware of           • 60 page report and 31 pages of technical 
            the project results                  material on international RTOs
                                               • Federal RTO performance and evaluation staff 
                                                 were aware of the project results

                                                                                             13
Current status of project implementation …




                                             14
Lessons learned for organizations
Using a focused and participatory approach:
 Provides near‐to‐complete product for implementation
       Limited number of indicators
       Data is (almost) readily available
       Wider organizational awareness and buy‐in
 Provides a clear set of available indicators, but many are proxy 
   indicators at the strategic level
 Indicators inform on the progress towards strategic outcomes, but not 
   necessarily on how to improve performance
 Potential tension between staff during the definition/selection of 
   operational indicators to measure strategic performance




                                                                           15
Lessons learned for organizations
Using an exploratory and comparative approach:
   Necessity to define and conceptualize a full framework, including 
      Internal measures (operational/corporate‐level indicators) 
      External measures (strategic/impact indicators) 
   Need to distinguish indicators for internal performance measures and 
    indicators for international benchmarking (can’t always get both)  
   Need to narrow down the number of potential indicators, especially for 
    international comparison
   Access/confidentiality/availability issues of comparable data for benchmark
   International representatives did not have the same conception of, or 
    experience with, internal and external measures
   Implementation requires further challenging steps (final set of indicators, 
    internal buy‐in, further engagement with RTOs, data sharing agreement, etc.)
   Organizational culture can impede/influence the selection of common 
    indicators and how performance is judged

                                                                                   16
Lessons learned for consultants
Using a focused and participatory approach:
 Data load and complexity more manageable
 End‐results/tools developed are more transferable to other 
   projects/RTOs
 Easy to access data (proximity, language and availability)
 Greater participation/input from a wider variety of internal 
   stakeholders
 Had to help operational managers to think in terms of strategic 
   indicators 
 Had to mediate differences in performance values from different units
 No means to compare or calibrate selected indicators with other RTOs




                                                                          17
Lessons learned for consultants
Using an exploratory and comparative approach:
 Learned and benefited from the experience of several organizations
 Further reflection and conceptualization of performance measurement
 Created links with the international community
 Challenges to select comparable RTOS and to reach the right 
   informants
 The “full comparative matrix syndrome”
     Expectation of data in all cells  
     Multiplier effect (50 indicators x 6 dimensions x 8 RTOs = 2,400)
 Challenges in the definition and interpretation of collected indicators
 Language barrier with key PM documents/data sources
 Much more work compared to the other approach (for similar budget)
 Had to manage expectations given the ambitious nature of the 
   international and comparative dimensions 
                                                                            18
Thank you for your time and feedback
                            CONTACT INFO

               Andréa Ventimiglia, BSc MJ
        Research Analyst | Science‐Metrix
                      514‐495‐6505 x124          Questions?
   andrea.ventimiglia@science‐metrix.com

                 Frédéric Bertrand, MSc CE
Vice‐President, evaluation | Science‐Metrix
                        514‐495‐6505 x117
    frederic.bertrand@science‐metrix.com      Science‐Metrix 
                                              1335, Mont‐Royal E.
                                              Montreal, Quebec  H2J 1Y6
                                              Telephone: 514‐495‐6505
                                              Fax: 514‐495‐6523
                   ACKNOWLEDGEMENTS           E‐mail: info@science‐metrix.com
    Emmanuel Trépanier MA (contributor)
      Eric Archambault PhD (contributor)      WEB SITE
           Julie Caruso MLIS (contributor)
                                              www.science‐metrix.com
                                                                                19
References
   Abu‐Jarad, I. Y., Yusof, N., & Nikbin, D. (2010, December). A review paper on organizational 
    culture and organizational performance. International Journal of Business and Social Science, 
    1(3), 26‐46. Retrieved from 
    http://www.ijbssnet.com/journals/Vol._1_No._3_December_2010/4.pdf
   Henri, J. F. (2006). Organizational culture and performance measurement systems. 
    Accounting, Organizations and Society, 31, 77–103. Retrieved from 
    http://arafiki.edublogs.org/files/2011/05/Organizational‐culture‐and‐performance‐
    measurement‐systems‐1zth1xx.pdf
   Jyoti, T., Banwet, D. K., & Deshmukt, S. G. (2006). Balanced scorecard for performance 
    evaluation of R&D organizations: A conceptual model. Journal of Scientific and Industrial 
    Research, 65, 879‐886. Retrieved from 
    http://nopr.niscair.res.in/bitstream/123456789/4952/1/JSIR%2065(11)%20879‐886.pdf
   Lim, B. (1995). Examining the organizational culture and organizational performance link. 
    Leadership & Organization Development Journal, 16(5), 16‐21. Retrieved from 
    http://www.emarketing.net.cn/upload/file/2008/06/25/211214400841549.pdf
   Shahzad, F. Luqman, R. A., Khan, A. R., & Shabbir, L. (2012, January). Impact of organizational 
    culture on organizational performance: An overview. Interdisciplinary Journal of 
    Contemporary Research in Business, 3(9), 975‐985. Retrieved from http://www.journal‐
    archieves14.webs.com/975‐985.pdf

                                                                                                  20
Theoretical model 
  Relationship between culture, use of PM systems and diversity of measurement




J.‐F. Henri / Accounting, Organizations and Society 31 (2006) 77–103


                                                                                 21

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Valuing organizational vision in the development of performance measurement frameworks of science‐based organizations Lessons learned from two projects

  • 1. Valuing organizational vision in the development of performance measurement frameworks  of science‐based organizations Lessons learned from two projects CES 2012 Conference Halifax Tuesday, May 15, 2012 | 15:45‐17:15
  • 2. Outline  Context and objective  Background on organizational vision and performance   Overview of two performance framework development projects:   Different organization types, visions and projects (tailored)  Effect of organizational vision on the two projects:  Approach  Methods  Results  Project update on framework implementation  Lessons learned  For organizations  For external evaluators/consultants  Questions? 2
  • 3. Context and objective  Research and Technology Organizations (RTOs) increasingly make use  of performance measurement (PM) to monitor the achievement of  strategic objectives  Approaches to develop performance measurement frameworks are  directly aligned with an organization’s:  strategic vision/values  competitive environment  reporting requirements  Using two recent projects, this paper demonstrates how  organizational values influenced:   Approach: performance measurement strategies  Methods: how the  performance framework was developed  Results: design and implementation of plan for the proposed framework 3
  • 4. R&D performance measurement Common goals:  Monitor the scientific performance and effectiveness of the  organization on a regular basis  Monitor the efficiency and economy of R&D project management and  other supporting processes  Inform operational and strategic decisions  Feed the production of relevant performance reports  Provide reliable information to support effective evaluation Common challenges:  Culture of performance measurement and management  Organizational structure and management  Internal capacity for planning / performance measurement / evaluation  Data availability and quality   Buy‐in of data provider and user (championship/ communication)  4
  • 5. Organizational vision and performance   Many studies have examined the link between the shared vision,  values, strategy, goals and practices within organizations (often  referred to collectively as ‘organizational culture’) and organizational  performance.  Given the difficulty of measuring organizational culture, the research  has been inconclusive about the exact nature of this relationship. (Lim,  1995)  However, many researchers have asserted that organizational culture  affects all aspects of organizational interactions (Henri, 2006) and that  a strong culture is predictive of organizational performance. (Abu‐ Jarad, Yusof, & Nikbin, 2010)  Very few studies, however, have looked specifically at how  organizational culture influences performance measurement  strategies. 5
  • 6. Organizational vision and performance   Evidence suggests that companies that exhibit more ‘flexible’ or  ‘adaptive’ cultures tend to:  have better long‐term performance overall (Abu‐Jarad, Yusof, &  Nikbin, 2010; Lim, 1995)  use a greater number of performance measures and focus their  performance measurement strategy on supporting decision‐ making, justifying activities and establishing priorities. (Henri, 2006)  R&D organizations, in particular, have unique needs and challenges  with respect to the capture of impacts   e.g., contributions may be impossible to measure, even in the  medium‐long term. 6
  • 7. Organizational vision and performance   In general, studies suggest that organizations:  clarify and translate their vision and values through their PM strategy;   align their PM system with their specific R&D profile (basic vs. applied,  short vs. long‐term);  use multiple performance measures, including both financial and non‐ financial indicators, to determine short‐term results as well as long‐ term processes, impacts and cause‐and‐effect functions;  use their culture as a basis for allocating resources, establishing  milestones, and facilitating strategic review and feedback mechanisms. (Abu‐Jarad, Yusof, & Nikbin, 2010; Jyoti, Banwet, & Deshmukt, 2006; Shahzad,  Luqman, Khan, & Shabbir, 2012)  Not surprisingly, we observed the influence of organizational culture as  we conducted two projects using  two completely different  performance measurement approaches that reflected each  organization’s vision and values. 7
  • 8. Overview of two performance framework  development projects Provincial RTO Project Federal RTO Project Vision:  Vision:  Be a world leader in  Be among the top five  innovation aligned  leading RTOs in the  with strategic issues of  world its main client Approach:  Approach: Focused + Exploratory + Participatory  Comparative 8
  • 9. Overview of two performance framework  development projects Provincial RTO Federal RTO Vision Be a world leader in innovation  Be among the top five leading  aligned with strategic issues of its  RTOs in the world main client Organization  Provincial RTO that mainly serves  Federal RTO that serves the type the scientific and technological  scientific and technological  needs of importance for a  needs of importance for the  provincial crown owned company country (main client) Strategic  • 5‐year plan New plan was in development  plan • 4 guiding principles at that time • 5 priorities/11 action items 9
  • 10. Overview of two performance framework  development projects Provincial RTO Federal RTO Vision Be a world leader in  Be among the top five leading RTOs in  innovation aligned with  the world strategic issues of its client Overall  Goal: Goal: project  • Develop an internal   Develop a comparative framework  goal and  performance measurement  strategy for assessing effectiveness and  approach framework to monitor the  benchmarking performance against  strategic plan comparable international RTOs Expected results:  Expected results:  • Actionable plan  • A conceptual framework strategy  • Plan developed in  • Creation of linkages with the  consultation with key staff  international RTO community (for  for buy‐in benchmarking) 10
  • 11. Effect of organizational vision on project approach Provincial RTO Federal RTO Be a world leader in innovation  Be among the top five leading RTOs in the  Vision aligned with strategic issues of its  world main client Focused  Exploratory • Focused on the strategic level • Identify best practices for both operational  • Focused on the identification of  and strategic levels limited/available number of  • Explore multiple indicators and  indicators measurement approaches  Approach Participatory Comparative • Close collaboration with senior  • Consult with other RTOs to compare/  management (RTO Director  benchmark  General) • Examine how other RTOs are organized and  • Participatory and interactive  deliver R&D (client‐focused and impact  approach with internal staff driven) • PM capacity building and buy‐in • Engage a community of practice 11
  • 12. Effect of organizational vision on project method Provincial RTO Federal RTO Be a world leader in innovation aligned  Be among the top five leading  Vision with strategic issues of its main client RTOs in the world Secondary data collection Secondary data collection • Focused on provincial RTO’s internal  • Extensive scan and review of  literature and document/data document/data on the federal  • Identification of data  RTO and on the comparable RTOs availability/feasibility • Extensive literature review  Primary data Primary data Methods • 4 full‐day roundtable workshops with  • Consultations with some senior  different levels of managers:  managers from the Federal RTO  Directors • Consultation with representatives   Managers  (involved in PM and corporate   Lead scientists strategy) from 7 comparable RTOs  Integration/wrap‐up • Presentation for validation • Presentation for validation 12
  • 13. Effect of organizational vision on the project results Provincial RTO Federal RTO Be a world leader in innovation  Be among the top five leading RTOs in the  Vision aligned with strategic issues of  world its main client • Report on the  • Profiles/analysis of performance measurement  proposed/selected indicators  approaches and indicators used by other RTOs and rationale for deployment • Characterization of operational and strategic  • Included alternative indicators  indicators for consideration • A strategy to assess the Federal RTO  • Total of 25 indicators (1‐3 per  performance Results action item) • Step‐by‐step approach for engaging a  • 25 page report community of practice (for benchmarking) • All levels of Provincial RTO  • More than 100 indicators explored management were aware of  • 60 page report and 31 pages of technical  the project results material on international RTOs • Federal RTO performance and evaluation staff  were aware of the project results 13
  • 15. Lessons learned for organizations Using a focused and participatory approach:  Provides near‐to‐complete product for implementation  Limited number of indicators  Data is (almost) readily available  Wider organizational awareness and buy‐in  Provides a clear set of available indicators, but many are proxy  indicators at the strategic level  Indicators inform on the progress towards strategic outcomes, but not  necessarily on how to improve performance  Potential tension between staff during the definition/selection of  operational indicators to measure strategic performance 15
  • 16. Lessons learned for organizations Using an exploratory and comparative approach:  Necessity to define and conceptualize a full framework, including   Internal measures (operational/corporate‐level indicators)   External measures (strategic/impact indicators)   Need to distinguish indicators for internal performance measures and  indicators for international benchmarking (can’t always get both)    Need to narrow down the number of potential indicators, especially for  international comparison  Access/confidentiality/availability issues of comparable data for benchmark  International representatives did not have the same conception of, or  experience with, internal and external measures  Implementation requires further challenging steps (final set of indicators,  internal buy‐in, further engagement with RTOs, data sharing agreement, etc.)  Organizational culture can impede/influence the selection of common  indicators and how performance is judged 16
  • 17. Lessons learned for consultants Using a focused and participatory approach:  Data load and complexity more manageable  End‐results/tools developed are more transferable to other  projects/RTOs  Easy to access data (proximity, language and availability)  Greater participation/input from a wider variety of internal  stakeholders  Had to help operational managers to think in terms of strategic  indicators   Had to mediate differences in performance values from different units  No means to compare or calibrate selected indicators with other RTOs 17
  • 18. Lessons learned for consultants Using an exploratory and comparative approach:  Learned and benefited from the experience of several organizations  Further reflection and conceptualization of performance measurement  Created links with the international community  Challenges to select comparable RTOS and to reach the right  informants  The “full comparative matrix syndrome”  Expectation of data in all cells    Multiplier effect (50 indicators x 6 dimensions x 8 RTOs = 2,400)  Challenges in the definition and interpretation of collected indicators  Language barrier with key PM documents/data sources  Much more work compared to the other approach (for similar budget)  Had to manage expectations given the ambitious nature of the  international and comparative dimensions  18
  • 19. Thank you for your time and feedback CONTACT INFO Andréa Ventimiglia, BSc MJ Research Analyst | Science‐Metrix 514‐495‐6505 x124 Questions? andrea.ventimiglia@science‐metrix.com Frédéric Bertrand, MSc CE Vice‐President, evaluation | Science‐Metrix 514‐495‐6505 x117 frederic.bertrand@science‐metrix.com Science‐Metrix  1335, Mont‐Royal E. Montreal, Quebec  H2J 1Y6 Telephone: 514‐495‐6505 Fax: 514‐495‐6523 ACKNOWLEDGEMENTS E‐mail: info@science‐metrix.com Emmanuel Trépanier MA (contributor) Eric Archambault PhD (contributor) WEB SITE Julie Caruso MLIS (contributor) www.science‐metrix.com 19
  • 20. References  Abu‐Jarad, I. Y., Yusof, N., & Nikbin, D. (2010, December). A review paper on organizational  culture and organizational performance. International Journal of Business and Social Science,  1(3), 26‐46. Retrieved from  http://www.ijbssnet.com/journals/Vol._1_No._3_December_2010/4.pdf  Henri, J. F. (2006). Organizational culture and performance measurement systems.  Accounting, Organizations and Society, 31, 77–103. Retrieved from  http://arafiki.edublogs.org/files/2011/05/Organizational‐culture‐and‐performance‐ measurement‐systems‐1zth1xx.pdf  Jyoti, T., Banwet, D. K., & Deshmukt, S. G. (2006). Balanced scorecard for performance  evaluation of R&D organizations: A conceptual model. Journal of Scientific and Industrial  Research, 65, 879‐886. Retrieved from  http://nopr.niscair.res.in/bitstream/123456789/4952/1/JSIR%2065(11)%20879‐886.pdf  Lim, B. (1995). Examining the organizational culture and organizational performance link.  Leadership & Organization Development Journal, 16(5), 16‐21. Retrieved from  http://www.emarketing.net.cn/upload/file/2008/06/25/211214400841549.pdf  Shahzad, F. Luqman, R. A., Khan, A. R., & Shabbir, L. (2012, January). Impact of organizational  culture on organizational performance: An overview. Interdisciplinary Journal of  Contemporary Research in Business, 3(9), 975‐985. Retrieved from http://www.journal‐ archieves14.webs.com/975‐985.pdf 20