1. Modern Leadership
Ahmed Saif
Modern Leadership
Ahmed Saif
Schoolofe-MarketingSchoolOfE-Marketing

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Old Leadership
Leadership : is the process of
influencing, inspire ,
motivate , and direct People
activities to help achieve the
organization goals

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Old Leadership
leadership style
is the specific ways a
manager choose to influence
other people ,

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Leadership styles

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Authoritarian

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Transactional

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Laissez-faire

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Democratic

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Paternalistic

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Transformational

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Modern Leadership

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Tribes is a group of people connected
to each other, connected to a leader,
connected to an idea

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The tribes make our lives better &
leading !tribe is the best life of all

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Why should you lead and why now??!
Because
There is tribes everywhere
There is a shortage of leaders
Don’t Wait To Lead START NOW!!

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How to collect a tribe
1-Shared Interest
2-way to communicate

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The Status Quo
Organization that destroy the status
quo win

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The King

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Robin Hood

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Managers Leaders
Manipulate the resources to
get known job done
Creating change & making a
difference
Managers Manage Process
they`ve seen before
Create thing might not work
They have Employees They have influencer
They embrace the status
quo
They Change and challenge
the status quo

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Marketing change the rules
-Leaders create a change
-Markets demand a change
So
Market demand leaders

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Tribes & Crowds
-Tribe without leader is a crowd
-Tribe without the communication is a crowd
-Most organization spend their time market to
the crowd
-Smart organ. Assemble the tribe

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4Kinds of
communication
-Leader to tribe
Tribe to leader
Tribe member to tribe member
Tribe member to outsider

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Anatomy of Movement
-Tell a compiling story about who we are and the
future.
-A connection between and among the leader
and the tribe.
-The fewer limits the better.

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Leading from the bottom
Mr. Thomas Barnett
Changed the Pentagon

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3Golden rules to improve your tribe
-Transforming the shared interest into a
passionate goal and desires for change
-Providing tools to allow the member to
tighten their communication
-Leveraging the tribe to gain new
members

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The Factory
Part 1 The beginning
Part 2 The End

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The F Word
If tribes reward innovation
If initiators are happier
Then why doesn’t everyone do it

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How to deal with Failure

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Not Now, Not Yet

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Who's leading a Tribe
Dr. Amr Khaled
He lead the “ Life Makers “ Tribe

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Contact Us;(
Ahmed Saif Website
www.ahmed-saif.com
#Egyptian_Marketers