Proposal of physical change

1. Persuasive oral presentation outline
Tittle of presentation
The problems:
1. No proper café for students and employees of UNIRAZAK
2. Current café did not meet students expectation
Audience
1. Audience analysis:
 Demographic analysis
- Age: 19 – 40 years old
- Gender: 60% female students and 40% male students
- Ethnicity: Mixed races and international students
- Primary language: English (medium of studies)
- Profession: Students and employee of UNIRAZAK
- Religion: Islam, Christian, Hindu and Buddha
- Educational level: Tertiary educational background
- Homogeneous audience
 Psychological analysis
- Audience knowledge: The audience are aware of the problem and have an understanding
and knowledge of the topic
- Audience belief:The audience ispredisposedtoagree with the idea of a new café in level 4
 Contextual analysis
- Mandatory attendance
- Time of presentation is between 10.30 am to 12.30 pm
2. Presentation influence
Since the audience is currently experiencing the problem, my presentation will be focus and
targetedtothe problems facedandsolutiontoit.Itwill also be easier to make references specifics
to UNIRAZAK and I am able to mention specifics names or people within UNIRAZAK community.
3. Audience attention

2. I will gainaudience’sattentionbystatingthe problems of not having a proper café and proposing a
new and improved café based on criteria obtained from a survey done in Semester 3, 2016.
4. Ethical issues:
Religion:Ihave tobe sensitive towardsspecificreligionsuchasMuslimaudience thatwill expectthe
café to serve halal food and drinks
Belief: Vegan or vegetarian audience will expect the café serves vegan/ vegetarian food choices
Presentation
1. Introduction
Purpose and importance of topic
The purpose of this topic is to suggest a physical change in UNIRAZAK. Currently, there is only one
café available within UNIRAZAK building which is Sekata Rakyat café. Most of the students did not
know that this café does not belong to UNIRAZAK and are there to cater mostly to Bank Rakyak,
Jalan Tangsi branch’s employees. Due to this, the students need to be inform about other options
available to change the current situation.
Topic relevance to audience
The topic is important for the audience since by having a new café, it will benefit the audience in
variousways.The topicis alsorelevance tothe audience becausethe audience goes through issues
of not having a proper café on a daily basis.
Thesis statement
Eventhough there isa café available atthe groundfloorof UNIRAZAK campus, a new and improved
café will provide options to students and employees of UNIRAZAK, however, these proposed café
shouldbe able to meet three main criteria which is the new café must have an ambience of a café
suitsfora boutique style campus,the service quality of the café must be above the service quality
provided by the current café and the price must be affordable for students.
Main points supporting thesis statement
- Boutique style
- High quality standards
- Affordable price

3. Credibility
The criterion established above was taken from an actual survey of UNIRAZAK students.
2. Body
Organisational pattern
Monroe’s Motivated Sequence
- This pattern was chosen because it provides visualization of the new café and will create
excitement to audience thus increase the support level of the audience towards the physical
change.
Supporting ideas
- No actual café for students and employees of UNIRAZAK
- Operation hours of café should be extended to weekends and ate evenings
- Starbucks style café
- Facts, figures, info graphics and graphs
Transition
- signaling move from introduction to body
- signaling move to main idea 2
- signaling move to main idea 3
- signals moving from body to conclusion
Summarizing main point
Main points stated and summarized into figures, info graphics and graphs to make it easier to
understand for audience.
3. Conclusion
- Summary of main points 1,2 and 3
- Re-statement of thesis
- Statement of specific action required: support or not support the proposed physical change
- Benefit of specific action
- Concluding call to action statement

4. 4. Q&A Session
- What type of food will be available?
- What is the operation hour of the proposed café?
- Who is going to operate the café?
5. Practice session
Where: Home
When: At night
With whom: Classmates
Times: 3 practice session
Improvements: Content, figures and grammar
Time limit: Exceed time limit
Preparedby:
Siti NurSathirahFasha Binte Johanis
For:
Mr. Razol Mahari
MPU3223 - BusinessCommunication