1. The document presents a business plan for "Mr. Student Café", a proposed food café located in a shipping container in the University of Peshawar campus. 2. The café will serve fast food like burgers, pizza, and BBQ from 10am to 11pm. Market research found students prefer these foods and want more dining options on campus. 3. The plan outlines the café's menu, marketing strategy including social media, and financial projections with a Rs. 200,000 capital investment. Challenges include obtaining necessary approvals from the university administration.

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Mr. Student
Café
“Just 4 the Students…”
Brunch-Lunch-Chaitime-Dinner-Events
and much much more..
Timings: 10am to 11pm
Location: University of Peshaw For
Delivery: 091-500697 Visit:
www.mrstudentcafé.com.pk

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Contents
Introduction:...........................................................................................................................................................3
ABOUT the café.......................................................................................................................................................4
Mr. Student Café………….…a unique look.: ................................................................................................................4
Menu………tells us, what’s in the menu???? ...................................................................................................4
Location ..................................................................................................................................................................5
Market Research....................................................................................................................................................5
Conclusion …...........................................................................................................................................................7
Marketing ...............................................................................................................................................................8
Marketing Plan: ............................................................................................................................................8
Marketing Budget...............................................................................................................................................9
Management..........................................................................................................................................................9
Financial Plan..........................................................................................................................................................9
An Overview:.......................................................................................................................................................9
Capital Account’s Statistics:..............................................................................................................................10
A/c for Machinery and other Equipment’s purchase……An Overview ..............................................................10
Account for Operating Expenses.......................................................................................................................11
Marketing Account ...........................................................................................................................................11
Things we’ll need for starting operations!!...........................................................................................................11
Feasibility..............................................................................................................................................................12

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Introduction:
University Campus Peshawar mostly known as Peshawar University campus is
one of the most popular places in North West Frontier Province of Pakistan. Today five
different Universities i-e University of Peshawar, UET Peshawar, KMU Peshawar,
Agriculture University Peshawar and Islamia College Peshawar are situated in the
premises of this Campus.People from all over the Pakistancome to these universities to get
education and employment here.
The Campus is also famous for its Beauty. Especially Islamia College, for its
Greenery, Pollution Free Environment and Jogging Tracks.Hence a large number People
come here for Exercise and outing with their families and Friends.
It is mostly said that “There is no sincerer love than the love of food”. Almost Everyone on
the earth loves eating food or taste something new every other day…AND IF YOU ARE
YOUNG PARTYING WITH YOUR FRIENDS WOULD BE THE BEST THING IN YOUR LIFE AT
THIS STAGE..
Hence Keeping the same idea under Study I have developed the following Business Plan.
Mr. StudentContainer Café is an idea of MujtabaShareef who is a business Student and
has keen interest in Business plans development.
Mr. Student Café would be an eating establishment focusing on healthy, nutritious, and
fast food and BBQ to the University Campus.
The keys to success for NWD will be an excellent location convenient to campus students
and its unique English and Desi cuisine and affordable prices.
The Café will work from 10am to 11pm covering Brunch, Lunch, Evening Refreshment and
Dinner meals.
The Company will be a sole proprietorship of MujtabaShareef. Mr.Shareef will be providing
Rs.200,000 capital investment and there will be an additional Rs.80,000amount as
Business Circle Investment and a Rs20,000 Marketing Campaign. The Company will hire 2

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workers (1 cook and 1 salesman) initially. And it will be a take away café which means we
will not need any waiter.
We will be providing a large range of food dishes and our mission would be “to get
attention of Students of the Campus” to target market and get competitive advantage over
other restaurants and food places in the campus.
I hope the café will get success soon after it is launched.
ABOUT the café
Mr. Student Café………….…a unique look.:
Mr. Student café has got a new and innovative look for you!!!!
Neither we’ll work in any shop..
Nor we’ll have any dining area for our Customers..
SO What we are going to do?????
Guess Guess!!!
No Idea???
..We are going to run this café in a container…Customer will come here, order and take away their
dishes and can have it in any park or place where they want to..
Good Idea!! Isn’t it??
Menu………tells us, what’s in the menu???? The
Café will be providing Bruch, Lunch, Chai time and Dinner meals from 10am morning to 11pm
Night. We’ll be emphasising more on fast foods giving it a Desi and Spicy touch.
The food menu at the time launching will be:
BRUNCH10am-12:30pm LUNCH12:45pm-4:30pm Chai TIME 4:45pm-7:30pmDINNER8pm-11pm
Milk Shake Burgers Tea Burgers
Donuts Pizzas Coffee Pizzas

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Cakes Sandwiches Pastries Sandwiches
Pastries Chow mein Brownies Chow mein
Sandwiches Chicken BBQ French Fries Chicken BBQ
French Fries Russian Salad Cake Russian Salad
Brownies Cold Drinks Cookies Cold Drinks
Coffee Milk Shake
Tea
Cold Drinks
Location
MadinaMarket and STC University of Peshawar are the best locations to this type
of Business.
 The reason is that,these places are nearer to all the departments of UOP as
well as Islamia College, KMU and UET Peshawar.
 Safer Places for Girls.
Market Research
To Provide better Services through our Business, we Conducted a Survey inside the Premises of the campus…
A sample of 50 People was asked the following Questions:
1. Do you think there is need a need of an up-to-date restaurant in the university
campus??
2. Are you satisfied with the performance of the food places/restaurants which are
currently working in the University Campus??
3. If not, what’s the Reason??
4. Which food/dish do you like the most??
And the Answers we got were!!!

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Yes
94%
No
6%
Do you think there is a need of an up-to-date
resturaunt/café in the University Capmus??
Yes
89%
No
11%
Are you satisfied with the performance of
the food places/restaurants which are
currently working in the University Campus??

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Conclusion …
Un-hygienic
Products
57%
Un-affordable rates
34%
Poor
Customer
Service
9%
3. If not, what’s the Reason??
BBQ
24%
Burgrr
24%
Pizza
20%
Karahi
12%
KABOB
14%
Others
6%
Which food/dish do you like the most??

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--Now the main conclusions that we got from the above Questions,
were that
People (especially Students) want change in their food.
They are bored with the food places/restaurants which are
currently working in the Campus.
 We have to take care of Cleanliness and Hygiene, if we start the
business.
BBq, Pizza and Burgers are the most favourite dishes of the
students.
Marketing
Marketing Plan:
1) As we know that the maximum number of people in the campus is of
young students (16y to 40y) and that’s why We’ll be more focusing
on Social Media Marketing andCell phone Marketing..
Our Main Social Media Marketing will be on:
Facebook
Twitter
Youtube etc.
The reason why we are choosing Social Media Marketing and Cell Phone Marketing is
that it’s almost FREE…
2) An Amount of Rs.7500 would be invested from the marketing budget for the
publishing of menu which will distributed in the University Students.

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3) Special Help Desks will be set in every university of the campus, in the starting
days of the café which will tell students about the newly launched café and its
offers and menu.
4) A Video Advertisement will me made which would be played in Social
Media(facebook, twitter)
Marketing Budget
Marketing Channel Expenditure Rs.
Menu Publishing (4000 copies) 7500
Bill Board + Banners 8000
Cell phone (new sim+ sms
packages)
500
Posters for notice boards (dpts) 5000
Social Media 00
Total Rs.20,000
Management
 The sole proprietor of the business will be the manager of the café.
He shall be responsible for handling all the management affairs.
He is responsible for all the liabilities of the firm if there is any.
He is also responsible for any kind of violation of laws implemented by
the administration of the campus.
 All profits/losses are the property of the Managers. Workers will work
here on Salary/wages basis
Financial Plan
An Overview:
The Proprietor will be providing Rs.200,000 as Capital.

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Whereas Rs.80,000 from the Machiney and Equipments A/cwill be spent in
buying machinery and other equipments.
Rs.20,000 (from Operating Expenses A/c) will be used in the purchase of those
material used in the daily business functions of a restaurant Example: Raw
material and Fabricating goods.
A sum of Rs.100,000will be spend in buying of the Shipping Container from the
Capital Budget. Whereas a Container Stand will also be Bought from the same
account.
Rs.20,000 will be used in Marketing.
The Statistics are as under:
Accounts Amount in PKR
Capital 200,000
A/c for Machinery and other Equipment’s
purchase
80,000
Operating Expenses 60,000
Marketing 20,000
Misc. 10,000
Total 370,000
Capital Account’s Statistics:
Expenditure Amount
Shipping Container in Scrap 100,000
Container’s stand 20,000
Reserved Amount (remaining amount) 80,000 (un-used)
Total 200,000
A/c for Machinery and other Equipment’s purchase……An Overview
Expenses Amount
Purchase of a Fridge 25,000
Purchase of a Microwave oven 10,000
Purchase CookingRange Stove 12,000
Purchase of Tea/Coffee Maker (Machine) 10,000
Purchase of Utensils 5,000
Purchase of BBQ Equipments 2,000
Purchase of Juicer 1,000
Purchase of French Fries maker 2,000
Purchase of Blender 1,000
others 7,000

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Reserved Amount (Remaining Amount) 5,000
Total 80,000
Account for Operating Expenses
Expenses Amount
Baking Powder 3,000
Cocoa Powder 2,000
Corn Flour 2,000
Chicken 10,000
Mutton 10,000
Beef 10,000
Cheese 2,000
Butter 2,000
Vegetable 3,000
Fruits (for milk Shake) 2,000
Milk 1000
Nuts 500
Chocolates 500
Sauces (Ketchups etc.) 500
Cold Drinks/Tea/Coffee 3,000
Masalas/Salads etc. 500
Others 8000
Total 60,0000
Marketing Account
Marketing Channel Expenditure Rs.
Menu Publishing (4000 copies) 7500
Bill Board + Banners 8000
Cell phone (new sim+ sms packages) 500
Posters for notice boards (dpts) 5000
Social Media 00
Total Rs.20,000
Things we’ll need for starting operations!!

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We still lack the following things:
1. NOC from the University Administration
2. Electricity Connection
3. Sui Gas Connection
4. Water Supply
Feasibility
This Idea is 90% feasible .All we need now is an NOC from the Administration.
I Believe that this Business will give a handsome profit from such a Small capital
to the proprietorship.
Moreover the Container shop will give it an Innovative look.
Thank You!!
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