With this presentation, one can easily learn the basics of Digital Marketing.

2. Faria Hoque Nawshin
Student of DM 69 in LEDP

3. A way of expectation and achievement

5. 1) What is the Digital Marketing?
2) Briefly discuss the history of Digital
Marketing.
3) About the ABCD of Digital Marketing.
4) About the name of Digital Marketing Tools.
5) What are the career opportunities in Digital
Marketing?
6) Reasons to choose a career in Digital
Marketing.

6. Definition of Digital Marketing:-
Digital marketing is the component of marketing
that utilizes the internet and online-based digital
technologies such as desktop computers, mobile
phones, and other digital media and platforms to
promote products and services.

8. History of Digital Marketing:-
Although Digital Marketing’s popularity has
increased tremendously in the last two decades, it’s
journey started in the nineties.
 Digital marketing began in the 1990’s with
hundreds of websites listed on Archie’s search
engines. Digital marketing began in the 1990’s with
hundreds of websites listed on Archie’s search
engines. AT&T released the first clickable web ad
banner in 1994, when the number of internet users
suddenly increased to over 30 million.
 IN the year 1994, the first e-commerce transaction
took place on the net market and yahoo began
program in the same year.

9.  Timeline of Digital marketing:
 1990:- Launched 1st search engine Archie.
 1994:- AT&T released web and ad banner 1st clickable .In the
same year, 1st E-commerce transection took place in net market
and yahoo started their programe.
 1996:- Relesed few search engine Bot such as HotBot,LookSmart,
Alexa.
 1997:- 1st social media side SixDegreee.com launched when
Microsoft’s MSN and Google did not start their project.
 1998:- Yahoo added web search option and launched Google
search engine and Microsoft’s MSN.
 2000:- The web revulation stared and internet usear doubled.
 2001:- Universal Music started 1st Mobile Marketing camping.
 2002:- Launched Linkdin .
 2003:- WordPress and My space began their journey.
 2004:- Gmail launched Google and the same time Facebook stared
journey at primary.

10. The ABCD of Digital Marketing:-
The ABCD of Digital Marketing is cover the core
areas of digital marketing including Pay Per
Click Advertising, Search Engine Optimization,
Responsive website design, Email Marketing,
Digital Display Marketing, Mobile Marketing,
Social Media Marketing, Analytics, Strategy, and
Planning.

11. Digital Marketing Tools name :-
Hubspot
Ahrefs
Proof
Survey Anyplace
Yoast
Slack
Trello
Canva Business
Google Adwords
Google Analytics
MailChimp
Asana
BuzzSumo
MeetEdgar
Buffer
Hootsuite

12. Career opportunities in Digital Marketing:-
 Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Content Marketing
 E-mail Marketing

13. Reasons to choose a Career in Digital
Marketing:-
 High Demand for Digital Marketers.
 Great Growth Prospects.
 Get Better Pay.
 Easy to Start a Career.
 Full of Variety.
 A Technical and Creative Field.