Digital Marketing.pdf

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HISTORY OF DIGITAL MARKETING Products marketed digitally are now available to customers at all times. Statistics collected by the Marketingtechblog The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook.

Social Media

History
The Web 1.0 platform
allowed users to find the
information they wanted
but did not allow them to
share this information over
the web
the first clickable banner
went live, after which
HotWired purchased a few
banner ads for their
advertising
saw the launch of a couple
of more search engines and
tools like HotBot,
LookSmart, and Alexa.
the birth of Google.
Microsoft launched the
MSN search engine and
Yahoo brought to the
market Yahoo web search
internet advertising and
marketing in the US alone
brought in around $2.9
billion.
The cookie was another
important milestone in the
digital marketing industry.
Advertisers had begun to
look for other ways to
capitalize on the fledgling
technology.
https://ipcsglobal.com/chennai-
ipcs-global/
1990
1993
1994
1998
2004
1996
2004
Products marketed
digitally are now available
to customers at all times.
Statistics collected by
the Marketingtechblog
The top three social
networking sites used by
marketers are LinkedIn,
Twitter, and Facebook.
2014
Digital Marketing
OF
new technologies enter the
digital marketplace. The
very same year, Yahoo was
launched.

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The trend of digital marketing had a big impact on the company’s marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user’s privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma

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Digital Marketing.pdf

1. History The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa. the birth of Google. Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search internet advertising and marketing in the US alone brought in around $2.9 billion. The cookie was another important milestone in the digital marketing industry. Advertisers had begun to look for other ways to capitalize on the fledgling technology. https://ipcsglobal.com/chennai- ipcs-global/ 1990 1993 1994 1998 2004 1996 2004 Products marketed digitally are now available to customers at all times. Statistics collected by the Marketingtechblog The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook. 2014 Digital Marketing OF new technologies enter the digital marketplace. The very same year, Yahoo was launched.

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